Peculiar Keys

Product Designer • UI Designer • UX Designer • Dallas, TX, US

Product Design

UI/UX Design

Websites

Webflow

Elementor

Web Development

Web Design

WordPress Plugins

Wordpress

Design

Figma

Available for hire fromNegotiable

Contracts

Building, Designing & Scaling Websites, Web Apps, and Mobile Apps for Business Owners & SaaS Founders

I’m Peculiar Keys — a multidisciplinary product designer, no-code developer, and creative technologist with over 6 years of experience building user-centered digital products from idea to launch. I’ve led product design and development across a range of industries including hospitality, SaaS, real estate, fintech, renewable energy, and blockchain. I’ve helped companies automate operations, increase conversions, launch MVPs, and scale digital experiences that actually deliver results. At Bolton White Group, I built internal software systems that automated 80% of manual processes and led to a 35% increase in online bookings across five brands. At Convexity, I designed platforms like Giga, Sionergy, and The Hub — transforming complex blockchain products into intuitive, usable tools. And through my own studio, Arete Digital, I’ve designed and launched over 50 websites and digital products for founders and business owners worldwide. I’m fluent in tools like Figma, Framer, Webflow, WordPress, and Elementor — and I’m just as comfortable working with teams building SaaS tools as I am designing branded sites or internal dashboards. I also experiment with AI in product design, finding ways to streamline workflow, speed up iteration, and build more with less. Outside of work, I enjoy music and play the piano to unwind and reset. Creativity is the core of everything I do — and I’m always excited to partner with founders, startups, and businesses looking to build purposeful digital products that make an impact. Let’s connect. I’m always open to exciting projects and conversations.

Projects

Doyan – AI-Driven Management App

Doyan is an AI-driven task management app designed to help users stay on top of their personal and professional goals. By simplifying the task creation process and automating the breakdown of goals into actionable steps, Doyan offers users a seamless way to organize and complete their to-do lists. The app provides personalized checklists, smart reminders, and progress tracking to ensure tasks are completed in an efficient and motivating manner.See More

Work History

Brand and Product designer- Bolton white group

Bolton White GroupMay 2020 - Mar 2025 • 4 yrs 11 mosDesigned and developed a suite of internal tools and operational software that automated over 80% of manual processes, increasing operational efficiency by 40% across multiple departments. Built the official website for Johnwood Hotel, boosting direct online bookings by 35% and improving customer engagement by 25%. Developed a centralized booking system for all Bolton White Group brands and properties, streamlining reservations and contributing to a 20% increase in overall booking revenue. Created and implemented the brand identity system for Bolton Security, elevating brand recognition and consistency across all communications and marketing materials. Designed and built registration portals and guest management workflows for key events like the annual Bolton White Guest Forum, increasing attendee registration efficiency by 50% and enhancing event experience. Led the design, prototyping, and deployment of the Bolton White Apartment website, which contributed to a 30% increase in lead inquiries and a 15% rise in average daily room rates (ADR). Built and integrated the Bolton White Hotel website with the property management system, enabling seamless online booking and operational management, which supported a 25% growth in occupancy rates.

Senior Product Designer

Arete DigitalJun 2017 - Mar 2025 • 7 yrs 10 mosLed the design and development of over 20 digital products and web solutions, driving performance and boosting user engagement. Specialized in UI design, delivering fully responsive and seamless user experiences that resulted in a 30% increase in user retention across projects. Leveraged powerful tools like Elementor, Framer, Webflow, and Figma to create 50+ visually compelling and functional websites, contributing to an average 40% boost in brand presence and conversions. Blended creativity with technical expertise to develop user-centric products that enhanced usability, cutting bounce rates by 25% and increasing time-on-site by 35%.

Web Designer

ConvexityMay 2021 - Aug 2023 • 2 yrs 4 mosAt Convexity Tech, I served as a product and interface designer across multiple web and blockchain platforms—delivering end-to-end design systems that improved usability, engagement, and development speed. Key Contributions: The Hub: Designed and developed the website for The Hub, Convexity’s startup incubator and community space. Focused on clean structure and conversion-oriented flows, the site became the main point for program awareness and onboarding. Sionergy: Designed the UI and mobile experience for Sionergy, a blockchain-powered survey and data capture platform. Integrated dynamic user interactions and development-ready handoffs that enabled fast rollout and testing. Giga: Led interface design for Giga, one of Convexity’s flagship blockchain products. Created clear user flows, dashboard layouts, and scalable design systems used throughout its MVP development and launch cycle. Worked closely with the engineering and product teams to streamline design-to-dev processes, using interactive Figma prototypes and structured component libraries. Contributed to improving iteration speed, reducing revision cycles, and aligning user experience with decentralized product goals. This role allowed me to combine deep design thinking with emerging blockchain infrastructure—translating complex backend logic into accessible, user-centered digital experiences.

Senior Brand designer- Dowins Global

DOWINSSep 2021 - Mar 2022 • 7 mosCollaborated closely with project managers and junior designers to design and scale products and brand identities across multiple restaurant and skincare brands. Contributed to the growth of several brands, including some that became top food brands in the nation’s capital, achieving significant market recognition. Helped increase overall brand revenues by over 40% through targeted design improvements and cohesive brand strategy. Played a key role in creating visual identities and marketing assets that drove up customer engagement by 35% across multiple campaigns. Supported product design efforts that enhanced user experience and streamlined customer journeys, leading to a 20% increase in repeat business for flagship clients.

Education

University of Abuja

computer, Graphic Design2018 - 2020

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