Raschelle McKeehan

Copywriter • Graphic Designer • Valdosta, GA, US

Adobe Creative Suite

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Microsoft Office

Canva

Graphic Design

Print Design

Brand Design

Logo Design

Illustration

Photo Editing

Blog Writing

Email Marketing

Copy Editing

Copywriting

Public Speaking

Available for hire fromNegotiable

Full-Time Roles

Contracts

Graphic Designer | Versatile Creative with Expertise in Visual & Written Communication

With a Bachelor's degree and eight years of experience in the industry, I've developed expertise in visual and written communication. I specialize in print and digital graphic design, as well as adeptly crafting engaging content through blog writing, email composition, web copywriting, and more. With a track record encompassing everything from delivering leadership training to creating social media strategy, I'm your all-in-one solution for engaging visuals and persuasive content. Your brand deserves nothing less, and I'm here to make it shine.

Projects

Core Value Illustrations

The goal for this project was to create illustrations for the company's core values, capturing the spirit of each core value with minimalistic imagery and symbolism. See More

Work History

Graphic Design & Social Media Specialist

ZallevoNov 2020 - Present • 3 yrs 11 mosDemonstrated versatile graphic design expertise by conceptualizing and creating a wide range of print and digital materials, including booklets, t-shirts, certificates, brochures, magazine spreads, presentation slides, posters, and captivating social media content. Consistently upheld brand identity and delivered visually impactful designs that garnered positive feedback from leadership and brand partners. Led strategic planning of monthly social media calendars, meticulously organizing content and campaigns to ensure a cohesive brand narrative and optimized engagement. Produced visually compelling content, composed engaging captions, and skillfully scheduled posts across various platforms, focused on increased follower growth, heightened brand awareness, and improved social media performance metrics. Crafted persuasive and impactful copy for diverse marketing channels, including emails, web content, blog posts, and marketing materials. Seamlessly adapted tone and style to target different audiences while maintaining brand voice and messaging consistency. Collaborated seamlessly with external agencies to efficiently achieve project milestones and objectives, fostering productive partnerships and ensuring successful project completion. Developed and delivered engaging and informative training sessions on leadership principles, empowering company personnel with valuable insights and skills to enhance leadership capabilities. Received positive feedback and recognition for the ability to inspire and motivate individuals at all levels of the organization, fostering a culture of effective leadership and professional growth.

Graphic Designer & Marketing Specialist

HealthFix/Health SyncMay 2018 - Feb 2020 • 1 yr 10 mosSpearheaded the design and creation of diverse marketing materials, including product packaging, recipe book layout, meal plan printables, and captivating social media content. Utilized a keen eye for aesthetics and creativity to deliver visually appealing and on-brand materials, contributing to increased customer engagement and brand recognition. Crafted compelling and engaging copy for product guides, effectively communicating product features, benefits, and usage instructions, resulting in enhanced customer understanding. Conducted food photography sessions, capturing visually stunning images that showcased the dishes for a recipe book. Utilized advanced photo editing skills to enhance and retouch the photographs, ensuring a visually appealing and professional presentation of the recipes.

Graphic Designer & Marketing Specialist

Master Your Power WithinApr 2015 - Apr 2018 • 3 yrs 1 moDrove creative design initiatives across a diverse range of assets, including banners, posters, flyers, brochures, book covers, t-shirts, product packaging, presentation slides, digital materials, and engaging social media content. Contributed to fast-paced live event production, encompassing dynamic presentation slides, A/V coordination, photography, photo editing, and engaging public speaking. Crafted persuasive and compelling content for emails, web copy, and marketing materials to deliver results based on team's strategic goals. Contributed to the development of company mission statement and core values.

Social Media & Events Management Intern

Cache Valley Family MagazineApr 2014 - Apr 2015 • 1 yr 1 moManaged online events calendar, managed social media accounts, designed and sent out weekly newsletter to over 500 subscribers, wrote articles, designed advertisements for magazine clients, and completed projects assigned by the editor-in-chief. Under the direction of the editor-in-chief, I created the "Best of Cache Valley" program to celebrate local businesses, inclusive of creating web copy, program guidelines, badge design, badge design, coordinating award plaques, tallying winners, and creating magazine spread.

Education

Brigham Young University-Idaho

Bachelor's Degree, CommunicationSep 2010 - Dec 2014

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