Samantha Troy

PR and Communications Specialist • Email Marketing Specialist • Operations Manager • Edmond, OK, US

Verbal and Written Communication

MailChimp

Email Support

Email Marketing

Monday.com

Notion

TikTok

Facebook Ads

Facebook

Instagram Ads

Video Editing

Videography

Canva

Available for hire fromNegotiable

Contracts

Your Business Ally

As a versatile professional with a rich background spanning real estate, sales, and marketing. Obtaining a Bachelors Degree from the University of Central Oklahoma. My journey includes a pivotal role as a Marketing Representative at Sony Music Entertainment, where I refined my skills in crafting impactful content and promoting emerging artists. As a Social Media Marketing Specialist, I leverage this diverse expertise to create and execute innovative strategies, driving engagement and achieving tangible results. Let's connect and explore how my unique blend of experiences can elevate your brand in the ever-evolving landscape of social media and digital media marketing.

Work History

Executive Assistant

Belay SolutionsServed as a Virtual Assistant and HR professional at a startup, managing mid-market and enterprise HR client relationships, leading customer onboarding, resolving issues, and creating a comprehensive Customer Success playbook to support platform adoption and retention. Built foundational HR systems including an employee handbook and onboarding process, aligning internal operations for growth while serving as a cross-functional partner Provided high-level administrative support to multiple executives, managing complex calendars, coordinating meetings across time zones, and prioritizing competing demands. Coordinated international and domestic travel logistics, including flights, accommodations, and detailed itineraries; processed expense reports and maintained budget accuracy. Supported executive communications and built cross-functional relationships across departments to ensure alignment on strategic initiatives. Prepared executive-level presentations, reports, and documents with meticulous attention to detail; managed shared drives and filing systems for efficiency and continuity. Streamlined workflows using Monday.com and Google Workspace, improving task management, visibility, and collaboration across distributed teams. Maintained strict confidentiality in handling personnel data, legal documents, and high-impact organizational decisions. Managed podcast guest acquisitions by sourcing, vetting, and booking high-profile guests aligned with brand values and audience interests; coordinated all communications and scheduling logistics. Built and maintained a guest pipeline while streamlining outreach systems, increasing show visibility and listener engagement through strategic guest partnerships. Created and executed B2B email marketing campaigns and newsletters for small businesses, crafting persuasive sales copy to promote products, increase conversions, and build long-term client relationships.

Social Media Manager

Summit Marketer Solutions Increased video ad reach and engagement by 10% within 90 days, elevating audience interaction and reinforcing campaign effectiveness. Designed data-driven social media strategies customized to client brands, resulting in a 61% growth in audience reach and engagement over six months. Boosted campaign reach by 50% through precise ad targeting, achieving a 25% rise in engagement rates and significantly expanding client audience base. Produced impactful, high-quality content, including graphics, video, and copy, to resonate with target audiences and strengthen brand identity. Implemented holistic digital marketing strategies tailored to each client’s brand, driving growth across platforms through integrated social media, SEO, and paid advertising efforts. Created multi-channel content calendars to align with acquisition campaigns, managing organic and paid social, email outreach, and content repurposing for consistent brand engagement across social, affiliate, and email platforms. Led email marketing and SMS campaigns with database management and targeted messaging, enhancing open and engagement rates and driving acquisition goals in line with B2B and consumer-focused strategies. Skilled in affiliate partnership management, building and maintaining relationships with influencers and businesses to drive product sales. Experienced in recruiting affiliates, providing marketing assets, tracking performance, and optimizing strategies to ensure long-term growth and revenue. Collaborated with cross-functional teams and external partners (including PR, content creators, and developers) to deliver high-quality branded content across multiple platforms, optimizing landing pages and supporting SEO for enhanced site visibility and engagement.

Realtor

Shine Team RealtorsOct 2020 - Jan 2023 • 2 yrs 4 mosDeveloped and implemented targeted social media strategies that produced inbound leads, driving a 30% increase in client inquiries and engagement. Achieved $8 million in home sales within the first six months, increasing to $10 million the following year. Proficient in Salesforce for streamlining CRM, driving sales processes, and enhancing team collaboration. Skilled in clear and concise communication through email, chat, and video calls, ensuring accurate interpretation and active listening. Expert in time management and task organization using tools like Calendly, Monday.com, and Microsoft 365 for efficient workflow and team coordination.

Sales - Business Manager

Dillard'sOct 2018 - Oct 2020 • 2 yrs 1 moCollaborated with the ASM to drive growth in the Ladies Contemporary Department, participating in hiring and training initiatives. Coached associates to improve sales techniques, achieving a 15% increase in business profits through strategic management. Proficiently managed department budgets and controlled inventory, coordinating with corporate buyers to ensure optimal stock levels for current and upcoming quarters. Identify and evaluate potential business opportunities from incoming inquiries and market outreach. Track sales metrics and continuously strengthen existing customer relationships. Planned and executed corporate visual merchandising projects, ensuring adherence to brand standards and driving sales. Trained store associates on corporate merchandising standards, enhancing brand representation and customer experiences. Managed multiple projects simultaneously, meeting deadlines and budgetary requirements while collaborating with senior executives.

Education

University of Central Oklahoma

Bachelor's Degree, Applied Technology

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