Sally Nairi

Content Marketing Manager

Growth Marketing Manager

Project Manager

Nairobi, Nairobi County, KE

Digital Marketing

Google Analyics

Content Development

Account Management

Available for hire fromNegotiable

Full-Time Roles

Contracts

Boost your business growth with me,a strategic Marketing Manager with a proven track record of success in developing and executing effective campaigns

As a seasoned Digital Marketing Manager with 5+ years of experience, I specialize in crafting and executing strategic initiatives for business growth. Leading teams, managing budgets, and orchestrating impactful campaigns, my expertise spans marketing strategy, market research, brand, and project management. With certifications in digital marketing and UX design, I contribute to client success by addressing complex challenges and ensuring the smooth execution of advertising and content strategies. Eager to connect with like-minded professionals, I am open to exploring fresh opportunities aligned with my passion for driving success through strategic marketing initiatives. Let's connect and discuss achieving remarkable milestones together.

Projects

Azeelo Digital International

As a Web Content Writer at Azeelo Digital International, I created web and digital media content targeting specified audiences. I applied my strong writing, editing, and proofreading abilities to each assignment to produce the best possible content. I followed style guidelines and writing project parameters to ensure that the deliverables were on-target. I delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines. I edited and proofread content to verify proper grammar, quality, and consistency with AP style. I worked with Azeelo Digital International remotely for 1 month on a contract basis.See More

Work History

Head of Digital Marketing

HotelOnlineAs the Head of Digital Marketing at HotelOnline, I have been responsible for managing and auditing the social media platforms of our clients, providing expertise and market research, and executing online and digital marketing strategies. In my role, I have identified value propositions and key messages for all of the company's marketing campaigns, while preserving brand integrity by monitoring the consistency and quality of marketing content. I have also been in charge of the day-to-day management of paid and organic search engine marketing campaigns, website content creation and maintenance, and editing and publishing of all online content regularly. In addition to executing marketing strategies, I also work closely with the marketing team to ensure that messaging and content across all platforms are transparent and on-brand. I also oversee departmental operations and steer quarterly growth through assessment of past performance and data-driven marketing predictions. As a mentor to junior team members, I have been able to guide them in leadership, content creation, and digital marketing. I have been working with HotelOnline for over 1 year and LinkedIn has been instrumental in helping me land this job.

Digital Marketing Manager

Nadia Salon & SpaSep 2019 - Jun 2020 • 10 mosMy main focus was on increasing customer engagement through the creation of relatable and engaging content. I developed and executed a social media and digital marketing strategy that resulted in increased brand exposure and audience engagement. My responsibilities also included developing innovative digital content and unique campaigns to boost brand exposure. I directed and managed social media and digital marketing initiatives to achieve goals related to brand building, guest retention and revenue-focused activities. I also closely monitored and analyzed the performance of social media and online marketing initiatives, updated new content for products and services and provided clients with detailed results of campaign performance. Additionally, I managed social media accounts to generate interest in new and upcoming product and service releases. I also formulated targeted strategies and project plans to align with the company's vision and goals and enhance business value.

Web Content Writer

Azeelo Digital InternationalMay 2020 - May 2020 • 1 moAs a Web Content Writer at Azeelo Digital International, I created web and digital media content targeting specified audiences. I applied my strong writing, editing, and proofreading abilities to each assignment to produce the best possible content. I followed style guidelines and writing project parameters to ensure that the deliverables were on-target. I delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines. I edited and proofread content to verify proper grammar, quality, and consistency with AP style. I worked with Azeelo Digital International remotely for 1 month on a contract basis.

Social Media Manager

A2Z Media - MENAMar 2018 - Jul 2019 • 1 yr 5 mosI was responsible for managing key accounts such as Mercedes Benz, Nissan Qatar, Ghraoui Chocolate, Mitsubishi Qatar, Iris Doha, and Morris Garage Qatar. My primary role was to create and curate engaging content for our client's social media accounts, which helped in building a solid online presence. I have experience in product management in a B2B SaaS environment. I developed and executed social media campaigns that increased brand awareness and drove traffic to the website. I was responsible for customer journey mapping and digital strategy formation for the brands' ongoing digital presence and community management. I also managed the account planning, budgeting, creation, monitoring, optimization, and reporting of digital marketing campaigns. I created reports on metrics and found ways to improve them through testing and new initiatives. I provided customer service support through social media, responding to questions and concerns in a timely and professional manner. I mapped out a social strategy and then drove that strategy, providing results through testing. I collaborated with other marketing team members to ensure a cohesive social media strategy.

Education

Courser

Google UX Design Certificate, DesignJan 2022 - Present

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Boost your business growth with me,a strategic Marketing Manager with a proven track record of success in developing and executing effective campaigns