Ricky-Ann Smith

Social Media Marketing Specialist • New York, NY, US

Google Drive

Google Docs

Personal Assistant

Fashion Photography

Personable

Content Writing

Influencer Outreach

Video Editing

Photography

Google Sheets

G-Suite

Brand Ambassador

Content Development

Google Slides

Presentation Design

Content Creation

Marketing

Reels

Digital Marketing

Instagram Reels

Instagram

TikTok

TikTok Management

Slide Decks

Graphic Design

Canva

Available for hire fromNegotiable

Contracts

Business and Technology of Fashion Student at the New York City College of Technology

I am a fashion student at the New York City College of Technology entering my junior year. My enthusiasm for social media and its impact on fashion led me to freelance as a Social Media Assistant, where I curated compelling content across platforms like TikTok, Instagram, and emerging channels. Leveraging my expertise in scheduling strategic content, I significantly boosted client engagement and account growth. I thrive in retail environments, having honed my skills as a Sales Associate at Shop Repurpose and TJ Maxx. At Shop Repurpose, I fostered robust customer relationships both in-store and online, ensuring an exceptional shopping experience and a well-maintained sales floor. Similarly, at TJ Maxx, I effectively managed stockroom organization, maintaining a seamless inventory flow and engaging customers with personalized service. I have also completed certifications in programs like INSIDE LVMH and the MHFA X PVH Mentorship Program, augmenting my skills in digital marketing and retail management. I am driven by a love for fashion and a desire to combine retail experience with innovative social media strategies to carve my niche in the industry. Eager for new opportunities and collaborations that allow me to blend creativity with retail insights and social media to make a lasting impact.

Projects

UGC Portfolio

UGC Portfolio detailing photo and video content for top beauty and skincare brands such as Bubble Skincare, The Inkey List, DedCool, Beauty By Earth, and more.See More

Work History

Social Media Manager

FreelanceFeb 2023 - Present • 1 yr 8 mos- Schedule and post TikTok & Instagram content, curate videos, draft captions, and employ hashtags to optimize engagement across all seven days of the week. - Create and organize data collection from TikTok, Instagram, and newer platforms like Lemon8 to identify influencers based on specific hashtags, documenting key details in Google Sheets. - Facilitate significant growth for a client's TikTok account from 0 to 100 followers within a two-month period through strategic scheduling and engaging content editing. - Utilize expertise in Google Sheets, data entry, and social media platforms (TikTok, Instagram, Lemon8) to efficiently organize and manage influencer data, contributing to informed marketing strategies.

Clothing Seller

PoshmarkSep 2021 - Present • 3 yrs 1 moAs a Clothing Seller on Poshmark, responsibilities likely included listing items for sale, managing inventory, communicating with buyers, and handling shipping logistics.

Intern

Whole & SeenJun 2024 - Jul 2024 • 2 mos- Scheduled appointments, handled incoming and outgoing communications, ensuring timely responses and maintaining confidentiality. - Utilized Canva and graphic design skills to create visually compelling assets for promotional campaigns.

HEOP (Higher Education Opportunity Program) Student Ambassador

Pratt InstituteJan 2024 - Apr 2024 • 4 mos- Assisted with the admissions process and worked with prospective HEOP applicants. - Sent emails and texts reminding students to apply to HEOP at Pratt. - Conducted interviews with prospective students, answering questions about the college, student life, and how HEOP at Pratt would support them financially, academically, and emotionally. - Assisted with administrative tasks within the HEOP program, including organizing supplies for current cohorts and keeping track of artwork for student exhibitions.

Sales Associate

Shop RepurposeJul 2023 - Nov 2023 • 5 mosAs a Sales Associate at Shop Repurpose, responsibilities likely included assisting customers, managing sales transactions, maintaining store cleanliness, and restocking inventory.

Education

City Tech, CUNY

Bachelor's degree, Business & Technology of Fashion2024

Pratt Institute

Fashion/Apparel Design, Fashion/Apparel Design2022 - 2024

Misa Hylton Fashion Academy X PVH Corp All-Star Mentorship Program

Certificate, Fashion Marketing2023 - 2024

Parsons School of Design - The New School

Parsons School of Design Pre-college Academy Certificate & Parsons Scholars Program Certificate, Fashion/Apparel Design2020 - 2022

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