Samantha G.

Social Media Marketing Specialist • Growth Marketing Manager • Massapequa, NY, US

Brand Strategy

Digital Marketing

Illustrator

Strategy & Business Development

Reels

Instagram

Instagram Reels

Content Creation

Content Strategy

Creative Marketing

Marketing

Marketing Strategy

Available for hire fromNegotiable

Marketing/Business Consultant, & Content Creator passionate about helping brands thrive✨

A young professional with a demonstrated history of working in the entertainment and event industry. Skilled in all things communications, with a specialty in marketing, social media, and event management. Received a Bachelor's degree focused in Communication, Journalism, and Related Programs from Lehigh University.

Projects

Dolce & Gelato Instagram

Portfolio

Work History

University Productions

Marketing DirectorMay 2020 - Jan 2022 • 1 yr 9 mos• Design marketing material to distribute campus-wide to promote events. • Work with other committee directors to come up with a marketing strategy. • Contact talent management and discuss marketing needs. • Run all University Productions' social media accounts. • Creation and maintenance of a website showcasing all past and future events.

Jennifer Evans Events

Social Media InternSep 2020 - Jan 2021 • 5 mos• Ran all social media accounts and pitched ways for improvement. • Created a new logo and website while discussing a rebranding for the business. • Increased "accounts reached" on Instagram by 500% and "content interactions" by 35,000%. • Aided in content creation and execution of giveaways, packages, etc. • Spearheaded the research into influencers and influencer marketing.

Director of Marketing

Dolce & Gelato Catering Inc. Jan 2020 - Present • 4 yrs 9 mos• Created and executed a new marketing campaign for the company on all social channels, increasing awareness by 706%. • Managed multiple marketing campaigns that penetrated targeted audiences. • Initiated and executed all brand strategies. • Led digital transformation in website development, all social marketing, Google ads, Facebook, and more. • Secured and negotiated multiple influencer partnerships on social media and at in person events. • Shot, edited and posted multiple viral Instagram reels and TikTok’s to increase brand awareness. • Increased Instagram followers by 825% and Tiktok by 5,239 followers. • Collaborated with graphic designers, photographers and production coordinators to create content.

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