Rachel Cook

Brand Strategy

Content Writing

Content Creation

Project Management

Research

Promotion

Brand Identity

Brand Development

Creative Marketing

Marketing

Promotional Marketing

Brand Design

Advertising

Microsoft Office

Customer Relationship Management

Branding

Adobe Creative Suite

Available for hire fromNegotiable

Contracts

Results-driven Marketing Professional with expertise in Retail and Digital Marketing

Marketing professional specializing in retail marketing, with experience in digital marketing and sales. Graduated in 2017 from Purdue University. Extensive expertise in marketing, project management, and brand strategy.

Projects

Strategic Retail Marketing Campaigns

As part of my work supporting the Hoosier Lottery, I managed the execution of integrated retail marketing campaigns in partnership with internal sales teams and key accounts across the state. I owned the production process from concept to completion, including the development of Point of Sale materials, Winner Awareness initiatives, and updates to the digital product show—ensuring all components were strategically aligned and efficiently delivered. I collaborated closely with external agencies to coordinate promotions, handled updates to show specifications for greater efficiency, and maintained responsibility for the development of high-quality print and in-store signage. Throughout each campaign, I enforced brand standards, organized impactful presentation materials, and supported strategic planning and resource allocation—ensuring each initiative was both effective and aligned with the Hoosier Lottery’s broader brand strategy.See More

Paris By M City Walks

uring my time with ParisByM, I created self-guided city walk experiences designed to immerse tourists in the unique charm of various Parisian neighborhoods. These curated guides highlighted local landmarks, cultural sites, hidden gems, restaurants, and attractions—providing travelers with an authentic, flexible way to explore Paris beyond the typical tourist routes. I collaborated with a diverse, multicultural team to research and review local businesses and services, ensuring each walk featured high-quality, trusted recommendations. My responsibilities included writing engaging web content for ParisByM’s audience and using Adobe InDesign and Photoshop to lay out visually appealing, user-friendly guidebooks. These city walks were made available for purchase through the ParisByM platform, offering a seamless, curated experience that helped travelers connect with the local culture in a meaningful way.See More

Work History

Marketing Analyst

IGTFull-time EmployeeDeveloping strategic business and product recommendations based on in-depth product performance analysis to support the Sales and Account Development team. Collaboration with customers and internal teams ensures the presentation of data-driven insights, forecasts, and market recommendations. Coordination with marketing and lottery professionals helps identify best practices for promotions, retailer development, and distribution strategies. Market research and trend analysis are conducted to enhance customer engagement and product success. Additionally, working closely with the FastPlay team supports market strategies and game release plans, while delivering impactful presentations that provide valuable market and product insights. Success in this role is driven by building collaborative relationships, driving results, fostering innovation, and demonstrating strong decision-making and leadership skills in a dynamic environment.

Sr. Retail Marketing Specialist

IGTFull-time EmployeeDec 2021 - Jan 2025 • 3 yrs 2 mosManages project strategy, vendors and timelines associated with retail promotion and merchandising initiatives for all retail accounts, including corporate initiatives. Manages budget lines associated to all retail merchandising and monthly campaign POS. Works collaboratively with Analysts to track effectiveness and analyze merchandising and other special retail initiatives. Works with internal and external resources to optimize temporary and permanent merchandising options to maximize sales impact and reduce costs. Manage, track and analyze the use of retail digital communications which includes coordination with internal and external staff. Maintains understanding of Hoosier Lottery retailer business performance and initiatives to identify appropriate consumer strategies to drive incremental business. Develops and maintains a thorough understanding of the Hoosier Lottery player in all retail environments and translates that understanding to recommendations associated to existing or new retail initiatives.

Regional Marketing

Pepper Pike Capital PartnersFull-time EmployeeAug 2019 - Dec 2021 • 2 yrs 5 mosWorked with a 5 property portfolio for all aspects of traditional and digital marketing. Created and implemented performance reports. Curated content for digital marketing, social media, and email marketing. Managed multiple project timelines. Collaborating with multiple internal teams. Identified and utilized market trends and lead sources to increase sales leads to each property. Created and implemented brand standards.

Education

Purdue University Fort Wayne

Bachelor’s Degree, Media and Public Communications2013 - 2017

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!