Nikki Gensmer

Creative & Brand Strategist • Chicago, IL, US

Communication

Brand Identity

Marketing

Design Research

Critical Thinking

UI/UX Design

Available for hire fromNegotiable

Full-Time Roles

Contracts

Dreamer | Designer | Doer - building stronger brands + relationships

I'm a dreamer, designer, and doer who loves to assist good people in accomplishing good things. I help your startup, non-profit, or small to mid biz turn passive audiences into engaged lifetime supporters through thoughtful approach, thorough research, human-centered design, and a hefty dash of creativity... I am a natural leader and an evergreen learner. With 10+ years of experience and my stacked toolbox of dynamic yet cohesive marketing skills, I aim to be a true asset to any team into which I integrate or project I take on. I’ve been remotely designing, writing, and strategizing from anywhere with wifi since 2018- whether a casita in Guatemala or a boathouse in Minnesota.

Projects

Elemental Perspective

While my work spans a variety of sectors, Elemental Perspective is the omnipresent approach I take with every project I encounter. It's a process informed by paying attention to small details that ultimately make a big difference, asking yourself new and hard questions in pursuit of growth, and understanding that relationship-building can be anything from a thoughtful note to a strategic client acquisition plan. Let's be honest- it's also just straight-up making you look good!See More

Work History

Freelancer + Consultant

Elemental PerspectiveMay 2013 - Present • 11 yrs 6 mosI help good causes spanning multiple sectors find their voice and tell their story with authentic brand identity, UX-driven engaging content, and multi-platform social strategy. 👉 125 projects completed, 15 better brands built, 50+ satisfied clients such as Days for Girls and Lorenz Clinic

Regional Marketing Manager

QwickApr 2022 - Apr 2023 • 1 yr 1 moI designed regional marketing strategy, built local presence, and instilled brand awareness while seeking, identifying, and stewarding new opportunities for growth. 👉 managed 23 major markets in the U.S. with focus in 6 local markets, developed and upheld quality mutually-beneficial relationships with 40+ partners

Marketing + Client Relations Manager

RedHawk Consulting Group + Lopp Mathias LawJul 2020 - Jan 2022 • 1 yr 7 mosI managed marketing and PR tasks, designed engaging social media campaigns, executed large client-acquisition projects, and hosted virtual and in-person events. 👉led website builds, implemented wildly successful referral incentive program, all-time high post reach of +8,198%

Education

University of Wisconsin - Stout

B.S. in Professional Communication and Emerging Media, Technical Writing + Intercultural CommunicationSep 2009 - May 2013

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