Sarah Cunningham

Content Strategy

Writing

Design Research

UX Writing

UX Copywriting

Available for hire fromNegotiable

Contracts

Senior Content Designer | Dedicated to making people's lives easier | 5+ years in UX product design | 15+ years political content strategist

Lead content designer delivering best-in-class user experiences. 5 years in product design, 15 years in data-driven concise storytelling. Optimistic problem solver, trustworthy helper, continuously learning. A former politico, I'm so thankful to have found the world of user experience design. I specialize in taking complex products and experiences, and breaking them down to the essentials. I'm passionate about making my coworkers and customers' lives easier (and my own!). That means: lots of listening and research open to learning and being wrong ready to adapt to change and help out when someone's in a crunch CAREER ACCOMPLISHMENTS Deliver user-friendly products in sprint cadence. Identify core problems, test hypotheses, balance stakeholder requests, and use content design best practices to improve end-to-end user flow. Improve product simplicity and clarity, resulting in an overall better experience for users. Made a complicated product experience more straightforward through content writing, asking good questions, showing the work, and providing fast feedback. Leader on close-knit UX design team. Helped synthesize team feedback and improve our weekly meeting structure, so the team could better collaborate, and learn and grow together.

Work History

UX Writer

BayOne Solutions, supporting GoogleAs a UX Writer, likely contributed to creating clear and concise content for user interfaces, collaborating with designers and product teams to enhance user experience.

Lead UX Content Strategist

CircleCIMar 2022 - Aug 2023 • 1 yr 6 mosLed the product teams content design practice, working with designers, UX researchers, product managers, and engineers to deliver new features, continuously add value, and improve the customer experience. Worked across all product portfolios including: onboarding, growth, buyer experience, insights, and scale, recommending content to make the platform easier to use for developers and enterprises. Facilitated feature naming workshops to align on needs, brainstorm, and choose customer-friendly terms; built naming criteria and cross-org approval process to solve the problem of unclear names. Conducted content audits of error messages and documentation site, equipping new product engineering team with updated content to make a complicated engineering platform easier to use. Collaborated closely with content marketing and product marketing colleagues, ensuring product vision was communicated clearly in go-to-market efforts, aligning in-product and website brand voice. Served ERG as a programming, membership, and regional lead, presented AI-prompt writing tips.

Senior UX Content Strategist

CircleCIMar 2021 - Mar 2022 • 1 yr 1 moAs a Senior UX Content Strategist, likely contributed to developing and implementing content strategies that enhance user experience and align with business goals.

Senior Content Strategist

Dell TechnologiesSep 2020 - Jan 2021 • 5 mosLed UX writing effort for an executive-funded customer satisfaction acceleration project to improve key performance indicators for self-service support functions. Increased CSAT customer feedback scores from 68% to 71%, meeting 101% of our goals, by improving the end-to-end flow of the driver update experience.

Senior UX Writer

Crosswind Media & Public RelationsJun 2020 - Aug 2020 • 3 mosEstablished design thinking processes for UX services, social media, and account management of clients including robotic, biotech, and vaccine companies. Wrote clear, concise content for websites, press releases, social media, and proposals. Translated complex concepts and research into simple, persuasive copy. Adopted UX writing processes for 3 website redesigns, expediting improvements and delivery.

Education

The University of Texas at Austin

Bachelor of Arts - BA, Political Science and Government1993 - 1999

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