Rawy M.

Content Marketing Manager

Madrid, MD, ES

SEO

Content Strategy

Webflow

Content Management

Web Development

Digital Marketing

Market Research

Wordpress

Email Marketing

Google Data Studio

Copywriting

Elementor

WooCommerce

Google My Business

Google Tag Manager

Blog Writing

Content Development

Squarespace

Content Writing

Web Analytics

Semrush

Google Analyics

Google Ads

Content Creation

Off-site SEO

E-Commerce

On-site SEO

Search Engine Marketing

Available for hire fromNegotiable

Contracts

SEO & Organic Growth Lead | Product-Led Content Systems | AI-Driven Search (AEO / GEO) | Technical + Content Strategy

I build organic growth systems that scale with the product. Over the past 6+ years, I’ve evolved from executing SEO initiatives to designing complete, product/service-led organic engines, integrating technical SEO, content architecture, UX alignment, and performance strategy into a single roadmap. My work focuses on one principle: search visibility should strengthen product understanding, authority, and long-term acquisition. At SpanishVIP, I developed a scalable content ecosystem that became the primary acquisition channel in a highly competitive space. Since then, I’ve applied similar systems thinking across SaaS, retail, solar energy, and e-commerce projects, designing structured content frameworks, internal linking architectures, and experimentation loops aligned with business outcomes. As search shifts toward AI-driven discovery, I prioritize clarity, structure, and intent alignment, building assets that perform across traditional SERPs, AI Overviews, and emerging generative interfaces. Core focus areas: • Product-led content systems • AEO / AI-search optimization • Technical SEO & site architecture • Cross-functional leadership (SEO, content, IT, UX) • Roadmap ownership & prioritization I’m particularly interested in environments where SEO is treated as a strategic growth function and integrated deeply with product and brand positioning. My long-term goal is to lead organic growth at scale, designing systems, teams, and visibility strategies that compound over time.

Projects

SpanishVIP - Content Marketing Strategy

SpanishVIP is a Colombia-based American startup that offers Spanish classes online. I built and developed the website, blog, and content strategy from scratch, helping them become one of the most successful businesses in the e-learning industry. Today, 80% of their traffic comes from organic search, and the number of website visits has grown constantly thanks to my achievements as their SEO specialist and content marketing manager.See More

Rawy's Portfolio

Here's my portfolio as an SEO and Digital Marketing Specialist. Feel free to dig in, check my most recent projects so far, and all I can offer to take your business to stardom!See More

Bakertech - Digital Marketing Strategy

Solar startup based in Florida, US. My role is the development and future implementation of a 360° Digital Marketing strategy. This is still an ongoing project.See More

Altegi - SEO Consultancy

Altegi is an American startup based in Texas that offers financial advisory services and investment portfolio management services. They lacked a website but already had a format made by an in-house developer that they wanted to use. I provided them with SEO consulting: I did the keyword research corresponding to their niche and the creation of content for their website. I assisted them in structuring the content and ensuring everything followed SEO best practices.See More

Wave Agencia Creativa - Web Development & SEO Consultancy

Wave Agencia Creativa was a digital marketing agency based in Asuncion, Paraguay. When they asked for my services, they had just opened their doors to the local Paraguayan and South American markets. I served as an SEO specialist and consultant in creating their website: keyword research, content creation, website development, implementation of SEO best practices, and local SEO.See More

Work History

Digital Marketing & SEO Consultant (Project-based)

Bakertech ServicesContract Employee● Leading digital, SEO, and content strategy for a solar energy startup expanding across Florida. ● Designing topical maps, structured content systems, and user‑focused messaging across the website and blog. ● Overseeing site redesign, UX improvements, and analytics implementation (GA4, GSC, GTM). ● Designing scalable landing page templates to support future programmatic SEO and localized growth. ● Conducting technical SEO audits and prioritizing fixes. ● Driving SEO performance tracking, experimentation, and continuous optimization.

Digital Marketing, e-Commerce & SEO Consultant

FreelanceFreelancer● Planning and executing SEO and content strategies for tech, retail, and energy clients. ● Managing multiple accounts end‑to‑end: audits, roadmaps, execution, and performance reporting. ● Building content frameworks, landing page structures, and scalable templates aligned with search intent and conversion. ● Conducting competitor research, audience analysis, and trend mapping to guide editorial priorities. ● Creating dashboards and translating data into clear, actionable recommendations. ● Building and optimizing Webflow, WordPress, and Shopify sites with a strong focus on UX and CRO.

Freelance Market Research & Data Analyst (Project-based)

Euromonitor InternationalSeasonal Worker● Conducting market research and data analysis across technology and consumer goods sectors. ● Transforming complex datasets into actionable insights for market positioning and product strategy. ● Identifying trends and synthesizing findings into strategic recommendations.

Content Marketing Manager & SEO Lead

SpanishVIPFull-time EmployeeAug 2020 - Jul 2023 • 3 yrs● Led their SEO and content strategy efforts across the US, LATAM, and EMEA markets. ● Owned end‑to‑end content operations: ideation, planning, briefs, editing, publishing, optimization, and performance review. ● Managed distributed teams of writers, designers, and developers across sprints. ● Developed scalable, modular content frameworks to enhance visibility across SERPs and People Also Ask (PAA) sections, which now also appear in AI Overviews and LLM outputs. ● Created internal documentation to support the content framework, boosting efficiency and ensuring content consistency. ● Ran ongoing SEO audits and prioritized technical and content improvements that impacted rankings and site health. ● Led on‑page SEO, UX improvements, internal linking, schema implementation, and CRO recommendations.

Market Research Analyst

Lingua Versia GroupContract EmployeeDec 2019 - May 2020 • 6 mos• Studied consumer preferences, business conditions, and other factors to assess potential market opportunities for my client to invest. • Collected consumer, competitor, and marketplace data and consolidated information into reports and presentations. • Compiled and analyzed statistical data using modern and traditional methods to collect it. • Identified market trends, pricing, business models, and operations to interpret data, formulate reports, and make recommendations.

Education

EAE Business School

Master's degree, Digital Marketing & e-Commerce2023 - 2024

Universidad de los Andes (VE)

Bachelor of Arts - BA, Music Performance, Classical Guitar2008 - 2022

Universidad Rafael Urdaneta

Bachelor of Engineering - BE, Computer Engineering1998 - 2002

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