Top talent is on Pangea

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Rick Okazaki

Growth Marketing Manager • Social Media Marketing Specialist • Content Marketing Manager • Denver, CO, US
HubSpot
Social Media Marketing
Search Engine Marketing
Growth Marketing
Available for hire fromNegotiable
Contracts
Results-oriented growth marketer with early-stage startup experience, adept in driving strategy and hands-on execution.
From slashing SEM costs and doubling LinkedIn engagement to building full-funnel email nurture sequences, I bring a blend of strategic vision and hands-on execution. Having served as the sole marketer at an early-stage startup, I've managed the entire marketing function, wearing multiple hats across Growth & Performance, Product, Content, and Demand Generation. I thrive in a dynamic work environment where communication is not only valued, but encouraged, across functions & leadership teams. Currently, I offer freelance marketing services, leveraging my expertise to provide strategic marketing solutions to a diverse set of clients.

Work History

Freelance Marketing

Apr 2024 - Present • 6 mosFreelance marketing professional providing strategic marketing services to various clients.
A

Senior Growth Marketing Manager

AvatourSep 2022 - Apr 2024 • 1 yr 8 mosEstablished and executed an evolving growth marketing strategy for an early stage B2B startup Product Marketing ● Defined the value proposition and continually refined product positioning and messaging by conducting extensive market research, competitor analysis, and customer interviews ● Partnered with Product and Customer Success teams to deliver guides, tutorials, and other resources to help customers use the product effectively Growth Marketing ● Optimized SEM and Paid LinkedIn campaigns with data-driven insights to reduce cost per opportunity by 50% between 2022-2024 ● Boosted quarterly organic LinkedIn impressions by 50%, company page views by 33% and 2x’ed average interaction rate between 2022-2024 ● Established automated, full-funnel email nurture sequences with messaging targeted at each stage in the buyer’s journey ● Collected and analyzed data from lead acquisition, deal conversion, content engagement, and product usage to support the CEO & Executive team to develop and refine the go-to-market strategy Content Marketing ● Collaborated with cross-functional teams to craft compelling marketing materials, including blog articles, guides, case studies, and white papers. ● Strategically recycled long-form content
A

Growth Marketer

AvatourJan 2022 - Sep 2022 • 9 mosContributed to the growth marketing efforts by optimizing lead acquisition and supporting the development of marketing strategies.
A

Junior Growth Marketer

AvatourJun 2021 - Jan 2022 • 8 mosAssisted in various growth marketing activities, including market research, content creation, and campaign execution.
B

Marketing & Project Coordinator

Besides SportsNov 2019 - Apr 2020 • 6 mos● Established the newly founded company’s marketing strategy, focusing on content and local field marketing ● Conducted extensive market and competitor research to define ICPs, messaging, and positioning of the facility and its services ● Launched partnerships with local international schools to increase brand visibility and accessibility of baseball & softball in Thailand

Education

D

DePauw University

Bachelor of Arts - BA, Communication and Media Studies2013 - 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Results-oriented growth marketer with early-stage startup experience, adept in driving strategy and hands-on execution.
From slashing SEM costs and doubling LinkedIn engagement to building full-funnel email nurture sequences, I bring a blend of strategic vision and hands-on execution. Having served as the sole marketer at an early-stage startup, I've managed the entire marketing function, wearing multiple hats across Growth & Performance, Product, Content, and Demand Generation. I thrive in a dynamic work environment where communication is not only valued, but encouraged, across functions & leadership teams. Currently, I offer freelance marketing services, leveraging my expertise to provide strategic marketing solutions to a diverse set of clients.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Rick's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Rick Okazaki

Growth Marketing Manager • Social Media Marketing Specialist • Content Marketing Manager • Denver, CO, US
HubSpot
Social Media Marketing
Search Engine Marketing
Growth Marketing
Available for hire fromNegotiable
Contracts

Work History

Freelance Marketing

Apr 2024 - Present • 6 mosFreelance marketing professional providing strategic marketing services to various clients.
A

Senior Growth Marketing Manager

AvatourSep 2022 - Apr 2024 • 1 yr 8 mosEstablished and executed an evolving growth marketing strategy for an early stage B2B startup Product Marketing ● Defined the value proposition and continually refined product positioning and messaging by conducting extensive market research, competitor analysis, and customer interviews ● Partnered with Product and Customer Success teams to deliver guides, tutorials, and other resources to help customers use the product effectively Growth Marketing ● Optimized SEM and Paid LinkedIn campaigns with data-driven insights to reduce cost per opportunity by 50% between 2022-2024 ● Boosted quarterly organic LinkedIn impressions by 50%, company page views by 33% and 2x’ed average interaction rate between 2022-2024 ● Established automated, full-funnel email nurture sequences with messaging targeted at each stage in the buyer’s journey ● Collected and analyzed data from lead acquisition, deal conversion, content engagement, and product usage to support the CEO & Executive team to develop and refine the go-to-market strategy Content Marketing ● Collaborated with cross-functional teams to craft compelling marketing materials, including blog articles, guides, case studies, and white papers. ● Strategically recycled long-form content
A

Growth Marketer

AvatourJan 2022 - Sep 2022 • 9 mosContributed to the growth marketing efforts by optimizing lead acquisition and supporting the development of marketing strategies.
A

Junior Growth Marketer

AvatourJun 2021 - Jan 2022 • 8 mosAssisted in various growth marketing activities, including market research, content creation, and campaign execution.
B

Marketing & Project Coordinator

Besides SportsNov 2019 - Apr 2020 • 6 mos● Established the newly founded company’s marketing strategy, focusing on content and local field marketing ● Conducted extensive market and competitor research to define ICPs, messaging, and positioning of the facility and its services ● Launched partnerships with local international schools to increase brand visibility and accessibility of baseball & softball in Thailand

Education

D

DePauw University

Bachelor of Arts - BA, Communication and Media Studies2013 - 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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