Top Talent like Raylene are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Raylene Allen

Social Media Marketing Specialist • Creative & Brand Strategist • Content Marketing Manager • San Luis Obispo, CA, US
Content Planning
Content Creation
TikTok
Instagram
Social Media Management
Available for hire fromNegotiable
Contracts
Creative Marketing | UGC Content Creation
Hi! I'm Raylene, and I love to create. I have always been an independent, competitive individual with a big imagination. From sports, to artistic endeavors, to professional work, I am continuously inspired by outside-of-the-box thinking being used to optimize for results. I truly come alive in the creative field. I can run with an idea and bring it to life in tangible form efficiently, without sacrificing creativity. I've seen first-hand how stressful - but important - it can be for brands to craft compelling identities online. It's no small task - which is why I began working as a freelancer - to help brands stand out and build relationships with their consumers. My goal is to always produce content that feels genuinely authentic. I think social media and content allows brands a unique opportunity to extend their identity among their target audience in a personable way, unlike any other medium in marketing. If you're looking for a creative, hard-working, enthusiastic freelancer to deliver results, please reach out!

Projects

UGC Portfolio

Linked is my UGC Portfolio that previews the type of content I make, including video and photo formats, as well as a bit about me! Please message me for my rate card and any questions!See More

Work History

S

Social Media & Content Freelancer

Self-employedFreelancerI provide social media marketing services that help brands better connect with their target markets online. Specializing in User Generated Content Creation and general social media strategy. Continuous contract work and one-time project services available. Services: - User Generated Content - Branding and Brand Kit development - Social Media strategy and management - Canva design projects - Content calendar planning
H

Operations Manager / Creative Director

Headstrong FitFull-time EmployeeAs Manager of Operations at Headstrong Fit, I oversee daily operations to deliver exceptional member experiences and foster a vibrant, inclusive community. This promotion from Marketing Manager has given me a greater degree of creative freedom, and the ability to control the moving parts that play a role in experience marketing. It's built up my confidence in an independent role and thoroughly polished my communication skills. Operations: - Streamline communication and project delegation across teams to boost operational efficiency - Recruit, train, and manage front desk staff - Direct all components related to member experience and communications - Oversee supply management and equipment repair - Manage tenant office relationships for those renting in the building Marketing/Creative: - Ideate and execute engaging marketing campaigns to boost brand exposure, increase lead generation, and convert to sales - Play direct role in physical design and organization of facility to improve member experience - Craft paid and organic ad campaigns to promote special offers or internal member participation in challenges, member exclusives, and more - Graphic design for brick and mortar print media advertising - Collaborate with social media team during marketing campaign launches
K

DTC Marketing Manager

Krobar Craft DistilleryContract EmployeeAug 2024 - Dec 2024 • 5 mosDirect to Consumer Marketing Manager. Oversee all club member integrations, events, and communication channels at distillery. Create a memorable, enticing experience for members and general guests both in-person and on social media. Responsibilities: - Launch and manage marketing campaigns across platforms - Craft email marketing campaigns and manage member email communication - Fulfill online orders and orchestrate club member quarterly shipments - Plan, script, capture, and post social media content - Track KPIs for sales, social media, club memberships, and campaign metrics.
H

Marketing Coordinator

Headstrong FitDec 2022 - Dec 2024 • 2 yrs 1 moHead creative marketing efforts to build out Headstrong brand and increase connection within local community. This role required me to dive head-first into a leadership position in creative directing. I learned decisiveness, the value of collaboration, and how to trust my creative instinct. - Create, manage, and execute email marketing campaigns - Manage multimedia projects for merchandise, events, branding, and ad campaigns - Develop marketing plans to increase lead generation and customer retention - Assist in social media marketing campaigns, content creation, and strategyHead creative marketing efforts to build out Headstrong brand and increase connection within local community. - Create, manage, and execute email marketing campaigns - Manage multimedia projects for merchandise, events, branding, and ad campaigns - Develop marketing plans to increase lead generation and customer retention - Assist in social media marketing campaigns, content creation, and strategy
C

Ranch Hand

Circle 7 RanchPart-time EmployeeAug 2022 - Mar 2023 • 8 mosWorked as a ranch hand during college on a small-scale local ranch of about 100 head of cattle. Gain life-long skills related to hard work, grit, and how to make decisions in stressful situations. This was an invaluable experience that although unrelated to social media and marketing, shaped my work ethic and brought out some of my strongest qualities.
G

Student Brand Ambassador

Guayakí Yerba MateSep 2019 - Jan 2023 • 3 yrs 5 mosOrganically market Guayaki product via social media, photography, and social experiences. Represent Guayaki brand accurately, effectively and creatively. Generate ideas to market Guayaki's product to new audiences and promote brand values.
H

Operations Manager | Creative Director

Headstrong FitFull-time EmployeeAs Manager of Operations at Headstrong Fit, I oversee daily operations to deliver exceptional member experiences and foster a vibrant, inclusive community. Operations: - Streamline communication and project delegation across teams to boost operational efficiency - Recruit, train, and manage front desk staff - Direct all components related to member experience and communications - Oversee supply management and equipment repair - Manage tenant office relationships for those renting in the building Marketing/Creative: - Ideate and execute engaging marketing campaigns to boost brand exposure, increase lead generation, and convert to sales - Play direct role in physical design and organization of facility to improve member experience - Craft paid and organic ad campaigns to promote special offers or internal member participation in challenges, member exclusives, and more - Graphic design for brick and mortar print media advertising - Collaborate with social media team during marketing campaign launches

Education

C

California Polytechnic State University-San Luis Obispo

Bachelor of Science in Business Administration, Marketing/Marketing Management2019 - 2023
S

Soquel High School

High School Diploma, High School/Secondary Diplomas and Certificates2015 - 2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Creative Marketing | UGC Content Creation
Hi! I'm Raylene, and I love to create. I have always been an independent, competitive individual with a big imagination. From sports, to artistic endeavors, to professional work, I am continuously inspired by outside-of-the-box thinking being used to optimize for results. I truly come alive in the creative field. I can run with an idea and bring it to life in tangible form efficiently, without sacrificing creativity. I've seen first-hand how stressful - but important - it can be for brands to craft compelling identities online. It's no small task - which is why I began working as a freelancer - to help brands stand out and build relationships with their consumers. My goal is to always produce content that feels genuinely authentic. I think social media and content allows brands a unique opportunity to extend their identity among their target audience in a personable way, unlike any other medium in marketing. If you're looking for a creative, hard-working, enthusiastic freelancer to deliver results, please reach out!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Raylene are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Raylene Allen

Social Media Marketing Specialist • Creative & Brand Strategist • Content Marketing Manager • San Luis Obispo, CA, US
Content Planning
Content Creation
TikTok
Instagram
Social Media Management
Available for hire fromNegotiable
Contracts

Projects

UGC Portfolio

Linked is my UGC Portfolio that previews the type of content I make, including video and photo formats, as well as a bit about me! Please message me for my rate card and any questions!

Work History

S

Social Media & Content Freelancer

Self-employedFreelancerI provide social media marketing services that help brands better connect with their target markets online. Specializing in User Generated Content Creation and general social media strategy. Continuous contract work and one-time project services available. Services: - User Generated Content - Branding and Brand Kit development - Social Media strategy and management - Canva design projects - Content calendar planning
H

Operations Manager / Creative Director

Headstrong FitFull-time EmployeeAs Manager of Operations at Headstrong Fit, I oversee daily operations to deliver exceptional member experiences and foster a vibrant, inclusive community. This promotion from Marketing Manager has given me a greater degree of creative freedom, and the ability to control the moving parts that play a role in experience marketing. It's built up my confidence in an independent role and thoroughly polished my communication skills. Operations: - Streamline communication and project delegation across teams to boost operational efficiency - Recruit, train, and manage front desk staff - Direct all components related to member experience and communications - Oversee supply management and equipment repair - Manage tenant office relationships for those renting in the building Marketing/Creative: - Ideate and execute engaging marketing campaigns to boost brand exposure, increase lead generation, and convert to sales - Play direct role in physical design and organization of facility to improve member experience - Craft paid and organic ad campaigns to promote special offers or internal member participation in challenges, member exclusives, and more - Graphic design for brick and mortar print media advertising - Collaborate with social media team during marketing campaign launches
K

DTC Marketing Manager

Krobar Craft DistilleryContract EmployeeAug 2024 - Dec 2024 • 5 mosDirect to Consumer Marketing Manager. Oversee all club member integrations, events, and communication channels at distillery. Create a memorable, enticing experience for members and general guests both in-person and on social media. Responsibilities: - Launch and manage marketing campaigns across platforms - Craft email marketing campaigns and manage member email communication - Fulfill online orders and orchestrate club member quarterly shipments - Plan, script, capture, and post social media content - Track KPIs for sales, social media, club memberships, and campaign metrics.
H

Marketing Coordinator

Headstrong FitDec 2022 - Dec 2024 • 2 yrs 1 moHead creative marketing efforts to build out Headstrong brand and increase connection within local community. This role required me to dive head-first into a leadership position in creative directing. I learned decisiveness, the value of collaboration, and how to trust my creative instinct. - Create, manage, and execute email marketing campaigns - Manage multimedia projects for merchandise, events, branding, and ad campaigns - Develop marketing plans to increase lead generation and customer retention - Assist in social media marketing campaigns, content creation, and strategyHead creative marketing efforts to build out Headstrong brand and increase connection within local community. - Create, manage, and execute email marketing campaigns - Manage multimedia projects for merchandise, events, branding, and ad campaigns - Develop marketing plans to increase lead generation and customer retention - Assist in social media marketing campaigns, content creation, and strategy
C

Ranch Hand

Circle 7 RanchPart-time EmployeeAug 2022 - Mar 2023 • 8 mosWorked as a ranch hand during college on a small-scale local ranch of about 100 head of cattle. Gain life-long skills related to hard work, grit, and how to make decisions in stressful situations. This was an invaluable experience that although unrelated to social media and marketing, shaped my work ethic and brought out some of my strongest qualities.
G

Student Brand Ambassador

Guayakí Yerba MateSep 2019 - Jan 2023 • 3 yrs 5 mosOrganically market Guayaki product via social media, photography, and social experiences. Represent Guayaki brand accurately, effectively and creatively. Generate ideas to market Guayaki's product to new audiences and promote brand values.
H

Operations Manager | Creative Director

Headstrong FitFull-time EmployeeAs Manager of Operations at Headstrong Fit, I oversee daily operations to deliver exceptional member experiences and foster a vibrant, inclusive community. Operations: - Streamline communication and project delegation across teams to boost operational efficiency - Recruit, train, and manage front desk staff - Direct all components related to member experience and communications - Oversee supply management and equipment repair - Manage tenant office relationships for those renting in the building Marketing/Creative: - Ideate and execute engaging marketing campaigns to boost brand exposure, increase lead generation, and convert to sales - Play direct role in physical design and organization of facility to improve member experience - Craft paid and organic ad campaigns to promote special offers or internal member participation in challenges, member exclusives, and more - Graphic design for brick and mortar print media advertising - Collaborate with social media team during marketing campaign launches

Education

C

California Polytechnic State University-San Luis Obispo

Bachelor of Science in Business Administration, Marketing/Marketing Management2019 - 2023
S

Soquel High School

High School Diploma, High School/Secondary Diplomas and Certificates2015 - 2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.