Muge Ovali

With a Master of Business Administration from Cardiff Metropolitan University and a background in Economics from Yıldız Teknik Üniversitesi, I have a strong foundation in both business and analytical thinking. I've held leadership position as Performance Marketing & Analytics Team Lead at Community Agency that is based in Toronto, Canada. My other experiences includes roles such as Performance Marketing Manager at Shopify and Founder of Mergen where I provide contract based services for Growth Marketing, Paid Media and Performance Marketing roles such as PPC and Paid Social campaign management.

Projects

Shopify Capital - Growth Marketing Project

Objective: Decrease cost per conversion and increase conversion rate Role: In-house Team Member Project Details: - Implemented growth marketing strategies tailored specifically for the capital product of Shopify. - Executed various paid media campaigns aimed at driving qualified traffic and increasing conversions. - Employed data-driven approaches to optimize campaign elements, including ad copy, visuals, and targeting parameters. - Leveraged A/B testing to refine campaign tactics and improve performance continually. - Achieved impressive outcomes: Cost per conversion decreased by an astounding 87%, indicating highly efficient campaign management. Conversion rate witnessed a substantial increase of 65%, showcasing the effectiveness of the implemented strategies. See More

Ampla - Growth Marketing Project

Client: Fintech company based in USA Objective: Increase qualified leads through paid media campaigns Role: Strategist & Campaign Manager Project Details: - Conducted comprehensive analysis of the client's target audience, industry trends, and competitors to develop a tailored growth marketing strategy. - Created a full-funnel approach encompassing awareness, consideration, and conversion stages to maximize lead generation. - Utilized platforms including LinkedIn, Google Ads, Bing Ads, and Meta (formerly Facebook) to execute multi-channel paid media campaigns. - Implemented A/B testing methodologies to optimize ad creatives, targeting parameters, and messaging for improved performance. - Monitored campaign performance closely, adjusting bids, budgets, and targeting criteria to ensure cost-effectiveness and maximize ROI. - Generated detailed reports showcasing key performance metrics such as cost per acquisition (CPA), conversion rates, and lead quality. - Achieved remarkable results within two months: Cost per acquisition decreased by 55%, indicating efficient utilization of advertising spend. Conversion rate increased by 40%, reflecting improved campaign targeting and messaging. Closed leads saw a significant uptick, indicating the quality of acquired leads.See More

Greygoose Vodka Event - Ticket Sale Project

Client: Greygoose Vodka Objective: Increase ticket revenue for Canadian events through a full-funnel strategy Role: Growth Marketing Manager Project Details: - Developed a comprehensive growth marketing strategy tailored to promote Greygoose Vodka's Canadian event through event ticket sales. - Crafted engaging creatives and compelling messaging to resonate with the target audience at each stage of the funnel. - Implemented a multi-channel approach utilizing platforms such as social media, email marketing, and display advertising. - Utilized audience segmentation techniques to target relevant demographics and maximize ticket sales. Employed retargeting campaigns to re-engage users who showed interest but did not complete the ticket purchase. - Successfully increased ticket revenue by 57% compared to the previous year, despite maintaining the same media budget. - Demonstrated the effectiveness of the campaign in driving ticket sales and maximizing ROI for the client.See More

Work History

Founder

Mergen

Performance Marketing Manager

ShopifyJun 2022 - May 2023 • 1 yr

Performance Marketing & Analytics Team Lead

Community AgencyJan 2021 - Jun 2022 • 1 yr 6 mos

Performance Marketing & Analytics Specialist

Community AgencyNov 2018 - Jan 2021 • 2 yrs 3 mos

Co-Founder

Women In Tech TRAug 2017 - Jul 2019 • 2 yrs

Reviews

Exceeds ExpectationsRecommended by clients 1 times.

Top EarnerHas earned $10k+ on Pangea.

Muge has received Kudos for:

Problem Solving (1)

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Education

Cardiff Metropolitan University

Master of Business Administration (MBA)2013 - 2015

Yıldız Teknik Üniversitesi / Yildiz Technical University

Undergraduate, Economics2008 - 2012

University of South Bohemia in České Budějovice

Undergraduate / Erasmus program, Economics2010 - 2011

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