Nirupam Singh

Creative & Brand Strategist • Content Marketing Manager • Social Media Marketing Specialist • Kitchener, ON, CA

Photoshop

Lightroom

Brand Strategy

Portrait Photography

Product Photography

inDesign

Short Video Ads

Snapchat

Event Photography

Videography

Problem Solving

Creative Marketing

Promotional Marketing

Influencer Marketing

Adobe Creative Suite

Facebook

Marketing

Digital Marketing

Instagram

Photography

Content Development

Strategic Planning

Available for hire fromNegotiable

A “best of both worlds” strategist and creative with a knack for user acquisition and retention.

Experienced and highly creative social media manager who has led digital campaigns for community, customer, and sporting events. Created work for Mercedes, Subaru, Porsche, Mclaren and other luxury car brands. Currently working for Racing Edge I am passionate about the future of social media and how we can utilize the latest digital technology to tell stories in innovative new ways. As an early adapter of social media, I pride myself on my ability to keep track of the latest industry developments and incorporate them into my digital plans. I have a flexible approach and am proficient with the Adobe Creative Suite. So free feel to shoot me a message! I love chatting about Formula 1, automotive-related and travel! Attached are some of my favourite photos.

Projects

Work History

Brand Marketing Specialist

Pfaff Automotive Partners I continuously developed Pfaff's Mercedes and Subaru social media presence; community management, creative direction, and marketing strategy. When starting at Mercedes and Subaru, I was tasked with taking our social media to the next level. Within 3 months, wed grown 45% on Instagram, and 5% on Facebook. Monitoring and maintaining all digital platforms including corporate website, along with website analytics and reporting digital campaign performance and Monitoring and reporting on Search Engine Marketing and Search Engine Optimization activities Developing campaign briefs for upcoming and new inventory including brand activations and project manage the process from strategy planning to execution, in ongoing collaboration Mercedes-Benz Canada and Subaru Canada. Overseeing content creation process in collaboration with production companies and producer, for both organic and paid digital channels. Report on insights that help to inform Organic and Paid social media, analyzing and evaluate brand content performance on a weekly, monthly basis; optimize content to meet brand/channel needs and objectives Planning, and building partnerships for sponsorships for the year to increase brand awareness in the community. Managed the development and implementation of several campaigns through all digital channels including Mercedes and Subaru models. Duties spanned 360-project management and included: sourcing and creating content, briefing graphics and creative, planning marketing communications of each vehicles features. Ad-hoc campaign support monthly brand offers, new product communications, retailer announcement emails, Sales Events etc. Coordination with stakeholders to guarantee the workflow, documentation, and brand standards are being upheld. Email marketing monthly newsletters and communicating offers and events to a list of 20,500 contacts across Mercedes and Subaru; maintained an open rate of 50-60% and click-rate of 25%

Photographer

NirusinghrNirusinghr is my photography business, specifically based on creating stories with brands that are looking to go beyond community engagement. I've been fortunate to have produced photos for Prince Adventures, Mac Clark Racing, Porsche Club of America, Home Hardware and more. Some of my responsibilities with my business include. Collaborating with artists (ranging from 50k to 3.2 million followers) in Canada to connect with like-minded individuals and broaden my presence on social channels. Maintaining relationships with clients and agency partners to plan and execute the planning process for any branded content Developing a knowledge of the social media landscape and content marketing to better serve the clients needs. Overseeing and executing the content creation process in collaboration with other creatives and or producers, Duties span creative writing, video production and building stories. Developing photo, GIF and video content for brans including Porsche, Audi, BMW, McLaren, Mazda Engaging with the automotive community to build a network of clients that have to lead to work with car rallies, magazines and online publications. Self-marketing by producing promotional materials, cold outreach to clients through media pitches and creating/maintaining a website. Proficiency in industry-standard gear, including professional DSLRs, lenses and software such as Adobe Lightroom, Photoshop, Premiere Pro, Da Vinci Resolve Facilitating meetings with brands on how they want to communicate and present themselves through their imagery.

Content Producer/Social Media Manager

Mac Clark Racing Jan 2020 - Apr 2021 • 1 yr 4 mosCreated and developed unique digital content strategies for Mac Clark Racing and partners including MIR Raceline, Bell Helmets, Sekanskin and Britain West Motorsport. Travelling for 10+ rounds of the Toyo Tire F1600 Championship. A role that required an entrepreneurial, self-sufficient and resourceful work ethic. Served as a consultant on Brand Strategy to ensure maximum growth, always ensuring content planned and created aligned with overall strategy and messaging of the brand. Used Instagram and Twitch for growth/awareness by producing digital media including video production and photo production to curate to niche audiences, reaching an average of 8,000 people with 1,000 engagements per month. Coordinating client content briefs and production schedule ahead of event weekends, while leading a team of content creators to deliver on briefs and objectives set ahead of each event. Created social strategies to raise awareness for sponsorship and increasing website views leading to sponsorship with Cosmos Sports and Entertainment and managed by Speed Group and James Hinchcliffe. Key duties included managing content schedules, creating infographics on Adobe Creative Suite, creative writing for our website, covering Mac Clark at major events and providing accurate and engaging coverage throughout the race weekends.

Business Partner/Social Media Manager

Link Media KWMar 2019 - May 2020 • 1 yr 2 mosLink Media KW is a media agency specializing in building out content for businesses specifically in the automotive space. Our clients create events based on their community of people that share a passion for either motorsports, show cars, or rallies. Some of my responsibilities include Developed social and content partnerships Established clear positioning across social media channels Creation of media assets using Adobe Creative Suites Managing a team of creatives across show events for event coverage Using Instagram for growth of our brand by posting videos and photos at optimal times and using unique hashtags to target our niche audience and expand our reach, reaching an average of 1,200 people with 468 engagements per month. Project managing photo and video shoots, giving creative direction based on client expectations. Most notably helping manage and produce a video series with a client, managing 3 people to produce and edit a 4-part series about owners and their cars, showcasing their personality more to break stereotypes.

Social Media Manager

Laurier Photography Club Jan 2018 - Apr 2019 • 1 yr 4 mosLaurier Photography Club is a student-run organization showcasing the talent and creativity of the Laurier community through Leadership, Passion and Creativity. We achieve this through hosting workshops for students to hone in on practical photography skills like composition, lighting, interacting with your subject and making the most of your gear. My responsibilities as the Social Media Marketing Manager included Community managing the social media for events across the Waterloo campus ranging from 200- 800 people. Developing and executing a social media strategy for 2500 followers across Facebook, Twitter, and Instagram- reaching an average of 1500 people with 200 engagements per month Running Facebook and Instagram contests for best photos pers season resulting in a reach to over 5000 people and 370 clicks Developing social media content, and showcasing talented individuals on our social channels Tracking monthly data and analytics of media and community efforts Developing content for a range of communications pieces including digital and social media content, photos, and videos. Partnering up with G adventures to host an expedition to Costa Rica for Laurier and University of Waterloo students

Education

Wilfrid Laurier University

Bachelor's Degree, Bachelor of ArtsSep 2015 - May 2019

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