Top Talent like Paige are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Paige Pontius

Brand Partnership Manager
Creative & Brand Strategist
Product Marketing Manager
Chicago, IL, US
Consulting
Integrated Marketing
Partnership Development
Available for hire fromNegotiable
Contracts
Business Development and Marketing Expert
A marketing and growth strategist with 10 years of experience scaling category-defining consumer brands across retail, DTC, and omnichannel. Leads go-to-market strategy, brand partnerships, and cross-functional execution to drive awareness, acquisition, and sustainable business growth. Proven operator for celebrity-backed and venture-scale brands with expertise in positioning, expansion, and early-mid stage scale.

Projects

OOH Strategy & Execution: Billboards, Transit, and Retail Takeovers

Developed and executed large-scale Out of Home (OOH) campaigns across multiple high-growth consumer brands, including Kin Euphorics, ARMRA, and Vital Proteins. Oversaw the full lifecycle from creative concepting and vendor negotiations to execution and performance tracking. Experience includes national billboard programs, Times Square takeovers, transit wraps, storefront dominations, and digital OOH screens at retail flagships. Each campaign was designed to integrate seamlessly into the broader marketing mix—supporting retail launches, driving brand awareness, and amplifying PR and social efforts. Worked cross-functionally with brand, creative, and retail teams to ensure messaging consistency and maximize ROI, often tying OOH placements to tentpole cultural moments, celebrity partnerships, and retail expansions (e.g., Ulta Beauty launches, Sprouts rollouts, and seasonal campaigns). This body of work demonstrates expertise in positioning emerging wellness and lifestyle brands at scale, leveraging OOH as a top-of-funnel engine to capture consumer attention in high-traffic environments and convert awareness into measurable business growth.See More

Work History

H

Business Development Consultant

HealfAs a Business Development Consultant, likely responsible for identifying new business opportunities, building relationships with potential clients, and contributing to the company's growth strategy.
K

Director, Business Development & Partnerships; Senior Manager, Retail Marketing

Kin EuphoricsJan 2021 - Apr 2024 • 3 yrs 4 mosAs Director of Business Development & Partnerships and Senior Manager of Retail Marketing, likely responsible for driving business growth through strategic partnerships, overseeing retail marketing strategies, and enhancing brand presence in the market.
V

Retail Marketing Manager; Senior Trade Marketing Associate

Vital ProteinsJun 2018 - Jan 2021 • 2 yrs 8 mosAs Retail Marketing Manager and Senior Trade Marketing Associate, likely responsible for developing and executing marketing strategies to boost retail sales, managing trade marketing activities, and supporting brand growth in the retail sector.
A

Director, Retail Marketing

ARMRAFull-time Employee
A

Director, Retail Marketing

ARMRAFull-time EmployeeLeverage retail launches as multichannel national brand campaigns that serve as a top-of-funnel customer acquisition engine, driving brand credibility, awareness, and accessibility that directly converts into measurable growth across DTC, subscription, Amazon, and retail sales Orchestrate full-funnel 360° GTM campaigns by activating the entire marketing ecosystem including owned channels, influencer, experiential, affiliate, digital, and community to position retail as a high-leverage acquisition driver, reduce CAC, and increase LTV across the business Implement test-and-learn frameworks across retail campaigns to identify key acquisition drivers, optimize channel performance, and refine GTM strategy for maximum impact across the funnel Launch national retail partnerships across Target, Ulta, Wegmans, and strategic independents using each as a cultural and commercial growth lever to drive market expansion and category leadership Partner with Product, Growth, and Creative teams to translate brand strategy into scalable retail experiences that deepen customer engagement and reinforce premium positioning

Education

M

Michigan State University

Bachelor of Arts (B.A.), Marketing/Marketing Management, General

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Business Development and Marketing Expert
A marketing and growth strategist with 10 years of experience scaling category-defining consumer brands across retail, DTC, and omnichannel. Leads go-to-market strategy, brand partnerships, and cross-functional execution to drive awareness, acquisition, and sustainable business growth. Proven operator for celebrity-backed and venture-scale brands with expertise in positioning, expansion, and early-mid stage scale.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Paige are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Paige Pontius

Brand Partnership Manager
Creative & Brand Strategist
Product Marketing Manager
Chicago, IL, US
Consulting
Integrated Marketing
Partnership Development
Available for hire fromNegotiable
Contracts

Projects

OOH Strategy & Execution: Billboards, Transit, and Retail Takeovers

Developed and executed large-scale Out of Home (OOH) campaigns across multiple high-growth consumer brands, including Kin Euphorics, ARMRA, and Vital Proteins. Oversaw the full lifecycle from creative concepting and vendor negotiations to execution and performance tracking. Experience includes national billboard programs, Times Square takeovers, transit wraps, storefront dominations, and digital OOH screens at retail flagships. Each campaign was designed to integrate seamlessly into the broader marketing mix—supporting retail launches, driving brand awareness, and amplifying PR and social efforts. Worked cross-functionally with brand, creative, and retail teams to ensure messaging consistency and maximize ROI, often tying OOH placements to tentpole cultural moments, celebrity partnerships, and retail expansions (e.g., Ulta Beauty launches, Sprouts rollouts, and seasonal campaigns). This body of work demonstrates expertise in positioning emerging wellness and lifestyle brands at scale, leveraging OOH as a top-of-funnel engine to capture consumer attention in high-traffic environments and convert awareness into measurable business growth.

Work History

H

Business Development Consultant

HealfAs a Business Development Consultant, likely responsible for identifying new business opportunities, building relationships with potential clients, and contributing to the company's growth strategy.
K

Director, Business Development & Partnerships; Senior Manager, Retail Marketing

Kin EuphoricsJan 2021 - Apr 2024 • 3 yrs 4 mosAs Director of Business Development & Partnerships and Senior Manager of Retail Marketing, likely responsible for driving business growth through strategic partnerships, overseeing retail marketing strategies, and enhancing brand presence in the market.
V

Retail Marketing Manager; Senior Trade Marketing Associate

Vital ProteinsJun 2018 - Jan 2021 • 2 yrs 8 mosAs Retail Marketing Manager and Senior Trade Marketing Associate, likely responsible for developing and executing marketing strategies to boost retail sales, managing trade marketing activities, and supporting brand growth in the retail sector.
A

Director, Retail Marketing

ARMRAFull-time Employee
A

Director, Retail Marketing

ARMRAFull-time EmployeeLeverage retail launches as multichannel national brand campaigns that serve as a top-of-funnel customer acquisition engine, driving brand credibility, awareness, and accessibility that directly converts into measurable growth across DTC, subscription, Amazon, and retail sales Orchestrate full-funnel 360° GTM campaigns by activating the entire marketing ecosystem including owned channels, influencer, experiential, affiliate, digital, and community to position retail as a high-leverage acquisition driver, reduce CAC, and increase LTV across the business Implement test-and-learn frameworks across retail campaigns to identify key acquisition drivers, optimize channel performance, and refine GTM strategy for maximum impact across the funnel Launch national retail partnerships across Target, Ulta, Wegmans, and strategic independents using each as a cultural and commercial growth lever to drive market expansion and category leadership Partner with Product, Growth, and Creative teams to translate brand strategy into scalable retail experiences that deepen customer engagement and reinforce premium positioning

Education

M

Michigan State University

Bachelor of Arts (B.A.), Marketing/Marketing Management, General

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.