Phoebe Miller

Social Media Marketing Specialist • Copywriter • Community Manager • Laguna Beach, CA, US

Digital Advertising

Marketing

Graphic Design

Instagram Reels

Digital Strategy

Influencer Marketing

Community Management

Instagram Ads

Facebook

Paid Ads

Brand Design

LinkedIn Ads

Brand Strategy

Brand Development

Community Outreach

Brand Ambassador

Community Building

Instagram

Advertising

Later

TikTok Management

Digital Marketing

TikTok

Available for hire fromNegotiable

Contracts

Founder & CEO | Social Media Strategist

Founder & CEO of Miller Digital Media. Social media strategist and consultant helping lifestyle brands scale their businesses online. Clients Include: ZenWTR, Squeeze Massage, Alchemy 43, NYDJ, Pure Glow, MOB Beauty, PIVOT Shopify Plus Agency and more across lifestyle, DTC and B2B sectors. Services Include: Social media strategy, platform and community management, social & blog copywriting, content creation, graphic design, production art, UGC creation, influencer programs, paid social advertising, and growth strategies. Proven Client Results: - Generated over 100 million social impressions for tech wellness start up - Increased TikTok platform growth by 18,000% (250,000 followers) for beverage brand - Achieved a 73% organic social posting rate from highly targeted influencer product seeding - Meta ads campaign that resulted in 7x ROAs Contact phoebe@millerdigitalmedia.co for inquiries or case studies https://www.millerdigitalmedia.co/

Projects

Client Case Studies

Case studies represent KPIs and performance across a variety of DTC lifestyle brands. Services include: social media strategy, platform and community management, copywriting, content creation, influencer programs, paid social advertising, UGC creation and growth strategies. See More

Work History

Founder & CEO | Social Media Strategist

Miller Digital MediaSocial Media Marketing Consultant with over 8 years of experience and proven track record of building and scaling lifestyle businesses through strategic social media approach. Clients Include: ZenWTR, Squeeze Massage, Alchemy 43, NYDJ, Pure Glow, MOB Beauty, PIVOT Shopify Plus Agency and more across lifestyle, DTC and B2B sectors. Services Include: Social media strategy, platform and community management, social & blog copywriting, content creation, graphic design, production art, UGC creation, influencer programs, paid social advertising, and growth strategies. Proven Client Results: - Generated over 100 million social impressions for tech wellness start up - Increased TikTok platform growth by 18,000% (250,000 followers) for DTC brand - Achieved a 73% organic social posting rate from highly targeted influencer product seeding - Ran Meta ads campaign that resulted in 7x ROAs on Amazon sales

Social Media & Paid Advertising Account Director

Something Social LAOct 2016 - Feb 2020 • 3 yrs 5 mos- Oversee social media management of Account Managers + Coordinators and 10+ lifestyle accounts ranging from Health, Fitness, Fashion, Beauty, Food and Hospitality. - Responsible for creating, managing and reporting on 10+ clients paid social advertising efforts. - Serve as primary point of contact to clients to ensure sales and marketing goals align with digital strategy and direction. - Produce content and copy for social channels, web, email and digital advertising. - Manage influencer initiatives from research and contract negotiation to tracking and reporting. - Execute daily platform and community management across social channels. - Manage influencer and ambassador relations by establishing and maintaining relationships, overseeing gifting needs, and researching new partnerships. - Manage affiliate marketing platform for brand ambassador programs. - Platform and Community management across social platforms including Instagram, Instagram Stories, Facebook, Twitter, Pinterest.

Operations and Assistant to CEO

Ulyngo, Inc.Nov 2014 - Aug 2016 • 1 yr 10 mos- Manage the on-campus brand ambassador programs. - Responsible for activating 30% of the Chapman University student body on the platform through all marketing events and campaigns. - Responsible for outreach and development of strategic partnerships. - Manage and assist brand ambassadors in marketing, social media, partnerships and data analytics. - Assist in the management of Ulyngo and its CEOs organization, schedule, emails, CRM, tasks/reminders, etc. - Improve the operational systems, processes and policies in support of the organizations mission. - Manage multiple social media platforms: Instagram, Facebook and Twitter. - Serve as the first brand ambassador providing information and promotional products for students.

Education

Chapman University

Bachelor's Degree, Sociology and Education2012 - 2016

Poly Prep Country Day School

2008 - 2012

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