Top Talent like Rishita are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Rishita Mehta

Data Analyst
Available for hire fromNegotiable
Contracts
Marketing Analytics Expert | Data-Driven Strategist
With a Master of Science in Marketing Analytics from The University of Texas at Dallas and a PGDM in Marketing Management from Xavier Institute of Management and Entrepreneurship, I bring a robust educational background and practical experience in marketing analytics. My professional journey includes roles such as Teaching Assistant and Graduate Student at The University of Texas at Dallas, where I gained hands-on experience in data analytics, consumer behavior, and digital marketing tools. As a Marketing Analytics Intern at Commerce Bank, I designed a PR sentiment measurement model and a real-time social sentiment tracking system. My tenure as Assistant Vice President at 5paisa involved developing a personalized product recommendation engine and overseeing the entire marketing analytics project lifecycle. At Bajaj Finserv, I led marketing analytics for app-based e-commerce, creating a 360-degree customer view on Tableau and automating real-time marketing triggers.

Work History

T

Teaching Assistant

The University of Texas at DallasAug 2023 - Dec 2023 • 5 mosAssisted professors with course material preparation, grading, and student support.
T

Graduate Student

The University of Texas at DallasAug 2022 - Dec 2023 • 1 yr 5 mosSubjects taken: Fall'22 * Statistics and data analytics * Marketing Management * Spreadsheet Modeling (MS Excel) * E-commerce Strategy (Training on WordPress, Shopify and Hubspot) Spring'23 * Database Foundation (Training on SQL) * Capstone Marketing decision-making (Decision-making on Product, Price, Place, and Promotion strategy) * Consumer Behaviour * Web Analytics (Tools used- Adobe Analytics and Google Analytics) Fall'23 * Customer insights and Analytics (Tools used- SAS, Tableau) * Market Research (Sampling technique, Questionnaire designing, and Response analysis) * Interactive and Digital Marketing (SEO, SEM, PPC, Mobile Marketing and Direct Email Marketing)
C

Marketing Analytics Intern

Commerce BankJun 2023 - Aug 2023 • 3 mosDesigned a PR sentiment measurement model, leveraging the Net Promoter Score framework. Helped in PR article and overall brand reputation assessment. Engineered a real-time social sentiment tracking system, identifying and addressing critical concerns and strategically managing interactions with frustrated customers.
5

Assistant Vice President

5paisaFeb 2022 - Jul 2022 • 6 mosDeveloped Offer prioritization model, curating data from multiple sources by leveraging purchase behavior and clickstream data. Elevated monthly active users of the App by developing a personalised product recommendation engine and tracking the key metrics to measure the effectiveness of the campaigns to make improvements. Responsible for overseeing the entire marketing analytics project lifecycle, from ideation and concept development to execution and optimisation, through effective collaboration with multiple stakeholders.
B

Senior Cluster Manager

Bajaj FinservAug 2021 - Dec 2021 • 5 mosHeaded the marketing analytics for App-based e-commerce for consumer durable products. Extracted, cleaned and analysed large datasets, providing actionable insights to marketing managers. Developed a comprehensive 360-degree customer view on Tableau, providing a holistic perspective of the customer journey across marketing touchpoints. Automated real-time SMS, Email, and push notification triggers.

Education

T

The University of Texas at Dallas

Master of Science - MS, Marketing Analytics2022 - 2023
X

Xavier Institute Of Management and Entrepreneurship

PGDM, Marketing/Marketing Management, General2015 - 2017
D

Dr Zakir Hussain Institute Patna

BBA, Advertising and brand management2011 - 2014

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing Analytics Expert | Data-Driven Strategist
With a Master of Science in Marketing Analytics from The University of Texas at Dallas and a PGDM in Marketing Management from Xavier Institute of Management and Entrepreneurship, I bring a robust educational background and practical experience in marketing analytics. My professional journey includes roles such as Teaching Assistant and Graduate Student at The University of Texas at Dallas, where I gained hands-on experience in data analytics, consumer behavior, and digital marketing tools. As a Marketing Analytics Intern at Commerce Bank, I designed a PR sentiment measurement model and a real-time social sentiment tracking system. My tenure as Assistant Vice President at 5paisa involved developing a personalized product recommendation engine and overseeing the entire marketing analytics project lifecycle. At Bajaj Finserv, I led marketing analytics for app-based e-commerce, creating a 360-degree customer view on Tableau and automating real-time marketing triggers.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Rishita are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Rishita Mehta

Data Analyst
Available for hire fromNegotiable
Contracts

Work History

T

Teaching Assistant

The University of Texas at DallasAug 2023 - Dec 2023 • 5 mosAssisted professors with course material preparation, grading, and student support.
T

Graduate Student

The University of Texas at DallasAug 2022 - Dec 2023 • 1 yr 5 mosSubjects taken: Fall'22 * Statistics and data analytics * Marketing Management * Spreadsheet Modeling (MS Excel) * E-commerce Strategy (Training on WordPress, Shopify and Hubspot) Spring'23 * Database Foundation (Training on SQL) * Capstone Marketing decision-making (Decision-making on Product, Price, Place, and Promotion strategy) * Consumer Behaviour * Web Analytics (Tools used- Adobe Analytics and Google Analytics) Fall'23 * Customer insights and Analytics (Tools used- SAS, Tableau) * Market Research (Sampling technique, Questionnaire designing, and Response analysis) * Interactive and Digital Marketing (SEO, SEM, PPC, Mobile Marketing and Direct Email Marketing)
C

Marketing Analytics Intern

Commerce BankJun 2023 - Aug 2023 • 3 mosDesigned a PR sentiment measurement model, leveraging the Net Promoter Score framework. Helped in PR article and overall brand reputation assessment. Engineered a real-time social sentiment tracking system, identifying and addressing critical concerns and strategically managing interactions with frustrated customers.
5

Assistant Vice President

5paisaFeb 2022 - Jul 2022 • 6 mosDeveloped Offer prioritization model, curating data from multiple sources by leveraging purchase behavior and clickstream data. Elevated monthly active users of the App by developing a personalised product recommendation engine and tracking the key metrics to measure the effectiveness of the campaigns to make improvements. Responsible for overseeing the entire marketing analytics project lifecycle, from ideation and concept development to execution and optimisation, through effective collaboration with multiple stakeholders.
B

Senior Cluster Manager

Bajaj FinservAug 2021 - Dec 2021 • 5 mosHeaded the marketing analytics for App-based e-commerce for consumer durable products. Extracted, cleaned and analysed large datasets, providing actionable insights to marketing managers. Developed a comprehensive 360-degree customer view on Tableau, providing a holistic perspective of the customer journey across marketing touchpoints. Automated real-time SMS, Email, and push notification triggers.

Education

T

The University of Texas at Dallas

Master of Science - MS, Marketing Analytics2022 - 2023
X

Xavier Institute Of Management and Entrepreneurship

PGDM, Marketing/Marketing Management, General2015 - 2017
D

Dr Zakir Hussain Institute Patna

BBA, Advertising and brand management2011 - 2014

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.