Samia Saleem

UI/UX Design

Leadership

Available for hire fromNegotiable

Contracts

Senior Director, UX Design at Nike

With a Bachelor of Arts in Graphic Design from Loyola University New Orleans and a d.MBA, Samia Saleem has built a distinguished career in UX and design. Currently serving as the Senior Director of UX Design at Nike, she has successfully scaled the UX/Design organization and led the creation of the Nike Enterprise Design System. Prior to Nike, Samia was the Head of UX at Unity Technologies, where she managed global teams and enhanced the user experience across Unity's online ecosystem. She also founded aplural, a studio where she consulted for various agencies and startups. Her career includes a stint as Director of User Experience & Design at OneMove, where she focused on developing tools for the moving industry. Samia is known for her ability to integrate design thinking into technology, build world-class teams, and deliver impactful products.

Work History

Senior Director, UX Design

NikeStanding up a new Design function for the Nike Enterprise. Scaled UX/Design org (from 4 to 30 in a year). Led creation of Nike Enterprise Design System (hired team of Design System Engineers, Design System Designer, and Design Ops and launched in under 8 months). Bringing Design Thinking methodology and approach to Nike Global Technology to build products our users love. Giving Designers a voice at the table (Launching various training and material to show and teach the role Designers play in product and agile). Building a world-class team with exceptional talent and diverse backgrounds. Cross functional player with product and engineering partners. Shipped 20+ MVPs and releases (and counting).

Head of UX, Live & Digital

Unity TechnologiesMar 2020 - Oct 2020 • 8 mosFocusing on the user experience across Unity's online ecosystem including, but not limited to, unity.com, Unity Learn, and the Unity Asset Store. Primary responsibilities involved managing a global team of UX/UI Designers, collaborating across organizations to create a thoughtful UX that scales, and finding ways of experimenting with how they introduce products and plans as they evolve their e-commerce infrastructure.

Head of UX, Brand & Design

Unity TechnologiesJan 2017 - Mar 2020 • 3 yrs 3 mosIn charge of bringing brand consistency to the Unity's web presence by creating a design system for unity.com that scales for both mobile and desktop devices. Also led the creation of our internal CMS that empowers employees with the processes and tools to concept, write, design, and build web pages for Unity.

UX/UI Consultant

apluralJun 2004 - Jun 2020 • 16 yrs 1 moaplural is the studio of Samia Saleem where I work with various agencies, startups and clients.

Director of User Experience & Design

OneMoveMay 2015 - Oct 2016 • 1 yr 6 mosFormer TechStars founders focused on building tools for movers and moving companies.

Education

d.MBA

2021

Loyola University New Orleans

Bachelor of Arts, Graphic Design2000 - 2004

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