Regan Poarch

Creative & Brand Strategist • Brand Designer • Social Media Marketing Specialist • Bloomington, IN, US

Branding

Design

Creative Direction

Available for hire fromNegotiable

Contracts

Opera Singer | Founder & Creative Director at Good Eye Aesthetics | Branding & Marketing Expert

A multi-talented individual with a strong foundation in voice and opera, complemented by significant experience in branding, marketing, and creative direction. founder of Good Eye Aesthetics, specializing in helping artists and brands establish their identities through innovative design and strategic consulting. With a unique blend of artistic and business acumen, offers services in branding, web design, and social media management. Experienced in leading marketing initiatives at The Mill, contributing to its growth as an entrepreneurial hub.

Projects

Brigadoon Home & Lifestyle | Branding, Design, + Creative Strategy

Led the creative development for Brigadoon, a luxury home and lifestyle brand. Designed the logo, selected a refined color palette, and built a cohesive visual identity that brought the brand’s story to life. Focused on making every element—from tone to typography—feel beautiful, intentional, and aligned. Crafted messaging, moodboards, and digital assets to support a seamless and elevated brand experience.See More

Drew Comer, Bass | Full Branding & Website

I designed and built a custom portfolio website for opera singer Drew Comer, focusing on clarity, professionalism, and artistic depth. The goal was to create a digital home that reflects the grounded, resonant quality of his voice and the strength of his presence on stage. From typography to layout, every element was selected to support, not distract from his artistry. The final site features clean navigation, high-impact visuals, performance media, and audition-ready materials, ensuring that industry professionals can quickly find what they need. I also infused subtle brand cues throughout—deep greens drawn from his eye color, elegant typefaces, and a steady, centered layout that echoes the tone of his voice. This project included: – Full site wireframing and design (Wix platform) – Implementation of updated brand identity – Copy editing and layout strategy – Mobile responsiveness and SEO basicsSee More

Work History

Founder + Creative Director

Good Eye AestheticsI founded Good Eye Aesthetics to help artists, small businesses, and purpose-driven brands craft beautiful and strategic identities across branding, web design, social media, and creative consulting. As a designer and opera singer, I bring a unique eye for storytelling and artistry to every project—from full-scale brand launches to curated one-off visuals. Good Eye is about making things beautiful and functional, rooted in personalized attention, bold aesthetics, and results-driven strategy. Services include Branding & Visual Identity, Web Design, Creative Consulting & Strategy, and Social Media Management & Content Creation.

Marketing Coordinator

The MillFull-time EmployeeMay 2024 - May 2025 • 1 yr 1 moAt The Mill, I led marketing strategy and brand development for one of Indiana’s fastest-growing entrepreneurial hubs. My responsibilities included running marketing operations such as digital campaigns, content strategy, brand management, and community engagement initiatives. I was also involved in redesigning The Mill’s website and providing creative direction across communications.

Project Manager

Indiana University BloomingtonPart-time EmployeeJun 2023 - Apr 2024 • 11 mosPlanned, presented, and project managed outreach initiatives. Oversaw curation of resource materials for tour guides and produced infographics and illustrations for projects. Coordinated email correspondence and ensured branding cohesion for materials.

Graduate Assistant

Indiana University BloomingtonContract EmployeeAug 2021 - May 2023 • 1 yr 10 mosCurated weekly schedules for tour guides, managed payroll processing, built reports, and designed presentations. Contributed to recruitment efforts and mentored paraprofessionals. Assisted with hiring and onboarding processes.

Sales Lead

ANN INC (Ann Taylor | LOFT | Lou & Grey)May 2021 - Aug 2021 • 4 mos

Sales Associate

ANN INC (Ann Taylor | LOFT | Lou & Grey)May 2018 - Apr 2021 • 3 yrs

Education

Indiana University Bloomington

Performer Diploma, Voice and Opera2023 - 2024

Indiana University Bloomington

Master of Music, Voice and Opera2021 - 2023

Indiana University Bloomington

Bachelor of Science with an Outside Field, Voice & International Studies2017 - 2021

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