Sarah Engel

Lemon Digital HQJan 2020 - Jan 2025 • 5 yrs 1 moFounded and led a digital strategy and creative agency focused on fully integrated, story-led campaigns across brand, content, social, creator, events and earned media. Personally led work end-to-end, from insight and idea development through execution, optimization, and measurement, while serving as the primary strategic and client partner. Built and managed cross-disciplinary teams and external collaborators, and oversaw all client relationships, delivery, and outcomes. Clients included Brilliant Earth, Von Maur, Ring Concierge, Evolus, Armani, Blue Lagoon Skincare, Dearfoams, Hello Alice and TEZZA. Work included a 171M-impression integrated campaign for Brilliant Earth, a 10M+ impression creator campaign supporting Evolus’ first profitable quarter, a 20% revenue lift for Blue Lagoon, and 24% audience growth for Dearfoams.

Founder & CEO

CampsixJan 2012 - Jan 2025 • 13 yrs 1 moFounded a boutique growth consultancy partnering with founders and leadership teams on revenue enablement, go-to-market, brand marketing and fundraising. Worked hands-on, often stepping in as interim executive, to assess business models, clarify offers, prioritize channels, and build integrated growth programs across organic channels. Led brand messaging, storytelling and helped operationalize processes around measurable business outcomes. Clients included Rosy Wellness, Everest, The Local Vault, Curriki, Vox Media, BWC Communications, Opal, TYTL.ai.

Interim Head of Growth

Female Founder CollectiveJan 2023 - Jan 2024 • 1 yr 1 moLed CPG accelerator, building end-to-end model, strategy, communications, PR, materials and program management in partnership with client, Kellanova. Expanded role within FFC to support growth, business model alignment, content and growth marketing.

Interim VP Marketing & Growth

Hello AliceJan 2023 - Jan 2024 • 1 yr 1 moLed digital marketing and growth during a company reset, shaping storytelling across all customer touchpoints, web, social and email. Partnered closely with leadership, product team to concept and deliver a $10M accelerator model, supporting programs with Wells Fargo, Etsy, FedEx, Progressive, and Mastercard. Developed all core communications materials across sales and programming.

Interim CMO/COO

Moe AssistJan 2019 - Jan 2023 • 4 yrs 1 moServed as interim CMO/COO for a creator-economy technology startup, working directly with the founder to lead product strategy, roadmap development, team management, and go-to-market execution. Owned brand, messaging, copy, social, press, and launch strategy, along with client onboarding and growth planning. Built all executive, sales, and investor materials, supported board communications, and helped raise $3M across pre-seed and seed rounds, supporting the company through launch and early scale.

VP, Marketing & Customer Experience

Hello AliceJan 2017 - Jan 2019 • 2 yrs 1 moBuilt and led brand and growth strategy from pre-seed through Series A, shaping positioning and owning execution across content, social, events, community, and education. Designed and launched accelerator and founder education programs, supported partnership development, and mapped the broader entrepreneur ecosystem to inform growth strategy. Owned brand, growth, and customer experience, optimizing email, direct mail, social, and paid media to improve ROI and drive sustainable customer acquisition.

VP, Client Services

rewardStyle (LTK)Jan 2015 - Jan 2017 • 2 yrs 1 moI joined LTK (then rewardStyle) team during its early growth phase and built out the full marketing and operations functions leading to 800% growth. I managed a 50-member team across client growth, data analytics, performance campaigns, multi-tier influencer programs, acquisition, retention, education series, and flagship events. From crafting strategic vision and core messaging to running day-to-day marketing operations and agency partnerships, I unified all touchpoints to drive rapid user adoption, deepen engagement, and scale revenue.; partnered directly with senior brand leaders on influencer and digital strategy. Brands included Nordstrom, Sephora, Target, Shopbop, and Bloomingdale’s.

Director of Sales

thisMomentJan 2010 - Jan 2013 • 3 yrs 1 moGrew revenue from $0-$10M as an individual contributor at a social media technology startup. Led regional sales and client strategy alongside YouTube media team, Created branded content strategy for Fortune 1000 brands end-to-end 360 campaigns such as P&G That you Mom, Oreo 100 Anniversary, Buick Moment of Truth.. Personally cultivated relationships with brands including GM, Ford, Chrysler, Bacardi, State Farm, Motorola, Allstate, Progressive, Kraft, and McDonald’s, in addition to managing partnerships with agencies and social platforms..

Education

Providence College

Bachelor of Arts1998

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