Ofoe Agbettor

Marketing

Brand Management

Keynote

Slide Decks

Presentation Design

Illustration

Photoshop

Available for hire fromNegotiable

Contracts

Brand Associate | Marketing Analyst | Creative Strategist

With a Bachelor of Science in Computer Science from the University of Ghana, I have cultivated a strong foundation in technology and marketing. My professional journey began with an internship at Adden Technology Limited, where I gained valuable insights into the tech industry. I then advanced to a pivotal role as a Brand Associate and Marketing Analyst at Zeepay Company Limited. During my tenure, I collaborated with senior management and external agencies to execute strategic campaigns and company events. My responsibilities included optimizing processes, managing stakeholder relationships, and enhancing project outcomes through creative graphic design. I successfully created over 100 social media posts and designed key materials for major events, contributing to improved employee engagement and customer satisfaction. My hands-on approach in fieldwork allowed me to engage directly with customers, offering tailored solutions to meet their needs. My experience reflects a blend of technical expertise and creative problem-solving in dynamic environments.

Projects

Brand Identity for Mahogana

As the founder of Mahogana, a brand specializing in timeless and functional wooden products, I led the complete development of our brand identity to establish a strong, recognizable presence in the competitive Pan-African wood industry. This project encompassed strategic research, conceptualization, and execution of a cohesive visual and narrative identity that highlights Mahogana’s mission to revolutionize the wood sector in Africa. Key deliverables included: 1. Logo Design: Created a unique, modern logo that reflects Mahogana’s core values—sustainability, craftsmanship, and innovation. 2. Brand Guidelines: Developed comprehensive guidelines to ensure consistency across all marketing and communication materials, covering typography, color schemes, and imagery. 3. Visual Assets: Designed promotional materials, including social media templates, product labels, and corporate presentations, to enhance brand visibility and customer engagement. 4. Storytelling: Crafted a compelling brand story that resonates with Mahogana’s target audience, emphasizing our commitment to quality, sustainability, and supporting artisans. 5. Market Positioning: Positioned Mahogana as a forward-thinking and eco-friendly leader in the industry through strategic branding and messaging. This project reflects my ability to merge creativity with business strategy, creating a brand that not only stands out but also aligns with the company’s vision of making a lasting impact in the African wood industry.See More

Work History

Brand Associate and Marketing Analyst

Zeepay Company LimitedOct 2021 - May 2024 • 2 yrs 8 mosAs a Brand Associate and Marketing Analyst at Zeepay Ghana, I worked closely with senior management and external agencies to bring company events and strategic campaigns to life. My role involved supporting the planning and execution process, ensuring smooth procurement and quality assurance for marketing items distributed across multiple stakeholders. I played a key part in optimizing processes to reduce costs and enhance project outcomes. My graphic design skills contributed to creating internal marketing materials that improved employee engagement and maintained a high standard of creativity and quality. Additionally, I focused on graphic design, creating over 100 social media posts and designing key paraphernalia for three major events. I managed relationships with external stakeholders, overseeing the procurement of marketing materials to ensure timely and high-quality delivery. I also took part in fieldwork alongside our distribution team during campaigns, engaging directly with customers to identify their pain points and offer tailored solutions.

Intern

Adden Technology LimitedMay 2019 - Jul 2019 • 3 mosAs an Intern at Adden Technology Limited, I likely contributed to various projects and gained hands-on experience in the technology sector, assisting with tasks that supported the company's operations and objectives.

Education

University of Ghana

Bachelor of Science - BS, Computer Science2017 - 2021

Ghana International School

2003 - 2017

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