Top Talent like Paulina are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Paulina Heck

Community Manager • Content Marketing Manager • Social Media Marketing Specialist • New York, NY, US
Social Media Communications
Instagram Ads
Social Media
Adobe Creative Suite
Marketing
Advertising
Adobe Illustrator
Adobe Photoshop
Canva
Asana
Marketing Strategy
Business Strategy
Search Engine Marketing
Display Ads
Ads Manager
Content Strategy
Digital Strategy
Creative Marketing
Digital Advertising
Facebook Business Pages
Social Ad Campaigns
Social Media Management
Social Media Marketing
Digital Marketing
Available for hire fromNegotiable
Contracts
Marketing | Communications | Advertising
Creative and detail-oriented marketing professional with over 5 years of experience in Marketing and Advertising. Expertise in crafting and executing engaging social media campaigns and data-driven marketing strategies that boost brand visibility and engagement. Skilled in visual storytelling, art direction, and optimizing campaigns to meet client objectives. Passionate about staying current with digital marketing trends and leveraging innovative tools to drive impactful results.

Projects

Paid Social Campaign

PROBLEM EZ Shrink Wrapping, as a newer business, needed to boost brand visibility ahead of the winter season. Potential customers were unaware of the benefits of shrink wrapping their outdoor furniture and lacked knowledge of the September discount. SOLUTION We launched a targeted paid social media campaign utilizing video ads on Facebook, aiming to raise awareness, drive traffic to the website, and incentivize early bookings with a $25 discount for appointments made during September. MAIN GOAL The main goal was to establish EZ Shrink Wrapping as the go-to provider for outdoor furniture protection in Long Island and Queens by driving qualified traffic to the website and maximizing early bird bookings through the September promotion.See More

Work History

F

Digital Marketing Consultant

Fiverr GigsManaged paid social media campaigns, generating over 512 link clicks with a $0.29 CPC and reaching 11,600+ people in one month with a $150 budget. Optimized ad performance and utilized data-driven insights to refine strategy for continuous improvement. Developed and executed comprehensive digital marketing strategies for small businesses, building their entire online presence from the ground up, including social media management, SEO, paid social, and website creation, and branding. Created and managed social media accounts, content calendars, and posting schedules across Facebook, and Instagram, driving organic and paid growth through engaging content and targeted campaigns. Designed branding kits and marketing assets, ensuring consistent messaging and visual identity across all digital platforms.
S

Marketing Assistant

SKBERGE S.A.Nov 2013 - Jan 2015 • 1 yr 3 mosManaged marketing efforts In-House for Ferrari, Maserati, Alfa Romeo, and Fiat, ensuring brand consistency and driving targeted digital and offline campaigns. Spearheaded product launches and collaborated with advertising, media, and modeling agencies to create high-visibility, creative campaigns that drove brand engagement. Developed and executed promotional strategies that aligned with product line goals, including partnerships with electronic music festivals, creating memorable brand experiences. Coordinated communications with advertising and media agencies, delivering campaigns on time and within budget.
M

Art Director

MRM ChileSep 2010 - May 2012 • 1 yr 9 mosLed creative campaigns for Ripley (Chile's largest department store, similar to Macy's), ensuring brand consistency across digital and traditional platforms. Directed social media content, blogs, and digital ad campaigns, collaborating with teams to maintain cohesive messaging. Managed full project life cycles, from concept to execution, while delivering on tight deadlines. Utilized design software like Photoshop, Illustrator, and InDesign to create compelling visuals aligned with target demographics.
P

Art Director

PublicisJan 2010 - Sep 2010 • 9 mosDeveloped and implemented direct marketing at point of sale. Developed and designed massive and digital advertising campaigns. Worked together with graphic designers, set and exhibit brand identity to preserve campaigns tone and communication styles. Determined how best to represent a concept visually. Developed detailed budgets and timelines.

Education

C

Columbia University

Columbia Engineering - Digital Marketing Boot Camp Certification Program, Digital Marketing2023
U

Universidad del Pacífico (CL)

Bachelor's in Communication and Media Studies and Advertising, Advertising2005 - 2009

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing | Communications | Advertising
Creative and detail-oriented marketing professional with over 5 years of experience in Marketing and Advertising. Expertise in crafting and executing engaging social media campaigns and data-driven marketing strategies that boost brand visibility and engagement. Skilled in visual storytelling, art direction, and optimizing campaigns to meet client objectives. Passionate about staying current with digital marketing trends and leveraging innovative tools to drive impactful results.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Paulina are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Paulina Heck

Community Manager • Content Marketing Manager • Social Media Marketing Specialist • New York, NY, US
Social Media Communications
Instagram Ads
Social Media
Adobe Creative Suite
Marketing
Advertising
Adobe Illustrator
Adobe Photoshop
Canva
Asana
Marketing Strategy
Business Strategy
Search Engine Marketing
Display Ads
Ads Manager
Content Strategy
Digital Strategy
Creative Marketing
Digital Advertising
Facebook Business Pages
Social Ad Campaigns
Social Media Management
Social Media Marketing
Digital Marketing
Available for hire fromNegotiable
Contracts

Projects

Paid Social Campaign

PROBLEM EZ Shrink Wrapping, as a newer business, needed to boost brand visibility ahead of the winter season. Potential customers were unaware of the benefits of shrink wrapping their outdoor furniture and lacked knowledge of the September discount. SOLUTION We launched a targeted paid social media campaign utilizing video ads on Facebook, aiming to raise awareness, drive traffic to the website, and incentivize early bookings with a $25 discount for appointments made during September. MAIN GOAL The main goal was to establish EZ Shrink Wrapping as the go-to provider for outdoor furniture protection in Long Island and Queens by driving qualified traffic to the website and maximizing early bird bookings through the September promotion.

Work History

F

Digital Marketing Consultant

Fiverr GigsManaged paid social media campaigns, generating over 512 link clicks with a $0.29 CPC and reaching 11,600+ people in one month with a $150 budget. Optimized ad performance and utilized data-driven insights to refine strategy for continuous improvement. Developed and executed comprehensive digital marketing strategies for small businesses, building their entire online presence from the ground up, including social media management, SEO, paid social, and website creation, and branding. Created and managed social media accounts, content calendars, and posting schedules across Facebook, and Instagram, driving organic and paid growth through engaging content and targeted campaigns. Designed branding kits and marketing assets, ensuring consistent messaging and visual identity across all digital platforms.
S

Marketing Assistant

SKBERGE S.A.Nov 2013 - Jan 2015 • 1 yr 3 mosManaged marketing efforts In-House for Ferrari, Maserati, Alfa Romeo, and Fiat, ensuring brand consistency and driving targeted digital and offline campaigns. Spearheaded product launches and collaborated with advertising, media, and modeling agencies to create high-visibility, creative campaigns that drove brand engagement. Developed and executed promotional strategies that aligned with product line goals, including partnerships with electronic music festivals, creating memorable brand experiences. Coordinated communications with advertising and media agencies, delivering campaigns on time and within budget.
M

Art Director

MRM ChileSep 2010 - May 2012 • 1 yr 9 mosLed creative campaigns for Ripley (Chile's largest department store, similar to Macy's), ensuring brand consistency across digital and traditional platforms. Directed social media content, blogs, and digital ad campaigns, collaborating with teams to maintain cohesive messaging. Managed full project life cycles, from concept to execution, while delivering on tight deadlines. Utilized design software like Photoshop, Illustrator, and InDesign to create compelling visuals aligned with target demographics.
P

Art Director

PublicisJan 2010 - Sep 2010 • 9 mosDeveloped and implemented direct marketing at point of sale. Developed and designed massive and digital advertising campaigns. Worked together with graphic designers, set and exhibit brand identity to preserve campaigns tone and communication styles. Determined how best to represent a concept visually. Developed detailed budgets and timelines.

Education

C

Columbia University

Columbia Engineering - Digital Marketing Boot Camp Certification Program, Digital Marketing2023
U

Universidad del Pacífico (CL)

Bachelor's in Communication and Media Studies and Advertising, Advertising2005 - 2009

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.