Petar Stojakovic

3D Animation

2D Animation

Motion Graphics

Web Development

Web Design

Brand Development

Branding

Brand Strategy

Available for hire fromNegotiable

Contracts

Design Director, Branding and Creative Strategy Expert

Petar specializes in helping founders establish (or) reinvent–their identity and reach the heights of their ambitions. He creates brands with character and leads strategies that position companies in their sectors in an authentic and effective way. For him, every aspect of a project must bear the weight of the narrative he is crafting. Every element incorporated into his work serves a meaningful purpose that elevates the client’s brand as a whole. If it doesn’t serve the story, it doesn’t make the cut. Period. His work ensures that a brand speaks with impact, and he is determined to make it speak highly of his clients. Design with integrity; that is his mantra.

Projects

Happy Ring

The most advanced biometric platform ever: Capturing clinical grade, real-world data, in real-time. Project Overview Happy Ring combines proprietary, next-gen biometric sensors and generative AI to deliver personalized medical insights that vastly improve patient outcomes. Whether developing new medications or treating at-home patients, precision healthcare begins with better data. Services and deliverables of the project: - Competitive Analysis - Creative Direction - Art Direction - Brand Identity - Pitch Deck Design - Graphic Design - Illustration - Custom Icon Set Design - 3D Visualization - Video & Motion - Web UX Design - Web UI Design - Webflow Development - Content Management System (CMSSee More

Roswell Biotechnologies

Challenge Roswell Biotechnologies developed a truly new technology with serious ramifications across major industries. But, it was difficult to comprehend. Our job was to capture its technical prowess it in a completely unique visual narrative. We had to tell the story of the chip’s ingenuity in a way that reflects the reality of its technical specifications, while covering the vast expanse of its potential application. The brand needed to embody the spirit of innovation behind their technology. However, it was crucial for Roswell to stand out as a company that delivers on the promises of progress — a claim too often casually tossed around in their industry. Objective BRAND: Rebrand Roswell Biotech as the leading molecular electronics company that’s pioneering a new age of biotechnology, and transforming health. Express their character, accentuating the sophistication and impact of their technology, while retaining core legacy elements. ASSETS: Create a full suite of new visual assets (static, animated, interactive, 3D, and 2D) that drive and/or support the visual and technical narrative. Focus on the technology, faithfully representing its technical elegance and functionality, while maintaining a clean aesthetic. WEBSITE: Build a website around the story of Roswell’s technology and its implications for health and the biotech industry. Craft a balanced visual and educational experience through immersive storytelling. Assure it gradually covers all key aspects of the technology, highlighting the company’s values along the way.See More

DePoly

Project Overview DePoly’s groundbreaking technology has been proven to increase recycling yield up to 99% for all forms of PET plastics, without any sorting or preparation — all at room temperature. Their ambition is to finally move the recycling industry away from a mostly linear waste management strategy. Drastically decreasing the number of landfills and incinerator emissions, scaling DePoly’s proven technology is the foundation for sustainable full-circle recycling. Objective 1. Avoid branding cliches associated with the recycling industry, such as curved lines, arrows, vivid colors. 2. Create a style of visual expression, such that so that the visuals alone can embody the clean and sophisticated character that embodies the client’s mission and approach. 3. Elevate the idea and technology behind enhanced recycling by educating the user, emphasizing it in contrast to current industry practices that damage the environment (problem - solution). 4. Create an authentic story creatively depicting DePoly’s technology in a way that’s easy to comprehend and does not require expertise in their field. 5. Establish branding and website aesthetics that integrate a sense of confidence and trust toward DePoly and their technology. 6. Focus on elegance in design, reflecting DePoly’s mission and confidence, so that it resonates with in the main CTA (ordering a sample for independent laboratory evaluation of the effectiveness of their new technology). Outcome $13.8M Seed round funding. +102% New website users +130% Website organic traffic +30% Website sessions/day +34% LinkedIn (main channel): new followers/day +76% Branded traffic shareSee More

1910 Genetics

Project Overview 1910 Genetics is building two AI-driven computational platforms, ROSALYND and ELVIS, designed to accelerate the design of both small molecule drugs and protein therapeutics. Their goal is to identify novel molecules within existing biological systems with therapeutic potential. Drawing on their expertise in molecular biology and complex systems, 1910 Genetics take a biology-first approach to target molecule identification and selection. They leverage computational platforms encompassing AI, big data, and structural biology to rapidly discover potential pharmaceutical drug molecules, aiming to address diseases previously deemed incurable and undruggable. Objective 1. Complete a brand refresh of 1910 Genetics, rebranding them into a premium biotech company while keeping a few core elements. 2. Create a full suite of stylized, but accurate, 3D/2D visual assets — static, motion, and video — for their two bio-computing platforms. 3. Coordinate with 1910 Genetics’ in-house team and their contracted PR agency to establish messaging around the visual content. 4. Craft an aesthetic that compliments the technology and resonates with the message through a tone of soft-spoken elegance. 5. Create a web experience that will immediately distinguish 1910 Genetics from their competition by showcasing their sophisticated approach. 6. Provide 1910 Genetics with a full suite of additional assets help to secure funding and establish partnerships with pharmaceutical companies. Outcome - $26.7M Series A and Seed funding - 9 to 38+ Company/employee growth - Open 1st State-of-the-art laboratorySee More

Work History

Jury

awwwards.

Owner, Design Director

FIFTYSEVENFIFTYSEVEN is a small branding and design studio founded in 2016. Its work is grounded in the principle of eloquent visual expression; a designs that capture a brand’s essence and lead the audience through the experience. Petar serves as the owner, multidisciplinary creative, and design director leading a global team of international artists. Through partnerships with clients from various sectors, FIFTYSEVEN has a proven track record of assisting with fundraising, talent acquisition, increasing company value, exiting, market-entry, and enhancing product or service brand awareness which has helped them streamline company scaling. Over the years, Petar has gained knowledge and expertise in brand and product launches across the Healthcare, Biotech, Fintech, Wearable, Environmental, AI, and Tech sectors.

Freelance Multidisciplinary Creative

Self EmployedDec 2013 - Oct 2016 • 2 yrs 11 mos

Junior Designer

Heavyform Creative AgencyOct 2012 - Sep 2013 • 1 yr

Education

Singidunum University

Bachelor's degree, Computer Graphics and Design2008 - 2012

Technical school

High school, Electrical technician2003 - 2007

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