Rachael Schaser

Content Marketing Manager • People & Culture • Social Media Marketing Specialist • Milwaukee, WI, US

Marketing

Digital Marketing

Content Creation

Email Marketing

Website Management

Event Planning

Coaching

Management

Talent Management

Interpersonal Communication

Instructional Design

Strategic Communications

Public Relations

Fundraising

Nonprofits

Strategic Partnerships

Available for hire fromNegotiable

Contracts

Storyteller & leadership coach specializing in digital marketing, project management and talent development. I look forward to connecting!

Dedicated to the success of individuals and teams. Background in events and digital/content marketing. Passion for talent development and management. >>> What are others saying? "Rachael...motivates others by being a role model, displaying genuine care in her mentees, and consistently looking to elevate anything she is involved in." "Rachael had the vision and leadership to enhance our digital marketing and communication and kept our department relevant and growing exponentially over the past two years. She also brought her skills in organization, systems, strategic thinking, and relationship building to create a social media and communications team that is a best practice in the field."

Projects

Marketing & Events Portfolio

As a self-motivated and proactive professional with a proven record of driving marketing solutions across organizations, I possess a range of knowledge and practical skills that will allow me to contribute toward the success of your business. Nearly a decade of experience includes supporting targeted communication efforts through digital and print campaigns. CONTENT CREATION: Whatever your goal is, I can help you get there. Through years of experience, I’ve learned the importance of investing in content marketing, and I try to guide organizations through this crucial process. DIGITAL STRATEGY: Take advantage of digital strategy to help your business reach new heights. With extensive technical expertise in social media, email marketing and webpage management, and a knack for clear and creative ideas, I turn your goals into measurable results. EVENT PLANNING: In the art of gathering, it is important to think about the desired outcome of your event and work your way back. My ability to see the big picture while still being detail-oriented will help you plan and execute an impactful event that attendees will not forget.See More

Leadership Coaching

I am a Gallup-trained coach who offers professional services for individuals and teams seeking to uncover and refine their natural talents. I apply Strengths-based development that is unique in its approach and outcome. It is based on the notion that once natural talents are precisely identified, we can graduate to creating strategies and solutions rooted in one’s greatest areas of potential—not in shoring up weaknesses. Top 5: Maximizer | Futuristic | Achiever | Discipline | StrategicSee More

Work History

Grant & Project Analyst

Milwaukee CountyFull-time EmployeeDirect grant development to support Milwaukee County’s $1.2 billion budget, increasing grant revenue by 10% annually. Lead projects in areas of internal communications, continuous improvement, strategy and priority projects.

Director of Compliance & Development, Public Allies Wisconsin

Public Allies, Inc.Jun 2022 - Apr 2024 • 1 yr 11 mosCo-created and implemented a robust development strategy to support Public Allies Wisconsin's $1.4 million budget through individual giving, grant applications, corporate sponsorships and fundraising events. Led storytelling via Public Allies’ social media accounts; meet with Allies and Alumni to capture and build storytelling resources to strengthen Public Allies’ brand and funding opportunities in Wisconsin.

Student Affairs Manager, Student Involvement

University of Wisconsin - MilwaukeeJun 2018 - Feb 2022 • 3 yrs 9 mosSupervised/advised 9 staff members and 25 volunteers. Managed and assessed 50+ events annually as the Advisor for the Campus Activities Board. Formed and chaired the Student Involvement Communications Committee. - Managed the department’s social media, website and email marketing efforts; increased social media engagement by 32% and improved email marketing metrics that exceeded industry standards (open rate: 26%; click rate: 8%). - Facilitated monthly trainings for 15 employees related to marketing industry trends and best practices. - Streamlined the onboarding process for marketing-focused staff through the creation of a comprehensive, asynchronous LMS training portal. Developed curriculum and facilitated sessions for UWM’s Student Leadership Programs, including CliftonStrengths for Students, the Ignite Leadership Institute and the Union’s all-staff training program.

Assistant Race Director, Alumni Relations

University of Wisconsin - MilwaukeeJun 2016 - Nov 2016 • 6 mosManaged marketing and event logistics for the Panther Prowl 5K Run/Walk, an event attended by 1,895 participants that raised over $30,000 for student scholarships.

Graduate Assistant, Graphics & Marketing Office for Alumni Memorial Union

Marquette UniversityAug 2016 - May 2018 • 1 yr 10 mos Managed operations for the Graphics and Marketing Office. Supervised 5 design assistants; oversaw talent acquisition, employee development and performance management.

Event Coordinator, Union Event Services

University of Wisconsin - MilwaukeeAug 2014 - May 2015 • 10 mosCoordinated 20 percent of the event planning as part of a department responsible for over 14,000 event bookings annually. These events ranged from coordinating the logistics for a small meeting to planning a conference attended by over 500 people. Took reservations for use of the UWM Student Union or other campus facilities following departmental guidelines concerning space usage, billing authorization, event deadlines and event policies.

Client Services Supervisor, Union Building Operations

University of Wisconsin - MilwaukeeAug 2010 - Jul 2014 • 4 yrsSupervised, directed and trained staff to meet patron experience and building operation needs of the UWM Student Union. Identified and communicated policy and procedure improvements within the UWM Student Union.

Education

Marquette University

Master's in Education, Student Affairs in Higher EducationAug 2016 - May 2018

University of Wisconsin - Milwaukee

Bachelor's in Business Administration, Marketing / Public RelationsSep 2010 - May 2015

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