Top Talent like Akinlabi are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Akinlabi Obafunsho Samuel

Social Media Marketing Specialist
Growth Marketing Manager
Nigeria
Top Earner
Shopify
SMS Marketing
Digital Marketing
E-Commerce
Klaviyo
Social Media Marketing
Automation
Marketing
Zoho Campaigns
ActiveCampaign
Advertising
Email Marketing
Marketing Strategy
Available for hire fromNegotiable
Email Marketer || Website Design ||Social Media Expert with proven converting strategies
Hello, My name is Samuel. I am a digital marketing expert with broad range of expertise in Email Marketing, Website Design, Social Media Advertisement and management. I also have advanced metrics for Ecommerce Marketing and Converting Sales Funnel Setup. I have a proven track record in developing successful email marketing campaigns that achieve desired results. I am an expert in using email marketing software to create dynamic and personalized content that engages recipients and drives conversions, have experience in A/B testing and optimizing email campaigns for maximum performance. I am also experienced in using email marketing software such as MailChimp, Klaviyo, Activecampaign, Zoho, Hubspot, Gohighlevel, AWeber, and Constant Contact. I am a strategic thinker who can think outside the box to come up with creative solutions to problems. I am also a detail-oriented individual who takes great care in ensuring that all aspects of the campaign are executed flawlessly. I have a strong track record of success in the email marketing industry, and I am confident that I can deliver the same results for your company. Most importantly, I am passionate about email marketing and understand the importance of creating an engaging and relevant experience for recipients. I am always looking for new ways to improve my campaigns and am committed to staying up-to-date on the latest email marketing trends and best practices. I would be happy to discuss my qualifications further with you in an interview. Thank you for your time and consideration, and I look forward to hearing from you soon. Sincerely, Akinlabi Obafunsho Samuel

Projects

Email Marketing || Workflow || Customer Journey/ Sales Funnel

I'm a dedicated email marketer, with experience in organic list building, funnel setup, strategic automation. I have exceptional skills and records meeting company goals utilizing consistent and organized practices. With my work ethics and discipline, I'm skilled in working under pressure, adapting to new situations and challenges to best enhance the organizational goal. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Hardworking and a goal getter with strong organizational skills eager to secure entry-level management position in Marketing environment. Ready to help team achieve company goals. WORK EXPERIENCE: Strategic Email Marketing Expert - Created and monitored promotional approaches to increase sales and profit levels. - Conducted target market research to scope out industry competition and identify advantageous trends. - Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities. - Created printed marketing materials designed to drive campaigns such as email marketing, social media banners using diverse CRM platforms. - Leveraged industry trends and competitive analysis to improve customer relationship building. - Built and strengthened strategic relationships with vendors, advertising agencies and leading partners using my expertise in Email Marketing. - Met deadlines, exceeding expectations and effectively rolling out marketing campaign. - Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefit basically Sales Funnel. - Oversaw preparation of marketing copy, images, videos, emails and other collateral. You can never make a mistake of reaching out to me on your business projection. Let's discuss!See More

Ecommerce Website Design || Website Design with Marketing Strategy

This samples focus on few of my past projects in Ecommerce website design, Store design and setup, Scheduling page design, Cross-sell page design, upsell page design and down-sell page design.See More

Social Media Marketing

- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors. - Oversaw preparation of marketing copy, images, videos, emails and other collateral. - Increased sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach. - Continually maintained and improved company's reputation and positive image in markets served. - Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation. - Captured new customers by optimizing business strategies and launching products to diversify offerings. - Drove marketing efforts by orchestrating SALES and MARKETING advertising campaigns. - Developed insights on marketing campaigns to assess performance against goals.See More

Website Design, Optimization and Course Upload for My Notary Academy

PROJECT DESCRIPTION My Notary Academy is a training and mentorship platform created by Kimberly Sennett and Audra Murray to provide state-specific education, certification, and real-time support for notaries at all levels—from new public notaries to advanced signing agents. The mission is to give notaries accurate knowledge, legal compliance, practical tools, and a supportive community so they can build a trusted and profitable business. CHALLENGES Notary laws vary by state, so content needed to be organized in a way that allowed each user to access only what applies to them. The platform also offers many services—certifications, mentorship, coaching, Lifeline support, downloads, and free challenges—so visitors needed clarity on what each option includes and how to get started. Building trust was essential, since notaries must feel confident that the information is compliant and worth the investment. SOLUTIONS I created state-based navigation that filters users into the right training areas and organized offers by category with clear explanations and CTAs. Lifeline services and mentorship benefits were highlighted as key value points, and advisor profiles were displayed to increase credibility. I redesigned the certification sales flow with module breakdowns, benefits, and social proof, supported by specific testimonials, clear action steps, and strategic SEO. We also iterated based on user feedback to continually improve conversion flow. RESULTS Conversions increased, bounce rates dropped, and users now reach relevant content faster. Trust and brand authority improved through advisor visibility, testimonials, and clearer course explanations. Lifeline and mentorship subscriptions now support recurring revenue and help notaries feel confident in their work. The platform now functions as a complete support system for professional growth and ongoing guidance in the notary field.See More

Girl Thrive Website Redesign

PROJECT DESCRIPTION Girl Thrive is a Sydney-based wellness and education platform designed to support girls and young women in building strong bodies, confident minds, and healthy lifestyles. Through workshops, classes, courses, and memberships, it delivers a holistic hub focused on physical wellbeing, mental resilience, and emotional growth—helping girls develop confidence throughout each stage of adolescence and early adulthood. CHALLENGES Girl Thrive serves ages from primary school (Years 3–6) to young adults (18–21), each requiring different information and tone. They also offer various program types—workshops, movement classes, online courses, memberships—so visitors needed a clear way to understand what’s available. Many users don’t know where to start, risking overwhelm, and trust had to be established quickly, especially for parents seeking credible instructors and safe learning environments. SOLUTIONS I designed a “Start Here” flow sorted by age group so users land in their correct section immediately. Navigation was restructured into clear program categories with direct CTAs. Each age page includes short program recommendations to guide decisions. A prominent “Why Girl Thrive?” area introduces the mission, instructor qualifications, and holistic approach to build immediate trust. FAQs, visible calls to action, and clean design help reduce friction, while instructor backgrounds reassure users that programs are reliable and professional. RESULTS & IMPACT Visitors now find relevant programs faster, leading to better engagement and more inquiries. Trust increased thanks to visible instructors and transparent program explanations. Kajabi automations also reduced admin, allowing more focus on teaching and community. CONCLUSION With thoughtful UX and Kajabi setup, Girl Thrive now presents a clear, supportive, and modern platform that reflects its mission of empowering girls to grow with strength, health, and confidence.See More

LuxeSkin Beauty Shopify Setup

Luxe Skin & Beauty, based in Waterford, Ireland, is a premium salon and skincare studio offering facials, lashes, brows, waxing, nails, and an online product shop. Founded by Elaine McGrath, Luxe combines professional treatments with high-quality retail products using brands like Environ Skincare, Dermalux, and Lycon Waxing. Challenges: Luxe’s website struggled with clarity and conversions. Customers often couldn’t distinguish between booking treatments and buying products. Service pages lacked structure, product listings were unclear, and CTAs were inconsistent. Trust signals and staff expertise were underrepresented, and there was no automation or segmentation for repeat clients or cross-selling opportunities. Solutions: I redesigned the site to clearly separate Services and Shop, reorganized navigation, and standardized service pages with benefits, pricing, and visible CTAs. Product pages were enhanced with images, usage guidance, and concise descriptions. Staff bios and brand partnerships were highlighted to build credibility. Booking flows were simplified, and marketing automation via email/SMS was implemented for welcome sequences, re-engagement, and cross-sells. Segmentation strategies ensured targeted messaging for different client types. Results: Improved UX and reduced bounce rates Increased bookings and cross-sales between services and products Enhanced credibility and trust with staff and brand highlights Automated marketing and segmented communication Streamlined operations, freeing staff to focus on clients This project demonstrates how clear UX, trust signals, and marketing automation can transform a mixed-model beauty business into a growth-focused, client-friendly platform.See More

Glowfit ActiveWear SMS Marketing

GlowFit Activewear is an online fitness apparel brand offering stylish, performance-driven activewear for women. With a growing customer base and rising advertising costs, the brand needed a strategy to retain customers, increase repeat purchases, and maximize ROI without relying heavily on paid ads. Challenges: GlowFit faced several retention and engagement issues: Low repeat purchase rate and customer retention Poor email engagement and low open rates VIP and high-value customers were unengaged Product launches often missed key audiences Lack of segmentation meant messaging was generic and untargeted Solutions Implemented: To address these challenges, I developed a comprehensive SMS and email marketing strategy: SMS Automation: Created welcome sequences for new customers, cart and browse abandonment flows, and product launch alerts. VIP Early Access: Delivered exclusive SMS campaigns to VIP customers for new product drops, incentivizing early purchases. Segmentation: Divided audiences into VIPs, lapsed customers, new buyers, and seasonal product shoppers to deliver tailored messaging. Capture Optimization: Added SMS capture at checkout and site pop-ups to increase subscriber growth. Cross-channel Integration: Coordinated email and SMS campaigns to complement each other and reinforce engagement. Impact & Results: SMS revenue grew from 0% to 27% of total sales Repeat orders increased by 31% Combined email and SMS campaigns improved overall retention by 45% Product launch engagement improved, with VIP customers consistently converting faster Enhanced customer segmentation allowed for personalized marketing, increasing lifetime value and brand loyalty This case demonstrates how strategic SMS and email automation, combined with targeted segmentation, can significantly improve retention, repeat purchases, and revenue without increasing ad spend.See More

Digital Marketing for UrbanEdge Footwear

UrbanEdge Footwear is an online sneaker brand catering to urban streetwear enthusiasts. Their primary sales came from Instagram, relying heavily on organic content. While the brand had a strong visual presence, there was no structured marketing funnel, limiting conversions and revenue growth. Challenges: Traffic depended almost entirely on Instagram organic posts, creating inconsistent sales. No retargeting campaigns, meaning potential customers who visited the site were lost. Limited tracking and attribution made it difficult to measure ad performance. Paid ads lacked strategy, targeting, and conversion optimization, leading to low ROAS. Solutions Implemented: Developed a full-funnel digital marketing strategy from awareness to conversion. Set up Meta (Facebook & Instagram) and Google Ads frameworks, ensuring campaigns aligned with sales objectives. Improved landing pages with clear CTAs, product highlights, and conversion-focused design. Built remarketing audiences targeting visitors who engaged but didn’t purchase. Crafted a creative messaging strategy tailored to urban sneaker buyers, including carousel ads, video content, and social proof. Implemented pixel tracking and event setup to monitor and optimize conversions accurately. Results & Impact: Cost per acquisition (CPA) decreased by 23%. Return on ad spend (ROAS) increased from 1.4 → 2.9. Overall website revenue grew by 40%. Remarketing campaigns recovered lost traffic, increasing repeat visits and conversions. Structured analytics allowed continuous optimization of campaigns, reducing wasted ad spend. This case demonstrates how a strategic digital marketing funnel, proper tracking, and targeted campaigns can turn a social-media-dependent brand into a scalable e-commerce business with measurable growth.See More

Work History

J

Email Marketer

Jerome AlexanderJun 2016 - Jun 2018 • 2 yrs 1 mo- Created and monitored promotional approaches to increase sales and profit levels. - Conducted target market research to scope out industry competition and identify advantageous trends. - Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities. - Created printed marketing materials designed to drive campaigns such as email marketing, social media banners using diverse CRM platforms. - Leveraged industry trends and competitive analysis to improve customer relationship building. - Built and strengthened strategic relationships with vendors, advertising agencies and leading partners using my expertise in Email Marketing. - Met deadlines, exceeding expectations and effectively rolling out marketing campaign. - Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefit basically Sales Funnel. - Oversaw preparation of marketing copy, images, videos, emails and other collateral.
F

Social Media Marketing Manager

Fathom RealtyJul 2018 - Jul 2019 • 1 yr- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors. - Oversaw preparation of marketing copy, images, videos, emails and other collateral. - Increased sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach. - Continually maintained and improved company's reputation and positive image in markets served. - Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation. - Captured new customers by optimizing business strategies and launching products to diversify offerings. - Drove marketing efforts by orchestrating SALES and MARKETING advertising campaigns. - Developed insights on marketing campaigns to assess performance against goals.
C

Website Designer

Community PartnersAug 2019 - Aug 2021 • 2 yrs- Illustrated page design concepts by blending arrangement, style and aesthetic elements to meet predetermined preferences. - Advised client on web site marketing and funnel strategies based on comprehension of SEO and web best practices. - Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX and JSON coding. - Provided front-end website development using WordPress, Hubspot and other editing software. - Generated custom coding for shopping cart, two- step authentication, and mailing list management. - Embedded media into sites using reliable, streamlined protocols and technologies. - Implemented Google-based SEO and ad campaigns to meet budget specifications. - Converted graphic designs to usable web images using Adobe Photo Shop. - Provided ongoing efficiency and security maintenance and patching on website interface to maintain viability after launch.

Education

A

Akinlabi Obafunsho Samuel

Bachelor's Degree, EngineeringFeb 2017 - Dec 2022

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Email Marketer || Website Design ||Social Media Expert with proven converting strategies
Hello, My name is Samuel. I am a digital marketing expert with broad range of expertise in Email Marketing, Website Design, Social Media Advertisement and management. I also have advanced metrics for Ecommerce Marketing and Converting Sales Funnel Setup. I have a proven track record in developing successful email marketing campaigns that achieve desired results. I am an expert in using email marketing software to create dynamic and personalized content that engages recipients and drives conversions, have experience in A/B testing and optimizing email campaigns for maximum performance. I am also experienced in using email marketing software such as MailChimp, Klaviyo, Activecampaign, Zoho, Hubspot, Gohighlevel, AWeber, and Constant Contact. I am a strategic thinker who can think outside the box to come up with creative solutions to problems. I am also a detail-oriented individual who takes great care in ensuring that all aspects of the campaign are executed flawlessly. I have a strong track record of success in the email marketing industry, and I am confident that I can deliver the same results for your company. Most importantly, I am passionate about email marketing and understand the importance of creating an engaging and relevant experience for recipients. I am always looking for new ways to improve my campaigns and am committed to staying up-to-date on the latest email marketing trends and best practices. I would be happy to discuss my qualifications further with you in an interview. Thank you for your time and consideration, and I look forward to hearing from you soon. Sincerely, Akinlabi Obafunsho Samuel

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Akinlabi are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Akinlabi Obafunsho Samuel

Social Media Marketing Specialist
Growth Marketing Manager
Nigeria
Top Earner
Shopify
SMS Marketing
Digital Marketing
E-Commerce
Klaviyo
Social Media Marketing
Automation
Marketing
Zoho Campaigns
ActiveCampaign
Advertising
Email Marketing
Marketing Strategy
Available for hire fromNegotiable

Projects

Email Marketing || Workflow || Customer Journey/ Sales Funnel

I'm a dedicated email marketer, with experience in organic list building, funnel setup, strategic automation. I have exceptional skills and records meeting company goals utilizing consistent and organized practices. With my work ethics and discipline, I'm skilled in working under pressure, adapting to new situations and challenges to best enhance the organizational goal. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Hardworking and a goal getter with strong organizational skills eager to secure entry-level management position in Marketing environment. Ready to help team achieve company goals. WORK EXPERIENCE: Strategic Email Marketing Expert - Created and monitored promotional approaches to increase sales and profit levels. - Conducted target market research to scope out industry competition and identify advantageous trends. - Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities. - Created printed marketing materials designed to drive campaigns such as email marketing, social media banners using diverse CRM platforms. - Leveraged industry trends and competitive analysis to improve customer relationship building. - Built and strengthened strategic relationships with vendors, advertising agencies and leading partners using my expertise in Email Marketing. - Met deadlines, exceeding expectations and effectively rolling out marketing campaign. - Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefit basically Sales Funnel. - Oversaw preparation of marketing copy, images, videos, emails and other collateral. You can never make a mistake of reaching out to me on your business projection. Let's discuss!

Ecommerce Website Design || Website Design with Marketing Strategy

This samples focus on few of my past projects in Ecommerce website design, Store design and setup, Scheduling page design, Cross-sell page design, upsell page design and down-sell page design.

Social Media Marketing

- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors. - Oversaw preparation of marketing copy, images, videos, emails and other collateral. - Increased sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach. - Continually maintained and improved company's reputation and positive image in markets served. - Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation. - Captured new customers by optimizing business strategies and launching products to diversify offerings. - Drove marketing efforts by orchestrating SALES and MARKETING advertising campaigns. - Developed insights on marketing campaigns to assess performance against goals.

Website Design, Optimization and Course Upload for My Notary Academy

PROJECT DESCRIPTION My Notary Academy is a training and mentorship platform created by Kimberly Sennett and Audra Murray to provide state-specific education, certification, and real-time support for notaries at all levels—from new public notaries to advanced signing agents. The mission is to give notaries accurate knowledge, legal compliance, practical tools, and a supportive community so they can build a trusted and profitable business. CHALLENGES Notary laws vary by state, so content needed to be organized in a way that allowed each user to access only what applies to them. The platform also offers many services—certifications, mentorship, coaching, Lifeline support, downloads, and free challenges—so visitors needed clarity on what each option includes and how to get started. Building trust was essential, since notaries must feel confident that the information is compliant and worth the investment. SOLUTIONS I created state-based navigation that filters users into the right training areas and organized offers by category with clear explanations and CTAs. Lifeline services and mentorship benefits were highlighted as key value points, and advisor profiles were displayed to increase credibility. I redesigned the certification sales flow with module breakdowns, benefits, and social proof, supported by specific testimonials, clear action steps, and strategic SEO. We also iterated based on user feedback to continually improve conversion flow. RESULTS Conversions increased, bounce rates dropped, and users now reach relevant content faster. Trust and brand authority improved through advisor visibility, testimonials, and clearer course explanations. Lifeline and mentorship subscriptions now support recurring revenue and help notaries feel confident in their work. The platform now functions as a complete support system for professional growth and ongoing guidance in the notary field.

Girl Thrive Website Redesign

PROJECT DESCRIPTION Girl Thrive is a Sydney-based wellness and education platform designed to support girls and young women in building strong bodies, confident minds, and healthy lifestyles. Through workshops, classes, courses, and memberships, it delivers a holistic hub focused on physical wellbeing, mental resilience, and emotional growth—helping girls develop confidence throughout each stage of adolescence and early adulthood. CHALLENGES Girl Thrive serves ages from primary school (Years 3–6) to young adults (18–21), each requiring different information and tone. They also offer various program types—workshops, movement classes, online courses, memberships—so visitors needed a clear way to understand what’s available. Many users don’t know where to start, risking overwhelm, and trust had to be established quickly, especially for parents seeking credible instructors and safe learning environments. SOLUTIONS I designed a “Start Here” flow sorted by age group so users land in their correct section immediately. Navigation was restructured into clear program categories with direct CTAs. Each age page includes short program recommendations to guide decisions. A prominent “Why Girl Thrive?” area introduces the mission, instructor qualifications, and holistic approach to build immediate trust. FAQs, visible calls to action, and clean design help reduce friction, while instructor backgrounds reassure users that programs are reliable and professional. RESULTS & IMPACT Visitors now find relevant programs faster, leading to better engagement and more inquiries. Trust increased thanks to visible instructors and transparent program explanations. Kajabi automations also reduced admin, allowing more focus on teaching and community. CONCLUSION With thoughtful UX and Kajabi setup, Girl Thrive now presents a clear, supportive, and modern platform that reflects its mission of empowering girls to grow with strength, health, and confidence.

LuxeSkin Beauty Shopify Setup

Luxe Skin & Beauty, based in Waterford, Ireland, is a premium salon and skincare studio offering facials, lashes, brows, waxing, nails, and an online product shop. Founded by Elaine McGrath, Luxe combines professional treatments with high-quality retail products using brands like Environ Skincare, Dermalux, and Lycon Waxing. Challenges: Luxe’s website struggled with clarity and conversions. Customers often couldn’t distinguish between booking treatments and buying products. Service pages lacked structure, product listings were unclear, and CTAs were inconsistent. Trust signals and staff expertise were underrepresented, and there was no automation or segmentation for repeat clients or cross-selling opportunities. Solutions: I redesigned the site to clearly separate Services and Shop, reorganized navigation, and standardized service pages with benefits, pricing, and visible CTAs. Product pages were enhanced with images, usage guidance, and concise descriptions. Staff bios and brand partnerships were highlighted to build credibility. Booking flows were simplified, and marketing automation via email/SMS was implemented for welcome sequences, re-engagement, and cross-sells. Segmentation strategies ensured targeted messaging for different client types. Results: Improved UX and reduced bounce rates Increased bookings and cross-sales between services and products Enhanced credibility and trust with staff and brand highlights Automated marketing and segmented communication Streamlined operations, freeing staff to focus on clients This project demonstrates how clear UX, trust signals, and marketing automation can transform a mixed-model beauty business into a growth-focused, client-friendly platform.

Glowfit ActiveWear SMS Marketing

GlowFit Activewear is an online fitness apparel brand offering stylish, performance-driven activewear for women. With a growing customer base and rising advertising costs, the brand needed a strategy to retain customers, increase repeat purchases, and maximize ROI without relying heavily on paid ads. Challenges: GlowFit faced several retention and engagement issues: Low repeat purchase rate and customer retention Poor email engagement and low open rates VIP and high-value customers were unengaged Product launches often missed key audiences Lack of segmentation meant messaging was generic and untargeted Solutions Implemented: To address these challenges, I developed a comprehensive SMS and email marketing strategy: SMS Automation: Created welcome sequences for new customers, cart and browse abandonment flows, and product launch alerts. VIP Early Access: Delivered exclusive SMS campaigns to VIP customers for new product drops, incentivizing early purchases. Segmentation: Divided audiences into VIPs, lapsed customers, new buyers, and seasonal product shoppers to deliver tailored messaging. Capture Optimization: Added SMS capture at checkout and site pop-ups to increase subscriber growth. Cross-channel Integration: Coordinated email and SMS campaigns to complement each other and reinforce engagement. Impact & Results: SMS revenue grew from 0% to 27% of total sales Repeat orders increased by 31% Combined email and SMS campaigns improved overall retention by 45% Product launch engagement improved, with VIP customers consistently converting faster Enhanced customer segmentation allowed for personalized marketing, increasing lifetime value and brand loyalty This case demonstrates how strategic SMS and email automation, combined with targeted segmentation, can significantly improve retention, repeat purchases, and revenue without increasing ad spend.

Digital Marketing for UrbanEdge Footwear

UrbanEdge Footwear is an online sneaker brand catering to urban streetwear enthusiasts. Their primary sales came from Instagram, relying heavily on organic content. While the brand had a strong visual presence, there was no structured marketing funnel, limiting conversions and revenue growth. Challenges: Traffic depended almost entirely on Instagram organic posts, creating inconsistent sales. No retargeting campaigns, meaning potential customers who visited the site were lost. Limited tracking and attribution made it difficult to measure ad performance. Paid ads lacked strategy, targeting, and conversion optimization, leading to low ROAS. Solutions Implemented: Developed a full-funnel digital marketing strategy from awareness to conversion. Set up Meta (Facebook & Instagram) and Google Ads frameworks, ensuring campaigns aligned with sales objectives. Improved landing pages with clear CTAs, product highlights, and conversion-focused design. Built remarketing audiences targeting visitors who engaged but didn’t purchase. Crafted a creative messaging strategy tailored to urban sneaker buyers, including carousel ads, video content, and social proof. Implemented pixel tracking and event setup to monitor and optimize conversions accurately. Results & Impact: Cost per acquisition (CPA) decreased by 23%. Return on ad spend (ROAS) increased from 1.4 → 2.9. Overall website revenue grew by 40%. Remarketing campaigns recovered lost traffic, increasing repeat visits and conversions. Structured analytics allowed continuous optimization of campaigns, reducing wasted ad spend. This case demonstrates how a strategic digital marketing funnel, proper tracking, and targeted campaigns can turn a social-media-dependent brand into a scalable e-commerce business with measurable growth.

Work History

J

Email Marketer

Jerome AlexanderJun 2016 - Jun 2018 • 2 yrs 1 mo- Created and monitored promotional approaches to increase sales and profit levels. - Conducted target market research to scope out industry competition and identify advantageous trends. - Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities. - Created printed marketing materials designed to drive campaigns such as email marketing, social media banners using diverse CRM platforms. - Leveraged industry trends and competitive analysis to improve customer relationship building. - Built and strengthened strategic relationships with vendors, advertising agencies and leading partners using my expertise in Email Marketing. - Met deadlines, exceeding expectations and effectively rolling out marketing campaign. - Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefit basically Sales Funnel. - Oversaw preparation of marketing copy, images, videos, emails and other collateral.
F

Social Media Marketing Manager

Fathom RealtyJul 2018 - Jul 2019 • 1 yr- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors. - Oversaw preparation of marketing copy, images, videos, emails and other collateral. - Increased sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach. - Continually maintained and improved company's reputation and positive image in markets served. - Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation. - Captured new customers by optimizing business strategies and launching products to diversify offerings. - Drove marketing efforts by orchestrating SALES and MARKETING advertising campaigns. - Developed insights on marketing campaigns to assess performance against goals.
C

Website Designer

Community PartnersAug 2019 - Aug 2021 • 2 yrs- Illustrated page design concepts by blending arrangement, style and aesthetic elements to meet predetermined preferences. - Advised client on web site marketing and funnel strategies based on comprehension of SEO and web best practices. - Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX and JSON coding. - Provided front-end website development using WordPress, Hubspot and other editing software. - Generated custom coding for shopping cart, two- step authentication, and mailing list management. - Embedded media into sites using reliable, streamlined protocols and technologies. - Implemented Google-based SEO and ad campaigns to meet budget specifications. - Converted graphic designs to usable web images using Adobe Photo Shop. - Provided ongoing efficiency and security maintenance and patching on website interface to maintain viability after launch.

Education

A

Akinlabi Obafunsho Samuel

Bachelor's Degree, EngineeringFeb 2017 - Dec 2022

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.