Paige Vallis

Creative & Brand Strategist

Shopify

Search Engine Marketing

Email Marketing

Digital Marketing

Marketing Strategy

Marketing

Creative Marketing

Available for hire fromNegotiable

Contracts

Nail Artist and Social Media Manager

I am a Nail Technician and Social Media manager/content creator who blends creative artistry with digital strategy. With hands-on experience in nail care, beauty trends, and client service, I bring an eye for detail both in the salon and online. I create engaging content, manage social platforms, and help beauty brands and salons grow their digital presence. Passionate about aesthetics, community-building, and the business of beauty, I’m committed to helping clients feel confident, whether through flawless nails or standout online branding.

Projects

Black Friday Sale

I supported a successful Black Friday marketing launch by creating and scheduling high-performing Instagram content and coordinating a targeted email campaign. My role included developing strategic messaging, designing eye-catching visuals, and optimizing posting times to maximize engagement and conversions. The campaign drove strong traffic, increased customer interest, and contributed to a noticeable boost in sales during the promotion period. Thanks to the results, I was hired again this year to lead the Black Friday marketing strategy.See More

YouTube development

I led the start-up and development of a new YouTube channel, handling everything from initial strategy to content planning, branding, and optimization. I created a clear posting schedule, researched audience insights, and built a content style that aligned with the brand’s goals. By managing thumbnails, titles, descriptions, and SEO, I helped position the channel for consistent growth and long-term visibility.See More

Instagram beauty page management

As a Social Media Manager and Content Creator, I currently oversee multiple Instagram pages, creating customized content that reflects each brand’s identity. From photo/video production to reels, captions, and engagement, I craft aesthetic, on-brand posts that connect with followers. My focus is to keep each page visually cohesive, engaging, and growing organically.See More

Work History

Nail Artist

The Beauty Block

Social Media Manager

Lashin Out

Education

Delmar college of esthetics

Nail technicianJun 2021 - Oct 2021

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