Mitchelle Imali

Social Media Marketing Specialist • Content Marketing Manager • Nairobi, Nairobi County, KE

Engagement

Facebook Business Pages

Scheduling

Competitive Analysis

TikTok Management

G-Suite

Canva

Graphic Design

Content Creation

Content Planning

Content Strategy

SEO

Available for hire fromNegotiable

Contracts

Passionate social media manager and strategist ready to elevate your online presence.

Hi there! As a social media strategist and manager, my primary goal is to deliver exceptional results by creating effective social media strategies that elevate my clients' online presence, increase engagement, and save them valuable time and money, allowing them to focus on their core business. Here are a few of my notable achievements: Generated over 10 leads with 3 successful deals in the first month for an artist based in Nairobi. I helped a career coach sign up their first three clients into their program within the first 2 months of working together. Optimized social media pages for a startup founder, resulting in a more than 10% increase in website traffic in the first month.

Projects

Portfolio

A portfolio showcasing an About Me section, the services I offer, my skills, previous experience and much more. Feel free to visit!

Work History

Social Media Manager

FreelancerJul 2022 - Present • 2 yrs 2 mosManaged social media accounts for diverse range of small businesses, delivering impactful results and driving significant growth in online presence. Developed and executed comprehensive social media strategies across platforms including TikTok, Facebook, and Instagram, resulting in increased brand awareness, engagement, and conversions. Created and curated compelling content, including visuals, captions, and hashtags, tailored to target audience and brand voice, consistently driving high levels of user engagement. Conducted in-depth social media analytics, tracking performance metrics, and providing detailed reports to clients, highlighting key insights and recommending optimization strategies. Collaborated with cross-functional teams, including graphic designers and copywriters, to ensure cohesive brand messaging and visual consistency across all social media channels. Stayed up-to-date with industry trends, emerging platforms, and algorithm changes, leveraging new opportunities to maximize social media reach and effectiveness. Managed paid social media campaigns, utilizing targeting options and audience segmentation to achieve desired objectives, such as lead generation and sales conversion. Actively engaged with followers, responding to comments and messages in a timely and professional manner, fostering positive customer relationships and resolving inquiries. Conducted competitor analysis, identifying strengths and weaknesses in their social media strategies, and implementing innovative approaches to gain a competitive edge. Provided social media training and guidance to clients, empowering them to effectively manage their own social media presence and maintain brand consistency.

Education

University of Nairobi

Bachelor of Arts Degree, Tourism and Hospitality ManagementJan 2017 - Nov 2021

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