Pratha Bhatia

Product Designer

Microsoft Powerpoint

Adobe After Effects

Invitation Design

Adobe InDesign

User Research

Affinity Diagrams

UX Strategy

Wireframing

User Interface Design

Product Design

Figma

UI/UX Design

Design

Keynote

inDesign

Adobe Creative Suite

Rendering

Autodesk Inventor

Prototyping

Available for hire fromNegotiable

Contracts

Strategic Design & UX Consultant

Innovative and user-focused Design Strategist and Product Designer with 5+ years of experience in designing and optimizing digital products and brand experiences. Proven track record of boosting user engagement, improving conversion rates, and delivering user-centric solutions. Adept at collaborating cross-functionally with engineers, researchers, and stakeholders to create impactful design solutions

Projects

Aging with Amazon

Partnered with Amazon in the External Engagement Studio course at Parsons School of Design, focusing on pioneering design solutions that seamlessly blend accessible and adaptive technology. This initiative aimed at revolutionizing the user experience for Amazon's future customer base, emphasizing innovation and inclusivity in technology design.See More

Work History

Product Design Consultant

mPath AIApr 2024 - Present • 5 mos• Spearheaded MVP design for custom AI projects, enhancing user-centric experience focused on simplicity and differentiation. • Developed and conducted preliminary surveys with 250+ participants for the Reinforcement Learning from Human Feedback project, synthesizing insights to inform UX and product roadmap decisions. • Worked with stakeholders to understand business objectives and gather user requirements to deliver intuitive and impactful user experiences.

Product and Growth

Qurate Retail GroupMay 2023 - Feb 2024 • 10 mos• Redesigned website experiences, increasing user engagement by 40% and reducing bounce rates by 18%. • Led the user onboarding journey mapping process & designed deliverables to increase user retention by 22%. • Implemented data-driven marketing strategies increasing website traffic by 20% and achieving 100,00 downloads using A/B testing.

Student Design Strategist

Amazon2023 - May 2023 • 53 yrs 5 mosPartnered with Amazon in the External Engagement Studio course at Parsons School of Design, focusing on pioneering design solutions that seamlessly blend accessible and adaptive technology. This initiative aimed at revolutionizing the user experience for Amazon's future customer base, emphasizing innovation and inclusivity in technology design.

User Experience Design Consultant

Marico LimitedAug 2021 - Aug 2022 • 1 yr 1 mo• Led the design for major features of Marico’s 2 subsidiaries – Pure Sense & Cocosoul, redesigning brand identity. • Ensured seamless feature launches, maintained consistent UX. • Redesigned the e-commerce website to improve visibility and merchandising for all the newly created SKUs, boosting online conversion rates by 15%.

Senior Graphic Designer

The Wise Design ConsultancyMay 2020 - Apr 2021 • 1 yrLed graphic design projects, creating visually compelling designs that align with client branding and marketing objectives.

Education

Parsons School of Design - The New School

Master of Science - MS, Strategic Design & Management2022 - 2024

Savannah College of Art and Design

Bachelor of Fine Arts2015 - 2019

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