Priyanka Dasgupta

Content Marketing Manager • Copywriter • CA, US

Participatory design

Customer Discovery

Communication

Rapid Prototyping

R Studio

Data Analysis

Qualtrics

Java

Figma

Python

Card Sorting

Usability Testing

Interviewing

Qualitative Research

Qualitative Analysis

UX research

Available for hire fromNegotiable

I'm a mixed-methods UX Researcher with 5+ years of experience. I've worked at companies such as Microsoft, ServiceNow and Pluralsight and accesSOS.

I'm mixed-methods User Researcher with 5+ years of research experience. I enjoy uncovering top user needs, painpoints, and turning research insights into actionable design and product changes. I have conducted research across several stages of product development - from strategic and generative research in the initial stages to evaluative research in the later stages. I have a wide array of research methods in my toolkit - interviews, diary studies, surveys, usability testing, card sort, tree sort, user journeys and more.

Projects

Understanding Video Creator Painpoints

Worked on an enterprise video streaming platform to uncover the top uses cases and painpoints video creators, specifically corporate communication professionals, have with the video platform. See More

Work History

Product UX Researcher

PluralsightMar 2022 - Dec 2022 • 9 mos First and only dedicated UX Research hire at Pluralsight. I led, established, and scaled the User Research process at Pluralsight Flow from scratch – from research intake, customer recruitment, execution, analysis, and socialization of research. • Supported 9 different product teams with their research needs regarding developer productivity, satisfaction, and DevOps processes. • Conducted foundational, discovery research and evaluative research such as usability tests, card sorting, tree tests, concept tests, surveys and more. • Well-versed in design principles, product strategy and Software Development Lifecyle (SDLC), I can turn insights from research to actionable recommendations. Several of my research studies directly impacted the product roadmap, led to new feature development, and informed numerous design changes. • Created and led workshops to educate cross-functional partners (design, product, sales, engineering, data science, marketing) on the role and value of research. • Introduced various research initiatives, including a monthly research newsletter, a dedicated B2B customer research panel and created a centralized research hub with past research results.

UX Researcher

accesSOSAug 2021 - May 2022 • 10 mos Conducted several qualitative research studies, usability studies and card sort studies to improve the accessibility of the AccesSOS web application for folks with disabilities and mental illness. • Synthesized research findings into actionable design decisions and presented insights to the Design Team and other stakeholders, including the co-founder.

UX Research Intern

ServiceNowMay 2021 - Aug 2021 • 3 mosCreated, conducted, and analyzed moderated and unmoderated usability studies for the rollout of a transformative tool for the internal IT team. Findings directly informed design and content changes for the tool aimed at improving user satisfaction, retention, and adoption of internal IT products. • Facilitated multiple cross-functional discussions with 12 Subject Matter Experts in areas such as Search, Virtual Agent, Security to gather and create content for the transformative tool.

UX Researcher

Microsoft Feb 2019 - Jun 2020 • 1 yr 5 mosConducted user research for new feature development on Microsoft Stream – Microsoft’s enterprise video portal. Used various methodologies such as usability studies, unmoderated studies, surveys, customer calls and studies through UserTesting.com. • Trained 80+ engineers, designers, PMs on how to conduct customer interviews, usability studies and how to analyze qualitative data to make impact and customer-driven decisions. • Identified top customer jobs through qualitative user interviews that directly changed prioritization of features on productroadmap. • Presented key actionable insights to cross-functional stakeholders, directly informing effective changes to product roadmap. • Recruited over 300+ targeted customers for studies aimed at new feature development.

Education

UC Berkeley

Graduate Degree, Information Management & SystemsAug 2020 - May 2022

UC San Diego

Bachelor's Degree, Human Computer InteractionSep 2014 - Jun 2018

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