Raquel Soares

Graphic Designer • UI Designer • Lisbon, Lisbon, PT

Design

Digital Design

Available for hire fromNegotiable

I ensure every pixel has a purpose, aiming to turn heads but also clicks into conversions. I’ve got a soft spot for both pixels and spreadsheets!📋🖍️

As a digital designer with a versatile skill set, I seamlessly blend creativity, project management expertise, and Conversion Rate Optimization know-how while championing User Interface/User Experience (UI/UX) principles. With a keen eye for aesthetics and a strategic mindset, I consistently deliver solutions that not only captivate visually but also drive tangible business results.

Work History

Web Designer

MCI had the opportunity to join Wells’ digital team before the brand’s website launch, being able to see it come to life. Working for this retail store, specialized in health, wellness and beauty, my responsibilities include: - creation of all visual communication for our e-commerce website, since day one; - creating key visuals for digital campaigns; - designing newsletters and landing pages; - production of display and social media ads; - accompany small UI/UX projects from design to development; - adjust existing brand rules to better suit digital channels, creating templates and guideline for visuals designed for screens; - optimize and create new work processes.

Digital Designer

FNAC PortugalJul 2016 - Feb 2021 • 4 yrs 8 mosWorking in a fast paced retail environment, I grew up with the brand as the world of digital grew bigger. Doing design for banners, display ads, social, newsletters and anything with a screen, I was able to: - design communication for some of the biggest technology gadgets while making sure both our brands were equally represented and recognized; - produce digital content (banners, newsletters and social media posts) for music releases, book news and movie DVD/Blu-Ray releases; - create visuals for store services and credit card payment solutions; - define the content plan and social media posts (& then designing them!); - create the digital brand book for social media, after proposing, creating and designing a new visual language for the brand's page; - generate concepts and key visuals for omnichannel campaigns; - co-manage a team of in-house designers and freelancers.

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