Top Talent like Muge are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Muge Ovali

Social Media Marketing Specialist • Data Analyst • Growth Marketing Manager • Toronto, ON, CA
Top Earner
Growth Marketing
Digital Strategy
Online Marketing
LinkedIn Ads
Facebook Ads
Digital Marketing
Bing Ads
Google Analyics
Search Engine Marketing
Google Search Ads
Google Tag Manager
Instagram Ads
Ads Manager
Retargeting
Display Ads
Social Media Marketing
Available for hire fromNegotiable
Contracts
MBA graduate with expertise in growth and performance marketing.
With a Master of Business Administration from Cardiff Metropolitan University and a background in Economics from Yıldız Teknik Üniversitesi, I have a strong foundation in both business and analytical thinking. I've held leadership position as Performance Marketing & Analytics Team Lead at Community Agency that is based in Toronto, Canada. My other experiences includes roles such as Performance Marketing Manager at Shopify and Founder of Mergen where I provide contract based services for Growth Marketing, Paid Media and Performance Marketing roles such as PPC and Paid Social campaign management.

Projects

Shopify Capital - Growth Marketing Project

Objective: Decrease cost per conversion and increase conversion rate Role: In-house Team Member Project Details: - Implemented growth marketing strategies tailored specifically for the capital product of Shopify. - Executed various paid media campaigns aimed at driving qualified traffic and increasing conversions. - Employed data-driven approaches to optimize campaign elements, including ad copy, visuals, and targeting parameters. - Leveraged A/B testing to refine campaign tactics and improve performance continually. - Achieved impressive outcomes: Cost per conversion decreased by an astounding 87%, indicating highly efficient campaign management. Conversion rate witnessed a substantial increase of 65%, showcasing the effectiveness of the implemented strategies. See More

Ampla - Growth Marketing Project

Client: Fintech company based in USA Objective: Increase qualified leads through paid media campaigns Role: Strategist & Campaign Manager Project Details: - Conducted comprehensive analysis of the client's target audience, industry trends, and competitors to develop a tailored growth marketing strategy. - Created a full-funnel approach encompassing awareness, consideration, and conversion stages to maximize lead generation. - Utilized platforms including LinkedIn, Google Ads, Bing Ads, and Meta (formerly Facebook) to execute multi-channel paid media campaigns. - Implemented A/B testing methodologies to optimize ad creatives, targeting parameters, and messaging for improved performance. - Monitored campaign performance closely, adjusting bids, budgets, and targeting criteria to ensure cost-effectiveness and maximize ROI. - Generated detailed reports showcasing key performance metrics such as cost per acquisition (CPA), conversion rates, and lead quality. - Achieved remarkable results within two months: Cost per acquisition decreased by 55%, indicating efficient utilization of advertising spend. Conversion rate increased by 40%, reflecting improved campaign targeting and messaging. Closed leads saw a significant uptick, indicating the quality of acquired leads.See More

Greygoose Vodka Event - Ticket Sale Project

Client: Greygoose Vodka Objective: Increase ticket revenue for Canadian events through a full-funnel strategy Role: Growth Marketing Manager Project Details: - Developed a comprehensive growth marketing strategy tailored to promote Greygoose Vodka's Canadian event through event ticket sales. - Crafted engaging creatives and compelling messaging to resonate with the target audience at each stage of the funnel. - Implemented a multi-channel approach utilizing platforms such as social media, email marketing, and display advertising. - Utilized audience segmentation techniques to target relevant demographics and maximize ticket sales. Employed retargeting campaigns to re-engage users who showed interest but did not complete the ticket purchase. - Successfully increased ticket revenue by 57% compared to the previous year, despite maintaining the same media budget. - Demonstrated the effectiveness of the campaign in driving ticket sales and maximizing ROI for the client.See More

Work History

M

Founder

Mergen
S

Performance Marketing Manager

ShopifyJun 2022 - May 2023 • 1 yr
C

Performance Marketing & Analytics Team Lead

Community AgencyJan 2021 - Jun 2022 • 1 yr 6 mos
C

Performance Marketing & Analytics Specialist

Community AgencyNov 2018 - Jan 2021 • 2 yrs 3 mos
W

Co-Founder

Women In Tech TRAug 2017 - Jul 2019 • 2 yrs
Reviews
Exceeds Expectations
Exceeds ExpectationsRecommended by clients 1 times.
Exceeds Expectations
Top EarnerHas earned $10k+ on Pangea.
Muge has received Kudos for:
Problem Solving (1)

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Education

C

Cardiff Metropolitan University

Master of Business Administration (MBA)2013 - 2015
Y

Yıldız Teknik Üniversitesi / Yildiz Technical University

Undergraduate, Economics2008 - 2012
U

University of South Bohemia in České Budějovice

Undergraduate / Erasmus program, Economics2010 - 2011

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
MBA graduate with expertise in growth and performance marketing.
With a Master of Business Administration from Cardiff Metropolitan University and a background in Economics from Yıldız Teknik Üniversitesi, I have a strong foundation in both business and analytical thinking. I've held leadership position as Performance Marketing & Analytics Team Lead at Community Agency that is based in Toronto, Canada. My other experiences includes roles such as Performance Marketing Manager at Shopify and Founder of Mergen where I provide contract based services for Growth Marketing, Paid Media and Performance Marketing roles such as PPC and Paid Social campaign management.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Muge are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Muge Ovali

Social Media Marketing Specialist • Data Analyst • Growth Marketing Manager • Toronto, ON, CA
Top Earner
Growth Marketing
Digital Strategy
Online Marketing
LinkedIn Ads
Facebook Ads
Digital Marketing
Bing Ads
Google Analyics
Search Engine Marketing
Google Search Ads
Google Tag Manager
Instagram Ads
Ads Manager
Retargeting
Display Ads
Social Media Marketing
Available for hire fromNegotiable
Contracts

Projects

Shopify Capital - Growth Marketing Project

Objective: Decrease cost per conversion and increase conversion rate Role: In-house Team Member Project Details: - Implemented growth marketing strategies tailored specifically for the capital product of Shopify. - Executed various paid media campaigns aimed at driving qualified traffic and increasing conversions. - Employed data-driven approaches to optimize campaign elements, including ad copy, visuals, and targeting parameters. - Leveraged A/B testing to refine campaign tactics and improve performance continually. - Achieved impressive outcomes: Cost per conversion decreased by an astounding 87%, indicating highly efficient campaign management. Conversion rate witnessed a substantial increase of 65%, showcasing the effectiveness of the implemented strategies.

Ampla - Growth Marketing Project

Client: Fintech company based in USA Objective: Increase qualified leads through paid media campaigns Role: Strategist & Campaign Manager Project Details: - Conducted comprehensive analysis of the client's target audience, industry trends, and competitors to develop a tailored growth marketing strategy. - Created a full-funnel approach encompassing awareness, consideration, and conversion stages to maximize lead generation. - Utilized platforms including LinkedIn, Google Ads, Bing Ads, and Meta (formerly Facebook) to execute multi-channel paid media campaigns. - Implemented A/B testing methodologies to optimize ad creatives, targeting parameters, and messaging for improved performance. - Monitored campaign performance closely, adjusting bids, budgets, and targeting criteria to ensure cost-effectiveness and maximize ROI. - Generated detailed reports showcasing key performance metrics such as cost per acquisition (CPA), conversion rates, and lead quality. - Achieved remarkable results within two months: Cost per acquisition decreased by 55%, indicating efficient utilization of advertising spend. Conversion rate increased by 40%, reflecting improved campaign targeting and messaging. Closed leads saw a significant uptick, indicating the quality of acquired leads.

Greygoose Vodka Event - Ticket Sale Project

Client: Greygoose Vodka Objective: Increase ticket revenue for Canadian events through a full-funnel strategy Role: Growth Marketing Manager Project Details: - Developed a comprehensive growth marketing strategy tailored to promote Greygoose Vodka's Canadian event through event ticket sales. - Crafted engaging creatives and compelling messaging to resonate with the target audience at each stage of the funnel. - Implemented a multi-channel approach utilizing platforms such as social media, email marketing, and display advertising. - Utilized audience segmentation techniques to target relevant demographics and maximize ticket sales. Employed retargeting campaigns to re-engage users who showed interest but did not complete the ticket purchase. - Successfully increased ticket revenue by 57% compared to the previous year, despite maintaining the same media budget. - Demonstrated the effectiveness of the campaign in driving ticket sales and maximizing ROI for the client.

Work History

M

Founder

Mergen
S

Performance Marketing Manager

ShopifyJun 2022 - May 2023 • 1 yr
C

Performance Marketing & Analytics Team Lead

Community AgencyJan 2021 - Jun 2022 • 1 yr 6 mos
C

Performance Marketing & Analytics Specialist

Community AgencyNov 2018 - Jan 2021 • 2 yrs 3 mos
W

Co-Founder

Women In Tech TRAug 2017 - Jul 2019 • 2 yrs
Reviews
Exceeds Expectations
Exceeds ExpectationsRecommended by clients 1 times.
Exceeds Expectations
Top EarnerHas earned $10k+ on Pangea.
Muge has received Kudos for:
Problem Solving (1)

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Education

C

Cardiff Metropolitan University

Master of Business Administration (MBA)2013 - 2015
Y

Yıldız Teknik Üniversitesi / Yildiz Technical University

Undergraduate, Economics2008 - 2012
U

University of South Bohemia in České Budějovice

Undergraduate / Erasmus program, Economics2010 - 2011

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.