
Robbie Wade
Head of Performance | Growing DTC Brands
I am a performance marketing specialist with 8 years of experience in global e-commerce and paid media, helping brands scale through smart, data-driven strategies. Currently, I lead performance at a growth agency and venture fund, working closely with DTC brands to optimise their paid media, creative testing, and overall digital marketing.
Before this, I spent six years in agency, where I helped grow the agency from a startup into a well-established e-commerce and paid media consultancy. Over the years, I’ve worked across multiple verticals, but my core experience is in fashion DTC for brands like Stella McCartney,Heliot Emil, Stussy,and A.P.C.
I take a full-funnel approach, combining creative testing, data analysis, and performance marketing to scale brands efficiently. My style is hands-on,I like to get deep into the numbers, test new creative angles, and find the right balance between brand-building and conversion-driving strategies.
Similar Pangeans
Willis Chan
VP of Performance Marketing with 16 Years of Experience in Paid Media, SEO, and Full Stack Brand Performance StrategyAnkit Arora
Performance Marketing & Growth Expert | App & Paid Media Specialist | Data-Driven User Acquisition Manager | 6+ Yrs ROI Focus | 100+ Global BrandsTayo Sadique
Performance Marketing Expert | Growth StrategistSarah Guan
Performance Marketing Manager specializing in e-commerce and high AOV products with a long consideration cycle.Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Book a Call

Head of Performance | Growing DTC Brands
I am a performance marketing specialist with 8 years of experience in global e-commerce and paid media, helping brands scale through smart, data-driven strategies. Currently, I lead performance at a growth agency and venture fund, working closely with DTC brands to optimise their paid media, creative testing, and overall digital marketing.
Before this, I spent six years in agency, where I helped grow the agency from a startup into a well-established e-commerce and paid media consultancy. Over the years, I’ve worked across multiple verticals, but my core experience is in fashion DTC for brands like Stella McCartney,Heliot Emil, Stussy,and A.P.C.
I take a full-funnel approach, combining creative testing, data analysis, and performance marketing to scale brands efficiently. My style is hands-on,I like to get deep into the numbers, test new creative angles, and find the right balance between brand-building and conversion-driving strategies.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Book a Call
Similar Pangeans
Willis Chan
VP of Performance Marketing with 16 Years of Experience in Paid Media, SEO, and Full Stack Brand Performance StrategyAnkit Arora
Performance Marketing & Growth Expert | App & Paid Media Specialist | Data-Driven User Acquisition Manager | 6+ Yrs ROI Focus | 100+ Global BrandsTayo Sadique
Performance Marketing Expert | Growth StrategistSarah Guan
Performance Marketing Manager specializing in e-commerce and high AOV products with a long consideration cycle.Robbie Wade
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.