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Peter Alaba

Adobe Photoshop
Figma
Visual Identity
Brand Identity
Adobe Illustrator
Graphic Design
Design
Logo Design
Available for hire fromNegotiable
Full-Time Roles
Contracts
Creative and problem-solving Brand Designer
Experienced brand identity expert who transforms businesses into unique brands. With a strategic mindset and a creative eye, I have helped numerous clients achieve unparalleled success in their branding efforts. Whether you're a startup or a Fortune 500 company, I can help elevate your brand's awareness with my design skills and attention to detail to help your brand stand out in a crowded market. My ability to blend aesthetic design with compelling storytelling creates unforgettable brand experiences that resonate with audiences. With a proven track record of delivering exceptional results for clients across industries, you can be sure that your business brand identity is in safe hands.

Projects

MedStudy Academy

The client contracted me to come up with an identity for MedStudy Academy. An online coaching platform that aims to help pre-med and medical students prepare and score well on their examinations. Utilizing the client's provided information, I conceived multiple design concepts that aligned with the project's objectives. The project's requirements include a simple, modern, and responsive identity. The letter M from "MedStudy" and the semi-circle represent a smile (that feeling of acing one's examinations). Glad I was able to deliver the project successfully!See More

Fueltrax Mako Logo Redesign

FUELTRAX MAKO wanted an upgrade to their existing logo. Their existing logo doesn't align so well with their brand values, and they want a logo that better reflects that. I presented the client with multiple concepts, and after some rounds of revisions and refining, I finally arrived at a logo that speaks well for the brand.See More

Fueltrax Mako Web Portal Icons

This project served as an extension of the Fueltrax Mako logo redesign. Leveraging the brand's color palette and iconography, I designed an icon pack for the Fueltrax Mako web platform.See More

Rev-ma.gr Visual Identity

Rev-ma.gr is a company based in Athens, Greece. The name "REVMA" means electricity in Greek, and that’s exactly what they offer. They are an official partner with one of the biggest and most reliable electricity and natural gas distribution companies in Greece. The client wanted a minimal, iconic, and responsive logo for the company, with a focus on a flat and geometric style. Also, the logo must look good in black and white. In the client's words, "One of my ideas that you can have as a reference is that the dash from "rev-ma.gr" can be made like a cable and end up in a socket with the m." This tells me the client also wants negative space incorporated into the logo. Taking all these ideas and preferences into account, I was able to come up with a design solution for Rev-ma.gr. The final design is one that finds the right balance between the client's preferences and what works for the company's target audience.See More

Salespal Visual Identity

ABOUT Salespal is an innovative SaaS software designed to revolutionize the way salespeople follow up with leads and ensure they never get ghosted again. Harnessing the power of email automation and personalization, Salespal aims to assist business owners and salespeople who rely on Gmail and email to book leads and sell their services. The project's primary objective is to create a user-friendly, reliable, and efficient tool that reflects the brand's values of being helpful, fast, witty, quick, reliable, and friendly. OBJECTIVE The main objective of the project is to create a logomark that encapsulates the brand's values of helpfulness, efficiency, wit, quickness, reliability, and friendliness, catering to the target audience of sales professionals and business owners. EXECUTION Through creative exploration, the logomark visualized a friendly and helpful ghost, symbolizing the solution to overcoming ghosting in sales follow-ups. The logo design maintained simplicity, memorability, and versatility to ensure scalability across various surfaces. CLIENT'S FEEDBACK ⬇️⬇️⬇️ "Peter was great to work with. Had a really solid process and nailed the brief. Developed a logo we were very happy with. Will work with again" - Jesse KellySee More

Holidaydesk Identity

Holidaydesk is a platform that focuses on the sales and marketing of Africa's tourism products. The platform allows you to book and pay for experiences across Africa, ranging from accommodation to transfers, tours, and activities. The client wanted a neat wordmark logo that is refreshing, responsive, and scalable. My approach to this project involved giving the logotype a typographic treatment, reducing the sharp edges of each letter to create a softer and more relaxed look that aligns with Holidaydesk's brand values. The final result was a unique and modern brand identity that met and exceeded the client's expectations. The new logo is versatile and can be used on various surfaces, from favicons to large promotional materials. It also resonates with Holidaydesk's target audience.See More

Ark Solar & Roofing Co. Trifold Brochure

The client has expressed concerns that the previous tri-fold brochure did not effectively cater to his company's target audience, which is a significant concern he hopes we can assist him in resolving. The previous brochure featured a simplistic design with typography that was out of place and irrelevant. I initiated my research by reviewing the company's website, with particular focus on the testimonials section, to gain insights into the target audience and what elements might captivate their interest. Subsequently, I addressed this concern by revamping the brochure, imbuing it with a more visually captivating design through the incorporation of relevant imagery, typography, shapes, and color schemes.See More

Kurby

My client wanted a brand identity for Kurby. One that will reflect the theme of the brand (friendly, cheerful, family, helpful, assistant). In my client's words, "Kurby could be the name of your friendly real estate agent who helps you purchase a home". Kurby is an app to help you buy your next home. Kurby helps you find nearby businesses and attractions and get neighborhood data. I was able to generate design solutions by drawing inspiration from the design brief. I imported a hand-drawn letter K representation into Adobe Illustrator and refined it to give it a friendly and playful look. My typography and color palette choice are based on the design brief to create a consistent, friendly, and approachable look. When I presented the concepts to my client, he was especially taken with the hand-drawn letter K concept, which did not need any revisions. One of the most crucial aspects of developing a successful brand identity is application. The client was pleased with how well the logo fits across a wide range of mockups where the logo will appear in real life.See More

House of Doyenne

House of Doyenne is a Nigerian fashion brand established in 2022. Doyenne means "the most respected or prominent woman in a particular field". The logo was designed to accentuate the elegance, accomplishments, and character of women taking giant strides in their various respectable fields and industries.See More

Work History

F

Brand Identity Designer

FreelanceJan 2020 - Present • 4 yrs 9 mos- Deploys my technical skills to develop unique brand identities that encapsulate brands’ vision and mission statements with a 33% client retention rate. - Collaborates with marketing teams to design and implement robust marketing strategies that boost brand awareness, helping companies optimize their marketing efforts with a 94% client recommendation rate. - Handles the successful completion of over 80 design projects with a 100% success rate and positive feedback from clients.
A

Graphic Designer

AfricauseDec 2019 - Apr 2023 • 3 yrs 5 mos- Developed promotional materials for marketing campaigns and advertorials to generate leads for upscaling the organization’s performance. - Enhanced engagement by improving the overall outlook through the designs, quality graphics, and other deliverables that stimulate the target audience interest.

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Creative and problem-solving Brand Designer
Experienced brand identity expert who transforms businesses into unique brands. With a strategic mindset and a creative eye, I have helped numerous clients achieve unparalleled success in their branding efforts. Whether you're a startup or a Fortune 500 company, I can help elevate your brand's awareness with my design skills and attention to detail to help your brand stand out in a crowded market. My ability to blend aesthetic design with compelling storytelling creates unforgettable brand experiences that resonate with audiences. With a proven track record of delivering exceptional results for clients across industries, you can be sure that your business brand identity is in safe hands.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Peter's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Peter Alaba

Adobe Photoshop
Figma
Visual Identity
Brand Identity
Adobe Illustrator
Graphic Design
Design
Logo Design
Available for hire fromNegotiable
Full-Time Roles
Contracts

Projects

MedStudy Academy

The client contracted me to come up with an identity for MedStudy Academy. An online coaching platform that aims to help pre-med and medical students prepare and score well on their examinations. Utilizing the client's provided information, I conceived multiple design concepts that aligned with the project's objectives. The project's requirements include a simple, modern, and responsive identity. The letter M from "MedStudy" and the semi-circle represent a smile (that feeling of acing one's examinations). Glad I was able to deliver the project successfully!

Fueltrax Mako Logo Redesign

FUELTRAX MAKO wanted an upgrade to their existing logo. Their existing logo doesn't align so well with their brand values, and they want a logo that better reflects that. I presented the client with multiple concepts, and after some rounds of revisions and refining, I finally arrived at a logo that speaks well for the brand.

Fueltrax Mako Web Portal Icons

This project served as an extension of the Fueltrax Mako logo redesign. Leveraging the brand's color palette and iconography, I designed an icon pack for the Fueltrax Mako web platform.

Rev-ma.gr Visual Identity

Rev-ma.gr is a company based in Athens, Greece. The name "REVMA" means electricity in Greek, and that’s exactly what they offer. They are an official partner with one of the biggest and most reliable electricity and natural gas distribution companies in Greece. The client wanted a minimal, iconic, and responsive logo for the company, with a focus on a flat and geometric style. Also, the logo must look good in black and white. In the client's words, "One of my ideas that you can have as a reference is that the dash from "rev-ma.gr" can be made like a cable and end up in a socket with the m." This tells me the client also wants negative space incorporated into the logo. Taking all these ideas and preferences into account, I was able to come up with a design solution for Rev-ma.gr. The final design is one that finds the right balance between the client's preferences and what works for the company's target audience.

Salespal Visual Identity

ABOUT Salespal is an innovative SaaS software designed to revolutionize the way salespeople follow up with leads and ensure they never get ghosted again. Harnessing the power of email automation and personalization, Salespal aims to assist business owners and salespeople who rely on Gmail and email to book leads and sell their services. The project's primary objective is to create a user-friendly, reliable, and efficient tool that reflects the brand's values of being helpful, fast, witty, quick, reliable, and friendly. OBJECTIVE The main objective of the project is to create a logomark that encapsulates the brand's values of helpfulness, efficiency, wit, quickness, reliability, and friendliness, catering to the target audience of sales professionals and business owners. EXECUTION Through creative exploration, the logomark visualized a friendly and helpful ghost, symbolizing the solution to overcoming ghosting in sales follow-ups. The logo design maintained simplicity, memorability, and versatility to ensure scalability across various surfaces. CLIENT'S FEEDBACK ⬇️⬇️⬇️ "Peter was great to work with. Had a really solid process and nailed the brief. Developed a logo we were very happy with. Will work with again" - Jesse Kelly

Holidaydesk Identity

Holidaydesk is a platform that focuses on the sales and marketing of Africa's tourism products. The platform allows you to book and pay for experiences across Africa, ranging from accommodation to transfers, tours, and activities. The client wanted a neat wordmark logo that is refreshing, responsive, and scalable. My approach to this project involved giving the logotype a typographic treatment, reducing the sharp edges of each letter to create a softer and more relaxed look that aligns with Holidaydesk's brand values. The final result was a unique and modern brand identity that met and exceeded the client's expectations. The new logo is versatile and can be used on various surfaces, from favicons to large promotional materials. It also resonates with Holidaydesk's target audience.

Ark Solar & Roofing Co. Trifold Brochure

The client has expressed concerns that the previous tri-fold brochure did not effectively cater to his company's target audience, which is a significant concern he hopes we can assist him in resolving. The previous brochure featured a simplistic design with typography that was out of place and irrelevant. I initiated my research by reviewing the company's website, with particular focus on the testimonials section, to gain insights into the target audience and what elements might captivate their interest. Subsequently, I addressed this concern by revamping the brochure, imbuing it with a more visually captivating design through the incorporation of relevant imagery, typography, shapes, and color schemes.

Kurby

My client wanted a brand identity for Kurby. One that will reflect the theme of the brand (friendly, cheerful, family, helpful, assistant). In my client's words, "Kurby could be the name of your friendly real estate agent who helps you purchase a home". Kurby is an app to help you buy your next home. Kurby helps you find nearby businesses and attractions and get neighborhood data. I was able to generate design solutions by drawing inspiration from the design brief. I imported a hand-drawn letter K representation into Adobe Illustrator and refined it to give it a friendly and playful look. My typography and color palette choice are based on the design brief to create a consistent, friendly, and approachable look. When I presented the concepts to my client, he was especially taken with the hand-drawn letter K concept, which did not need any revisions. One of the most crucial aspects of developing a successful brand identity is application. The client was pleased with how well the logo fits across a wide range of mockups where the logo will appear in real life.

House of Doyenne

House of Doyenne is a Nigerian fashion brand established in 2022. Doyenne means "the most respected or prominent woman in a particular field". The logo was designed to accentuate the elegance, accomplishments, and character of women taking giant strides in their various respectable fields and industries.

Work History

F

Brand Identity Designer

FreelanceJan 2020 - Present • 4 yrs 9 mos- Deploys my technical skills to develop unique brand identities that encapsulate brands’ vision and mission statements with a 33% client retention rate. - Collaborates with marketing teams to design and implement robust marketing strategies that boost brand awareness, helping companies optimize their marketing efforts with a 94% client recommendation rate. - Handles the successful completion of over 80 design projects with a 100% success rate and positive feedback from clients.
A

Graphic Designer

AfricauseDec 2019 - Apr 2023 • 3 yrs 5 mos- Developed promotional materials for marketing campaigns and advertorials to generate leads for upscaling the organization’s performance. - Enhanced engagement by improving the overall outlook through the designs, quality graphics, and other deliverables that stimulate the target audience interest.

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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