Phoebe Kranefuss

Content Marketing Manager • Growth Marketing Manager • Social Media Marketing Specialist • New York, NY, US

Top Earner

Technical Writing

Graphic Design

Copywriting

Influencer Marketing

Available for hire fromNegotiable

Contracts

Writer, designer, and full stack marketer (social media/influencer expertise) specializing in helping early- and mid-stage tech startups grow.

I'm full stack marketer focused on planning and executing organic and influencer campaigns for B2B and B2C clients across tech, finance, and CPG. I’ve run campaigns for Series A and publicly traded companies; ghost-written tweets for famous teenagers and scripts for professional athletes; and managed celebrity talent at events nationwide. I'm great at creating processes from scratch, distilling complexity into digestible information, and writing with specificity and flair. I've been in-house at SoFi, agency-side at Pereira O'Dell for Zelle and Adobe, and more recently, consulting for fintechs and healthtechs including Mercury Financial, Spinwheel, Parker, Monument, and others.

Projects

SoFi | Influencer

#SoFiBreakUpChallenge (11.2B views) is a hashtag challenge that we created to coincide with the Super Bowl at SoFi stadium. We partnered with creator Jax to write a song about breaking up with bad banking, then activated 12 celeb creators to share their interpretation of our breakup song. I worked on the entire campaign, from strategy to influencer selection to in-person activation. Other highlights: - Helped to drive over 6 billion impressions on social for SoFi's influencer campaign during the Super Bowl at SoFi Stadium; part of the team managing influencer budget of $22 million+ annually. - Managed celebrity talent, wrote scripts and social copy, and supported content creation/production in-person at the Super Bowl and Bitcoin Miami, plus virtually year-round. - Wrote social copy on behalf of SoFi, SoFi Stadium, and CEO Anthony Noto, designed social assets, edited/helped produce social content. - Attended Bitcoin Miami, and partnered with creators to bring SoFi's crypto product to life. See More

The Feed | Writing & Design

The Feed is a sports nutrition brand for athletes. I designed education and promotion materials for social and print during the brand’s 2023 Tour de France sponsorship, plus crafted and edited social copy. See More

House Warming | Graphic Design

House Warming is Homethreads' new line of furniture and homewares. My design is inspired by hand-written gift tags attached to pretty bottles of wine sipping martinis with old friends in a new place. See More

Mercury | Writing

"How to communicate a strong brand narrative to investors" is a longform article for b2b bank Mercury.

Personal | Illustration

I’m most interested in people and their surroundings. I depict a lot of what I focus on in my writing: women at home, work, and play. See More

Work History

Influencer Marketing Consultant, Writer, Designer

Phoebe the StudioPlan and execute organic and influencer campaigns for B2B and B2C clients across tech, finance, and CPG including Mercury Financial, Day One, Philz Coffee, and others; source influencer talent and manage relationships; lead procurement, contracting, and negotiation; manage brand and legal review with internal stakeholders.

MFA Candidate

University of Wisconsin-MadisonCurrently pursuing MFA degree at University of Wisconsin-Madison

Social Strategist & Senior Campaign Manager

SoFiFeb 2021 - Jul 2022 • 1 yr 6 mosHelped to drive over 6 billion impressions on social for SoFi's influencer campaign during the Super Bowl at SoFi Stadium; part of the team managing influencer budget of $22 million+ annually. Managed celebrity talent, wrote scripts and social copy, and supported content creation/production in-person at the Super Bowl and Bitcoin Miami, plus virtually year-round. Wrote social copy on behalf of SoFi, SoFi Stadium, and CEO Anthony Noto, designed social assets, edited/helped produce social content

Brand Manager & Brand Supervisor

Pereira O'DellMar 2021 - Mar 2021 • 1 moPrimary day-to-day liaison for Adobe and Zelle accounts. Aligned, project managed, and wrote copy alongside creative, production, media, and PR teams to drive campaigns across video, radio, media, OOH, and print. Supervised the agency's first all-remote video and photography production for Zelle, directly resulting in a 12% brand awareness lift for the client.

Marketing Manager

NOCDJun 2018 - Sep 2019 • 1 yr 4 mosManaged end-to-end campaign lifecycle by implementing, tracking, A/B testing, and optimizing strategies across email, social media, paid placements, experiential marketing, in-app messaging, and partnerships. Increased clinical trial enrollment by over 70% within a 10-month period for clients including Biohaven Pharmaceuticals and Actify Neurotherapies through strategic revamp of email and content marketing campaigns.

Sales Development Team Lead

Logz.ioDec 2017 - Jun 2018 • 7 mosLed the sales development team at Logz.io

Sales Development Representative

Logz.ioJul 2017 - Dec 2017 • 6 mosEngaged in sales development at Logz.io

Education

Bowdoin College

Bachelor's degree, English

University of Wisconsin-Madison

Master of Fine Arts - MFA2022

Marin Academy

The Mountain School of Milton Academy

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Writer, designer, and full stack marketer (social media/influencer expertise) specializing in helping early- and mid-stage tech startups grow.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call

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