Perez Shaw

Data Analyst

Creative & Brand Strategist

Growth Product Manager

New York, NY, US

SQL

Microsoft Office Suite

Google Ads

Lean Six Sigma

TikTok Ads

Available for hire fromNegotiable

AI Measurement & Agentic AI Leader | Empirical Research, Attribution, Causal Inference

AI practitioner and empirical researcher with deep hands-on experience building AI-powered tools and designing large-scale experiments (A/B, incrementality, causal inference). Drives adoption of complex AI measurement systems and currently commercializes Google’s AI-driven attribution and brand measurement products across 15+ markets. Built autonomous AI agents using Coze and N8N, and applies analytical rigor and systems thinking to empirical AI safety research.

Projects

TikTok Internal Measurement AI Bot (Creator & Developer)

Built an AI agent from scratch using Bytedance's Coze platform to provide scaled measurement support across cross-functional teams, eliminating 350+ hours of manual work in a single quarter. Designed the agent's knowledge base, prompt architecture, and response flows to handle measurement FAQs, campaign diagnostics, and GTM guidance for 4,000+ active sellers. Demonstrated that LLM-based automation could reliably encode and deliver expert-level measurement reasoning at scale — an early exploration of AI-augmented decision-making.See More

Gemini Agentic Feedback Loop Testing (Independent Research)

Designed and ran agentic feedback loop experiments using Gemini to evaluate model self-correction, iterative reasoning, and output stability across multi-turn autonomous task chains. Tested prompt injection resilience and behavioral consistency under adversarial input conditions — directly relevant to AI safety evaluation methodology. Documented failure modes and edge cases in agentic pipelines, developing intuitions for where LLM-driven systems break down under uncertainty.See More

Claude-Powered Projects Portfolio (Builder & Consultant)

Trading Bots: Developed AI-assisted trading strategy tools using Claude for signal reasoning, pattern recognition, and automated decision summaries — integrating live market data with LLM inference. Mobile Apps: Built and shipped mobile application prototypes leveraging Claude for natural language interfaces and intelligent content generation, from concept through functional deployment. Websites & Web Apps: Designed and launched multiple web properties powered by generative AI — including rezthegiant.com and perezshaw.com — using Claude for dynamic content, UX copy, and automation workflows. AI Consulting: Advised individuals and small businesses on integrating Claude and N8N agent workflows into their operations, translating frontier model capabilities into practical, measurable outcomes. Built multi-step agentic pipelines in N8N connecting Claude to external data sources, APIs, and communication tools — exploring tool use, memory, and reliable task completion under real-world constraints.See More

Work History

Global Product Lead, Brand Measurement

GoogleMar 2025 - Nov 2025 • 9 mos• Commercializing Google's AI-driven Enhanced Attribution and Brand Lift products globally, designing GTM playbooks, market narratives, and adoption frameworks used across 15+ markets. • Launched Attributed Brand Search framework connecting upper-funnel video signals to search behavior, redefining YouTube's full-funnel measurement strategy around attribution and incrementality. • Drove triple-digit YoY adoption of Incrementality and MMM products by partnering with Product, Engineering, Sales, and Legal to translate technical capabilities into market-ready solutions. • Hosted advertiser roundtables to capture feedback on beta AI measurement tools, translating behavioral insights into feature improvements. • Designed executive briefing narratives and 2026 roadmap plans to align global leads on AI measurement strategy.

Co-Founder

Slight Group• Co-founded Slight Group, a UGC and creator monetization platform connecting influencers with paid brand opportunities through creator-led campaigns and platform partnerships. • Secured Slight Group's official TikTok Live partnership, structuring the platform-level agreement with TikTok's partnerships team to unlock live commerce revenue channels for Slight Group's creator roster. • Established Slight Group's Snapchat creator partnership, negotiating the platform deal and coordinating sponsored content activations that expanded monetization options across Slight Group's talent network. • Built and managed the brand deal pipeline end to end, sourcing advertisers seeking UGC and creator-led campaigns, negotiating rates, and overseeing campaign execution and performance reporting for influencer clients.

Measurement Partner

TikTokAug 2022 - Mar 2025 • 2 yrs 8 mos• Conducted 22 original meta-analyses across gaming, travel, and dining verticals using incrementality testing to establish causal relationships between TikTok viewer behavior and real-world purchase outcomes. • Oversaw GTM for mid-market clients using MMM, Geo Lift Testing, Brand Lift Studies, and A/B testing, managing the full experimental design-to-insight pipeline. • Created 600+ performance action plans for newly onboarded clients, generating $40M+ in incremental Q4 2023 revenue by identifying and closing measurement gaps. • Led 30 Measurement SMEs to produce internal case studies on A/B and causal testing methodologies used across the organization. • Provided dedicated consultative support to 100 key accounts contributing $2B+ in revenue during tenure. • Built internal AI bot (Coze) saving 350 working hours per quarter; conducted quarterly live trainings on full measurement suite.

Account Manager

Super League GamingApr 2021 - Aug 2022 • 1 yr 5 mos• Spearheaded 27 custom in-game and digital media campaigns across Minecraft, Fortnite, Call of Duty, and Roblox, managing complex multi-stakeholder activations from ideation to live execution. • Generated post-campaign analytics reports using sentiment analysis and behavioral data to measure campaign impact and inform future strategy. • Strategized RFPs from ideation to execution, driving a 400% revenue increase from H1 2021 to H2 2022.

Account Manager

Powerspike.tvAug 2019 - Dec 2020 • 1 yr 5 mos• Collaborated with engineering team to build an automated backend data collection pipeline for Twitch, YouTube, and Mixer creator metrics. • Developed influencer marketing campaigns with link tracking and attribution; managed brand partnerships with Fireball, Verizon, and Schneider Electric, increasing Q2 2020 revenue by 309%.

Education

Syracuse University

Sports Management2015 - 2018

Kingsborough Community College

Physical Therapy, Recreation & Sports Management2013 - 2015

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