Riley Mallett

Social Media Marketing Specialist • Brand Designer • Graphic Designer • Jersey City, NJ, US

Branding

Content Creation

Available for hire fromNegotiable

Personable Social Media Manager with a creative eye for content creation, audience engagement, and campaign development. With a creative and technical approach, I work to cultivate meaningful campaigns as well as brand development and identity. Skilled at using relationship building to develop positive staff, client, and management connections.

Projects

Coco Branding

The Coco brand identity is a reimagining of a typical coffee shop and bakery aesthetic. The logo is simple yet fun, and the pop of blue among the neutral shades provides a contrast that adds a burst of energy, to reflect our brand. This branding matches modern trends yet differentiates from typical aesthetics to capture the attention of the youth.See More

The Green Room Branding

Branding for a bar/cocktail lounge. With this branding, I wanted to encapsulate a cool yet funky vibe for a new up-and-coming lounge. I created a logo, mood board, color palette, social media advertisements, posters, and a mock menu that all captured the essence of the lounge.See More

Work History

Digital Marketing & Social Media Manager

D1 Training-Bergen CountyPart-time Employee-Design promotional materials using graphic design software applications. -Film and edit content for various platforms such as Facebook, Instagram, and YouTube. -Manage the daily operations of all assigned social media accounts. -Create social media strategies to increase sales and brand awareness across multiple platforms. -Generate reports summarizing key performance indicators such as audience growth rate, volume, and reach. -Develop and implement successful social media campaigns to support company objectives. -Prepare monthly calendar to manage online content across multiple platforms.

Social Media Manager

TriCounty Sports ClubsPart-time Employee-Created team logo for uniforms and merchandise -Capture content on-site at practices and tournaments -Design & maintain team website -Design various Instagram assets and promotional materials using graphic design software applications. -Manage tryout and registration information through the website

Education

SUNY Oswego

Bachelor's Degree, Health SciencesAug 2016 - May 2020

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