Rayssa Lima

UX Designer • Product Designer • UI Designer • New York, NY, US

Figma

UI/UX Design

User Flows

Heuristic Evaluation

Design Thinking

User-Centered Design

Usability Testing

User Research

Journey Mapping

Available for hire fromNegotiable

Contracts

Full-Time Roles

U/UI Designer | Product Designer Crafting digital experiences: bridging user needs and business goals with empathy.

I have been working as a designer since 2017, with extensive experience across various industries. Currently at Boost, I lead the creation of white-label product solutions, design systems, and foster a user-centered design culture. Previously, I enhanced user experiences for over 250,000 users at Grupo CVLB and translated user research into actionable insights. Design without a purpose is not design.

Projects

Coupon rescue improvement flow

The coupon discount rescue process faced significant user resistance due to the challenging user experience, featuring interactions that were hard to comprehend and increasing the task's complexity. Rescuing the coupon discount became intricate and taxing, leading to a frustrating user experience. So, The solution founded was to work on user pain points and put them in the center of the way of use and improve the flow based on the user informations we had.See More

Work History

UX/UI Designer

BoostAt Boost I'm in charge of: - Create a white label products solutions that fits clients needs; - Designing and implementing a cohesive Design System for the white label product, which increased efficiency and consistency across the platform; - Working collaboratively with the front-end engineering team to solve complex design and user experience problems. - Creating a user-centered design culture within the team, which led to improved collaboration and better outcomes for the clients; - Build a great communication with Front-end team.

UX/UI Designer

Grupo CVLBDesigner in a retail company allocated on the financial services platform: Responsible for cashback program for over more than 250.000 users Make experiences more fluids and user friendly Being based on user feelings and goals, Reducing the barriers and frictions between user and product providing a product which can be easy to use; Aligne products with stakeholders goals. Working with Prototyping | Design Systems | Handoff | Data analysis (hotjar, google analytics)

User Experience Designer

Squadra DigitalAug 2022 - Nov 2022 • 4 mosDuring the time at Squadra I was in charge of: - Building friendly users interfaces accordingly to what our clients needs; - Translate Users Research, Interviews, surveys into data to gather insights into user behavior and preferences; - Use the insights to make flows, information architeture schemas and wireframes; - High fidelity wireframes an deliveryble to development team. - Comunicate design concepts to clients and stakeholders using wireframes, mockups, prototypes.

UX/UI Designer

Dilis Game StudioJun 2021 - Sep 2021 • 4 mosAs a UX/UI Designer at Dilis Game Studio, likely contributions include designing user interfaces for games, improving user experience, and collaborating with the development team to ensure seamless integration of design elements.

UI & Graphic designer

Mais PropagandaMar 2020 - May 2021 • 1 yr 3 mosDireção de artes para variados segmentos de mercado, mídias online e offline.

Education

CESREI

Pós-graduação, Rádio, Televisão e Comunicação Digital2017 - 2018

Universidade Federal de Campina Grande

Bacharelado, Design2009 - 2017

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