Preet Gangrade

I’m fascinated by visual design, interactivity, motion, and the constantly evolving technology we work with every day. I offer a variety of visual design expertise and skills such as‍ - - Information Design, Interactive Design, Motion Graphics, Usability Research, Prototyping and Front End Development. Experienced Graphic Designer, UI/UX Designer with a demonstrated history of working in Media and Entertainment industries - Under 25 and Red Bull India Pvt Ltd.

Projects

Work History

UX Designer

The Giving Grape- Working on eliciting user needs and pain points for coming up with scenarios, task flow, and Information Architecture (Using a user-centered Approach) - Working in coordination with the marketing team and creative team to understand the websites shortcomings directly with the user.

Design Tutor

Pratt Institute- Helping students one-on-one with design and design software, including Adobe Illustrator, InDesign, Photoshop, XD, Figma, and others. - Collaborating with faculty teaching design-heavy courses to support student learning in the School of Information community.

Head of Design

LancifyAug 2019 - Dec 2019 • 5 mos- Rebranded the visual identity of Lancify using a recognizable style characterized by fresh and modern elements. - Instagram page was given a fresh new look with a monthly plan of execution in terms of content that would be shared. - worked on digital creatives and campaigns for the weekly fun events held for student freelancers around the city to improve engagement. - Gave the pitch deck an impactful, bold brand new look.

Student Brand Manager

Red BullAug 2017 - May 2019 • 1 yr 10 mos-Integrating Red Bull into student lifestyle through the implementation of Marketing plans/Campaigns. -Best Digital Activation Award (University of Red Bull 2019) Reached out 2million+ people digitally for the launch of Summer Edition Can -Part of core team for multiple events from 2017-2019 ( Ideation to Execution ) -Red Bull Tour Bus, Mysore. -Malabar River Festival, Kodencherri. -Red Bull Escape Room, Bangalore. -Red Bull Tashan, Bangalore. -Red Bull KartFight, Bangalore. -Red Bull Battle For The States, Kochi. -Red Bull BC One Cypher South Zone, Bangalore. -Red Bull Neymar Jrs Five, Bangalore. -Red Bull Reign, Bangalore.

Graphic Design Intern

Under 25Aug 2017 - May 2019 • 1 yr 10 mos- Helped put together the U25 Summit 2018 and 2019 of the companys annual summit, deemed as Indias Largest Youth Festival. - Worked on stage design as well as the whole experience of the festival. - Worked on content and design for Under 25 Instagram pages (Social media campaigns) - Designed collaterals and digital creatives for Edutainment Show, Times Univercity and Chipsnco. - Enabled the growth of Under 25 summit into different campuses in Bangalore. - Part of core team for multiple events from 2017-2019. Designed and Developed Websites : - www.under25.club - www.under25.club/litfest - www.under25summit.com

Education

Pratt Institute

Bachelor's Degree, Information Experience DesignSep 2017 - May 2021

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