Paulina Heck

Instagram Ads

Adobe Creative Suite

Marketing

Advertising

Marketing Strategy

Business Strategy

Search Engine Marketing

Display Ads

Ads Manager

Paid Ads

Content Strategy

Digital Strategy

Creative Marketing

Digital Advertising

Facebook Business Pages

Digital Marketing

Available for hire fromNegotiable

Contracts

Marketing | Communications | Advertising

Hi! I’m Paulina, a creative and resourceful marketing professional with over 5 years of experience in advertising, branding, and digital marketing. I started as an art director, where I created advertising campaigns, designing everything from print ads to billboards, and TV commercial. Later, I joined Fiat, Alfa Romeo, Ferrari, and Maserati as a marketing assistant, where I managed vendor relationships, coordinated product launches, and helped bring these brands to life through unique events like electronic music festivals. Most recently, I’ve been working as a freelance digital marketing consultant, building full online presences for small businesses. For example, I ran paid ad campaigns that generated 512 clicks at $0.29 per click and filled my client’s calendar for months. I love combining creativity with strategy to deliver results, and I’m excited to bring that energy to your business.

Projects

Paid Social Campaign

PROBLEM EZ Shrink Wrapping, as a newer business, needed to boost brand visibility ahead of the winter season. Potential customers were unaware of the benefits of shrink wrapping their outdoor furniture and lacked knowledge of the September discount. SOLUTION We launched a targeted paid social media campaign utilizing video ads on Facebook, aiming to raise awareness, drive traffic to the website, and incentivize early bookings with a $25 discount for appointments made during September. MAIN GOAL The main goal was to establish EZ Shrink Wrapping as the go-to provider for outdoor furniture protection in Long Island and Queens by driving qualified traffic to the website and maximizing early bird bookings through the September promotion.See More

Work History

Digital Marketing Consultant

Fiverr Gigs- Managed paid social media campaigns, generating over 512 link clicks with a $0.29 CPC and reaching 11,600+ people in one month with a $150 budget. - Optimized ad performance and utilized data-driven insights to refine strategy for continuous improvement. - Developed and executed comprehensive digital marketing strategies for small businesses, building their entire online presence from the ground up, including social media management, SEO, paid social, and website creation, and branding. - Created and managed social media accounts, content calendars, and posting schedules across Facebook, and Instagram, driving organic and paid growth through engaging content and targeted campaigns. - Designed branding kits and marketing assets, ensuring consistent messaging and visual identity across all digital platforms.

Marketing Assistant

SKBERGE S.A.Full-time EmployeeNov 2013 - Jan 2015 • 1 yr 3 mos- Managed marketing efforts In-House for Ferrari, Maserati, Alfa Romeo, and Fiat, ensuring brand consistency and driving targeted digital and offline campaigns. - Spearheaded product launches and collaborated with advertising, media, and modeling agencies to create high-visibility, creative campaigns that drove brand engagement. - Developed and executed promotional strategies that aligned with product line goals, including partnerships with electronic music festivals, creating memorable brand experiences. - Coordinated communications with advertising and media agencies, delivering campaigns on time and within budget.

Art Director

MRM ChileFull-time EmployeeSep 2010 - May 2012 • 1 yr 9 mos- Led creative campaigns for Ripley (Chile's largest department store, similar to Macy's), ensuring brand consistency across digital and traditional platforms. - Directed social media content, blogs, and digital ad campaigns, collaborating with teams to maintain cohesive messaging. - Managed full project life cycles, from concept to execution, while delivering on tight deadlines. - Utilized design software like Photoshop, Illustrator, and InDesign to create compelling visuals aligned with target demographics.

Art Director

PublicisFull-time EmployeeJan 2010 - Sep 2010 • 9 mos- Developed and implemented direct marketing at point of sale. - Developed and designed massive and digital advertising campaigns. - Worked together with graphic designers, set and exhibit brand identity to preserve campaigns tone and communication styles. - Determined how best to represent a concept visually. - Developed detailed budgets and timelines.

Education

Columbia University

Columbia Engineering - Digital Marketing Boot Camp Certification Program, Digital Marketing2023

Universidad del Pacífico (CL)

Bachelor's in Communication and Media Studies and Advertising, Advertising2005 - 2009

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!