Nyomi Defiel

Growth Marketing Manager

Sales & Business Development Manager

Operations Manager

Baraboo, WI, US

Marketing

Project Management

Operations Management

Brand Management

Personal Assistant

Virtual Assistant

Administrative Support

Community Management

Event Marketing

Organization

Scheduling

Event Coordination

Notion

Asana

Reels

Instagram

Available for hire fromNegotiable

Contracts

Helping Startups & Small Businesses Grow | Marketing Strategy, Business Development & Operations Consultant

I’m a curious, positive, and energetic visionary who thrives in fast-paced, dynamic environments. I show up with creative ideas, thoughtful questions, and the determination to execute. Challenges excite me, and I approach them with a strategic mindset, strong values, and the ability to stay calm under pressure. For the past several years, I’ve supported startups and growing businesses by leading marketing strategy, business development, and operations. I’ve built custom CRMs that saved thousands annually, managed brand presence across conferences, social media, and content channels, and created streamlined systems and processes that keep teams moving forward. My background spans both executive support and director-level leadership, which gives me a unique perspective on how to scale businesses effectively from the inside out. I work as a Marketing & Business Development Consultant partnering with startups, founders, and small businesses to help them grow. Whether it’s brand strategy, social media management, project coordination, event planning, or operational support, I bring structure, creativity, and follow-through to every engagement. Clients often call me their “Organizational Queen” because I bring clarity and order while keeping big-picture goals in sight. Outside of work, I’m a Wisconsin native who loves sunsets, my pups and kitties, houseplants, and time in nature. Health and wellness are passions of mine, and they fuel the way I show up: grounded, holistic, and people-first.

Projects

Director of Marketing and Business Development

Led all marketing and business development during pivotal growth year Developed a CRM in Notion saving the company thousands of dollars yearly Owned logistics of exhibiting & attending conferences to generate brand exposure and sales Created then managed order-to-cash process flows by generating leads, outreaching, nurturing relationships, and closing deals Oversaw brand reputation through social media management, website updates, and regular blog posts to the 26,000+ subscriber base Dubbed “Organizational Queen” by team for creating systems, processes, and flows to keep the business development and marketing departments on track Uplifted team morale by checking in on colleagues and creating virtual team coffee datesSee More

Executive Assistant II

Supported two executives running three startups (recruiting & B2C) by managing 7 calendars, coordinating meetings, and monitoring executive inboxes. Balanced professional and personal priorities, including scheduling family appointments for five children. Streamlined scheduling and communication across multiple businesses Coordinated events and sourced/ordered company swag to boost team culture Curated and managed gifting for holidays, birthdays, and special occasions Partnered with stakeholders to ensure smooth daily operationsSee More

Work History

Marketing & Business Development Director

Amulet, PCBMay 2024 - Aug 2025 • 1 yr 4 mosLed all marketing and business development during pivotal growth year. Developed a CRM in Notion saving the company thousands of dollars yearly. Managed logistics of exhibiting & attending conferences to generate brand exposure and sales. Created and managed order-to-cash processes, lead generation, outreach, and nurturing relationships. Oversaw brand reputation through social media, website updates, and blog posts to a 26K+ subscriber base. Built systems and processes to keep business development and marketing on track. Fostered team morale with virtual coffee check-ins.

Marketing Manager

Craig Realty GroupMar 2022 - Jan 2023 • 11 mosCoordinated and executed an annual marketing plan, forecasting and maximizing marketing dollars by analyzing sales performance. Developed and implemented sales promotions and marketing events to drive traffic and sales. Led a campaign that raised $48,000 for local nonprofits. Increased social media engagement, especially Facebook and Instagram, with significant growth in views and followers. Pitched to potential sponsors and executed advertising agreements to increase marketing budget.

Marketing Events and Social Media Manager

Craig Realty GroupJun 2021 - Mar 2022 • 10 mosLed development and execution of all center events and promotions to drive sales and traffic. Managed social media content creation, generating high engagement including a Facebook post reaching 2.6 million people. Designed displays and center activations, created collateral and weekly LED billboards, and maintained store relationships to ensure cohesive aesthetic and promotions.

Education

Anderson University

Bachelor of Arts (BA), Marketing2010 - 2014

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!