Poorva Joshi

Product Designer • UI Designer • Bengaluru, KA, IN

Figma

Webflow

Illustrator

Video Editing

After Effects

Available for hire fromNegotiable

Contracts

Product designer with a passion for user-centered design.

"You do not rise to the level of your goals. You fall to the level of your systems." This philosophy in Atomic Habits drives the designer in me. I believe in incremental growth & consistency. Solving problems & building something from scratch is what entice me towards UX design. Framing simple solutions that strike a healthy balance between stakeholder & user needs has always been my main goal.

Projects

Recruitment Management Dashboard

A clean, minimal & all-in-one platform for recruiters.

PhonePe: Splitting the bill made easier & wiser!

An essential feature to help you divide the bill as you want in PhonePe

Playstore Optimization

Regular A/B testing of Google Playstore Creatives which lead to a 19% increment in install rate.

Work History

Product/Visual Designer

ThreedotsJun 2022 - Feb 2023 • 9 mos1. Responsible for optimizing Playstore creatives, based on A/B testing & experiments. Resulting in a reduced marketing budget of 5-8% each month. 2. Improved the install rate by 12% via Playstore optimization. This was also the first experiment to give a complete positive confidence ratio. 3. Lead design & strategy for push notification campaigns. Achieved reactivating ~20K users, increasing CTR to 4.5% 4. Designed welcome mailer promotions, increasing unique conversion rate by 45%. 5. Executed performance ads for platforms like Facebook and Google, resulting in decreasing CAC by 20%. 6. Brainstormed with the engineering & product team, to redesign the website & saw significant monthly growth.

Creative Consultant

Made with VadelaAug 2020 - Oct 2021 • 1 yr 3 mos1. Developed original content & executed social media strategy across Instagram & LinkedIn. 2. Edited podcast clips & personal branding creatives for an upcoming author & speaker. 3. Brainstormed & designed several brand strategy presentations for US-based FMCGs & clients. 4. Devised a training module for interns as part of Vadela’s Growth & Learning initiative.

Copywriting Intern

MullenLowe Lintas GroupSep 2018 - Mar 2019 • 7 mos1. Assisted National Creative Director with digital strategies &engagement ideas for HDFC Ergo & Ola. 2. Planned & implemented website content, mailers & othermarketing collaterals for L&T Realty. 3. Generated monthly social media content buckets for Zespri Kiwifruit.

Education

Wilson College, Mumbai University

Bachelor's Degree, Mass Media ( Advertising)Jul 2015 - Apr 2018

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