Top Talent like Modupe are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Modupe Oloruntoba

Copywriter • Content Marketing Manager • Creative & Brand Strategist • Johannesburg, GP, ZA
Subtitle Writing
UX Writing
Technical Writing
Ghost Writing
Copywriting
Content Planning
Creative Strategy
Critical Thinking
Klaviyo
Emails
Poetry
Email Marketing
Interviewing
Ideation
Content Development
Substack
Creative Thinking
Article Writing
Verbal and Written Communication
Copy Editing
Proofreading
English
Writing
Available for hire fromNegotiable
Contracts
Content consultant, strategist, writer & speaker solving problems for style-conscious brands #fashioncontentstrategy #fashioncontentconsultant #Africanfashionspeaker
The short story: I consult on, strategise for & also produce content for style conscious brands. The long story: I'm a writer & creative content consultant, creating value for fashion & beauty brands by helping them use content to build community, leverage culture, create meaningful conversation and solve communication problems. After graduating as a fashion designer in 2013, I took a peek at fashion media and never left – content stuck. I’ve since been published in Vogue Arabia, Refinery29, Man Repeller, GQ South Africa, Fashionista.com and more, and worked at Oliver+ (U-studio Beauty & personal care), Superbalist, Woolworths South Africa, John Brown Media, and Media24. That’s included a cover profile on Jidenna that dives into his vision of a Pan African future; radio, web and email copywriting for retail beauty festivals and private label brands; and an essay contribution to Li Edelkoort's Proud South anthology. I have now spent 11 years writing and producing informed, engaging content, and developed a complementary understanding of digital publishing along the way. Whatever your fashion, beauty, or culture project, let's discuss whether content can solve your problem.

Work History

B

Director of Brand Development (Consulting position)

Brothers BeardContract EmployeeLeading all work on brand establishment and expression as Brothers Beard builds a world of care for men. Our offering so far: Select beard care, skincare and a singular lifestyle experience at our Grooming Lounge with our Lifestyle Barbers.
L

Chief Content Officer (Board position)

Lhaude AfricaFreelancerJul 2023 - Dec 2024 • 1 yr 6 mosAdvisory board role focused on improving content operations, consulting on content strategy, and developing content partnerships.
T

Founder

The Fashion OperatorThe Fashion Operator is an on the ground conversation about Africa's fashion industries. This newsletter is a space for exploring the businesses behind the clothes (and more) that have the world so excited about fashion from our continent. Along with bringing you as much news as I can, we'll talk about the challenges and opportunities in our industry, find ways to understand and use our resources better, and take a look at what strategies are working and why.
M

Strategist, Writer & Consultant

ModupeOloruntoba.comFreelance Writer & creative content consultant working in fashion, beauty & creative industries. Published in Vogue Arabia, Fashionista.com, GQ South Africa, Man Repeller (RIP), Refinery29, LOOKBOOK, House & Leisure, Twyg and more. Other roles include content partner at TheFashionAgent.co (coming soon), branded content for Best, Suki Suki Naturals & Brother's Beard, concept & copy development at Fak'ugesi Festival 2021, content producer for AFI Cape Town Fashion Week April 2019, content lead for Woolworths 'Into The New' 2019 campaign, and fashion columnist for Spree's The Thread.
O

Brand Journalist

Oliver+ (Formerly MORE Production, part of Inside Ideas group)Aug 2020 - Jan 2021 • 6 mosBrand copywriting and concepting for long and short form digital, social, e-commerce and SEO content in the beauty & personal care category, from social campaign ideas to captions and strap lines to blog posts and audio & video scripts. The overall brief is smart, stylish and standout content for the digital landscape, created by interrogating briefs and turning them into compelling copy and/or concepts with inspiring, strategically-minded messaging. Contracted to an in-house agency client and reported to their Head of Copy on a 6-month contract that has been followed by part-time & occasional freelance engagement. Worked on global briefs for brands like Dove, Rexona (aka Sure/Degree/Shield), Simple, TRESemmé and Love Beauty Planet. Highlight: Played a leading role in a content audit that resulted in the client stripping the word 'normal' from beauty packaging worldwide. I've since done several months of freelancing for Oliver+ in every year since this contract.

Education

C

Cape Peninsula University of Technology

ND, Fashion/Apparel Design2011 - 2013

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Content consultant, strategist, writer & speaker solving problems for style-conscious brands #fashioncontentstrategy #fashioncontentconsultant #Africanfashionspeaker
The short story: I consult on, strategise for & also produce content for style conscious brands. The long story: I'm a writer & creative content consultant, creating value for fashion & beauty brands by helping them use content to build community, leverage culture, create meaningful conversation and solve communication problems. After graduating as a fashion designer in 2013, I took a peek at fashion media and never left – content stuck. I’ve since been published in Vogue Arabia, Refinery29, Man Repeller, GQ South Africa, Fashionista.com and more, and worked at Oliver+ (U-studio Beauty & personal care), Superbalist, Woolworths South Africa, John Brown Media, and Media24. That’s included a cover profile on Jidenna that dives into his vision of a Pan African future; radio, web and email copywriting for retail beauty festivals and private label brands; and an essay contribution to Li Edelkoort's Proud South anthology. I have now spent 11 years writing and producing informed, engaging content, and developed a complementary understanding of digital publishing along the way. Whatever your fashion, beauty, or culture project, let's discuss whether content can solve your problem.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Modupe are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Modupe Oloruntoba

Copywriter • Content Marketing Manager • Creative & Brand Strategist • Johannesburg, GP, ZA
Subtitle Writing
UX Writing
Technical Writing
Ghost Writing
Copywriting
Content Planning
Creative Strategy
Critical Thinking
Klaviyo
Emails
Poetry
Email Marketing
Interviewing
Ideation
Content Development
Substack
Creative Thinking
Article Writing
Verbal and Written Communication
Copy Editing
Proofreading
English
Writing
Available for hire fromNegotiable
Contracts

Work History

B

Director of Brand Development (Consulting position)

Brothers BeardContract EmployeeLeading all work on brand establishment and expression as Brothers Beard builds a world of care for men. Our offering so far: Select beard care, skincare and a singular lifestyle experience at our Grooming Lounge with our Lifestyle Barbers.
L

Chief Content Officer (Board position)

Lhaude AfricaFreelancerJul 2023 - Dec 2024 • 1 yr 6 mosAdvisory board role focused on improving content operations, consulting on content strategy, and developing content partnerships.
T

Founder

The Fashion OperatorThe Fashion Operator is an on the ground conversation about Africa's fashion industries. This newsletter is a space for exploring the businesses behind the clothes (and more) that have the world so excited about fashion from our continent. Along with bringing you as much news as I can, we'll talk about the challenges and opportunities in our industry, find ways to understand and use our resources better, and take a look at what strategies are working and why.
M

Strategist, Writer & Consultant

ModupeOloruntoba.comFreelance Writer & creative content consultant working in fashion, beauty & creative industries. Published in Vogue Arabia, Fashionista.com, GQ South Africa, Man Repeller (RIP), Refinery29, LOOKBOOK, House & Leisure, Twyg and more. Other roles include content partner at TheFashionAgent.co (coming soon), branded content for Best, Suki Suki Naturals & Brother's Beard, concept & copy development at Fak'ugesi Festival 2021, content producer for AFI Cape Town Fashion Week April 2019, content lead for Woolworths 'Into The New' 2019 campaign, and fashion columnist for Spree's The Thread.
O

Brand Journalist

Oliver+ (Formerly MORE Production, part of Inside Ideas group)Aug 2020 - Jan 2021 • 6 mosBrand copywriting and concepting for long and short form digital, social, e-commerce and SEO content in the beauty & personal care category, from social campaign ideas to captions and strap lines to blog posts and audio & video scripts. The overall brief is smart, stylish and standout content for the digital landscape, created by interrogating briefs and turning them into compelling copy and/or concepts with inspiring, strategically-minded messaging. Contracted to an in-house agency client and reported to their Head of Copy on a 6-month contract that has been followed by part-time & occasional freelance engagement. Worked on global briefs for brands like Dove, Rexona (aka Sure/Degree/Shield), Simple, TRESemmé and Love Beauty Planet. Highlight: Played a leading role in a content audit that resulted in the client stripping the word 'normal' from beauty packaging worldwide. I've since done several months of freelancing for Oliver+ in every year since this contract.

Education

C

Cape Peninsula University of Technology

ND, Fashion/Apparel Design2011 - 2013

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.