Top Talent like Saren are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Saren Sakurai

Growth Marketing Manager • Irvine, CA, US
Marketing Analytics
SEO
Web Development
Creative Strategy
Content Strategy
Growth Marketing
Available for hire fromNegotiable
Full-Time Roles
Growth Marketer with extensive experience with Account-based Marketing, Demand Generation, Web SEO, Advertising, Paid Social and Analytics.
Most recently I was the Head of Digital Marketing and Demand Gen for Cylance, which was the fastest Cybersecurity start-up to reach $250M in sales. We had a successful exit two years into my time when we were acquired by BlackBerry for $1.4B. I have over 20 years of experience in digital marketing across various industries, including automotive, cybersecurity, entertainment, CPG, and lifestyle brands, I have developed and executed strategic marketing plans that have resulted in significant ROI and revenue growth. As a driven leader, I have built global marketing teams for Fortune 500 companies and start-ups, utilizing predictive analytics, intent-based content strategy, creative strategy, and lifecycle marketing.

Projects

AI-enabled Cylance.com

The redesigned Cylance.com (retired upon acquisition by BlackBerry) launched in September 2018 is built on Adobe Experience Manager v6.4 and features a global brand design system, an AI-enabled Chat navigation, and an innovative component-based template platform that maximizes the power of AEM. 70% of the visitors to Cylance.com are arriving for the first time. A custom Web GL animation introduces the brand, and flows the user into a conversational UI that mimics a very robust chat. Under the hood, we also enabled the Amazon LEX chat technology to pilot a “Guided Flow” to navigate content based on a pre-programmed decision tree, and bring the power of AI to the web. A traditional navigation will lead the user to the content they need, if they know what they are looking for from the beginning. Otherwise, we transition them into a guided flow that helps them drill down into more specific content by need, industry or scale of their business. Depending on the user’s selection, content is delivered in-line without leaving the homepage—the conversation continues as the user is guided to the best content for their interest.See More

Work History

B

Senior Director, Digital Marketing & Web

BlackBerryNov 2020 - Jan 2023 • 2 yrs 3 mosAs a Senior Director at BlackBerry, I led all aspects of global paid media, digital analytics, web development, and campaign management for BlackBerry Security Software, the largest Artificial Intelligence Cybersecurity software firm in the world. Utilizing the Sirius Decisions Demand Generation framework, I defined strategies for brand awareness campaigns, lead generation campaigns, and implemented the brand style guide globally. My paid media team developed and executed brand marketing and demand generation programs for the Corporate Marketing and Demand Generation divisions. I provided leadership and guidance to a web development team of 6 who managed Adobe Experience Manager to host 19 international sites, in 6 languages, integrated with Pardot and SalesForce for lead routing, lead scoring, and account-based marketing programs. The digital marketing stack included Adobe Experience Manager, Pardot, and Rollworks, with outbound channel with The Trade Desk, LinkedIn and Google; and all of the marketing data integrated with SalesForce, Bizible, and Datorama. • Reported directly to the Chief Marketing Officer. • Produced quarterly presentations for the Board of Directors. • Managed 12 internal team members and coordinated with 3 external vendors. • Achieved a 23% increase in conversions on Demand Gen forms and 31% on product pages over the last two years. Skills: Adobe Experience Manager (AEM) · Multi-Channel Marketing · Business-to-Business (B2B) · Lead Generation · Omni-Channel Marketing · Account Marketing · Demand Generation
C

Director of Marketing, Demand Generation & Web

CylanceJul 2017 - Oct 2020 • 3 yrs 4 mosAs Director of Digital Marketing and Global Demand Center at Cylance, an industry-defining Artificial Intelligence cybersecurity firm, I implemented the Sirius Decisions Demand Generation model and optimized the global marketing team process to unify content, creative assets, and messaging across North America, EMEA, APAC and LATAM. I directed all market research and insights gathering to support demand generation, top-of-funnel digital advertising, mid-funnel retargeting, outbound messaging, and lead nurture campaigns, while overseeing all of Cylance's global web properties, optimized for lead conversion and scoring. • Enabled 58% of the start-up's pipeline via digital, account-based marketing, and intent-driven content strategy. • Brought in $4M/Q in pipeline via fully automated digital channels with an 8:1 ROI. • Accelerated 30% YOY pipeline growth over two years prior to acquisition. • Produced a $1.3M web UX redesign and technical rebuild of Cylance's 300+ page global website, engaging a 40-person mix of agencies and internal resources, to come in on-time and on-budget. Skills: Adobe Experience Manager (AEM) · Multi-Channel Marketing · Business-to-Business (B2B) · Lead Generation · Omni-Channel Marketing · Account Marketing · Demand Generation
P

Group Account Director, User Experience & Digital MarketingGroup

Perficient DigitalSep 2012 - Jul 2017 • 4 yrs 11 mosAs the head of Client Services for the User Experience Design division at a National IT Consulting firm, I managed primary agency-client relationships for multiple Fortune 100 clients and national brands, including Toyota, AAA, and Veritas. In this role, I led teams responsible for user research, wireframe development, overall design, and user interface development on enterprise-level projects. Additionally, I directed multiple agency teams across various accounts, including overseeing an eight-member Email Marketing team responsible for delivering over 220 email campaigns annually to more than 53 million recipients. Over the last two years, we've sustained a 10% list growth and drove over $5 million in revenue at a 45% profitability rate in 2012. I was responsible for driving digital innovation, strategic thought-leadership, and organic year-over-year client growth. I also served as the agency lead in developing industry presentations for conferences and events. Furthermore, I managed all cross-functional teams for West Coast-based clients, including AAA Southern California, Palo Alto Networks, and Toyota Motor Sales. I assembled execution teams of up to 25 individuals and was responsible for negotiating project scope and estimation with client stakeholders, writing and executing contracts, and overseeing final testing, acceptance, and implementation for projects between $250,000 and $1 million. Skills: Adobe Experience Manager (AEM) · Multi-Channel Marketing · Business-to-Business (B2B) · Omni-Channel Marketing · Demand Generation

Education

S

Sarah Lawrence

Bachelor's Degree, Liberal Arts

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Growth Marketer with extensive experience with Account-based Marketing, Demand Generation, Web SEO, Advertising, Paid Social and Analytics.
Most recently I was the Head of Digital Marketing and Demand Gen for Cylance, which was the fastest Cybersecurity start-up to reach $250M in sales. We had a successful exit two years into my time when we were acquired by BlackBerry for $1.4B. I have over 20 years of experience in digital marketing across various industries, including automotive, cybersecurity, entertainment, CPG, and lifestyle brands, I have developed and executed strategic marketing plans that have resulted in significant ROI and revenue growth. As a driven leader, I have built global marketing teams for Fortune 500 companies and start-ups, utilizing predictive analytics, intent-based content strategy, creative strategy, and lifecycle marketing.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Saren are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Saren Sakurai

Growth Marketing Manager • Irvine, CA, US
Marketing Analytics
SEO
Web Development
Creative Strategy
Content Strategy
Growth Marketing
Available for hire fromNegotiable
Full-Time Roles

Projects

AI-enabled Cylance.com

The redesigned Cylance.com (retired upon acquisition by BlackBerry) launched in September 2018 is built on Adobe Experience Manager v6.4 and features a global brand design system, an AI-enabled Chat navigation, and an innovative component-based template platform that maximizes the power of AEM. 70% of the visitors to Cylance.com are arriving for the first time. A custom Web GL animation introduces the brand, and flows the user into a conversational UI that mimics a very robust chat. Under the hood, we also enabled the Amazon LEX chat technology to pilot a “Guided Flow” to navigate content based on a pre-programmed decision tree, and bring the power of AI to the web. A traditional navigation will lead the user to the content they need, if they know what they are looking for from the beginning. Otherwise, we transition them into a guided flow that helps them drill down into more specific content by need, industry or scale of their business. Depending on the user’s selection, content is delivered in-line without leaving the homepage—the conversation continues as the user is guided to the best content for their interest.

Work History

B

Senior Director, Digital Marketing & Web

BlackBerryNov 2020 - Jan 2023 • 2 yrs 3 mosAs a Senior Director at BlackBerry, I led all aspects of global paid media, digital analytics, web development, and campaign management for BlackBerry Security Software, the largest Artificial Intelligence Cybersecurity software firm in the world. Utilizing the Sirius Decisions Demand Generation framework, I defined strategies for brand awareness campaigns, lead generation campaigns, and implemented the brand style guide globally. My paid media team developed and executed brand marketing and demand generation programs for the Corporate Marketing and Demand Generation divisions. I provided leadership and guidance to a web development team of 6 who managed Adobe Experience Manager to host 19 international sites, in 6 languages, integrated with Pardot and SalesForce for lead routing, lead scoring, and account-based marketing programs. The digital marketing stack included Adobe Experience Manager, Pardot, and Rollworks, with outbound channel with The Trade Desk, LinkedIn and Google; and all of the marketing data integrated with SalesForce, Bizible, and Datorama. • Reported directly to the Chief Marketing Officer. • Produced quarterly presentations for the Board of Directors. • Managed 12 internal team members and coordinated with 3 external vendors. • Achieved a 23% increase in conversions on Demand Gen forms and 31% on product pages over the last two years. Skills: Adobe Experience Manager (AEM) · Multi-Channel Marketing · Business-to-Business (B2B) · Lead Generation · Omni-Channel Marketing · Account Marketing · Demand Generation
C

Director of Marketing, Demand Generation & Web

CylanceJul 2017 - Oct 2020 • 3 yrs 4 mosAs Director of Digital Marketing and Global Demand Center at Cylance, an industry-defining Artificial Intelligence cybersecurity firm, I implemented the Sirius Decisions Demand Generation model and optimized the global marketing team process to unify content, creative assets, and messaging across North America, EMEA, APAC and LATAM. I directed all market research and insights gathering to support demand generation, top-of-funnel digital advertising, mid-funnel retargeting, outbound messaging, and lead nurture campaigns, while overseeing all of Cylance's global web properties, optimized for lead conversion and scoring. • Enabled 58% of the start-up's pipeline via digital, account-based marketing, and intent-driven content strategy. • Brought in $4M/Q in pipeline via fully automated digital channels with an 8:1 ROI. • Accelerated 30% YOY pipeline growth over two years prior to acquisition. • Produced a $1.3M web UX redesign and technical rebuild of Cylance's 300+ page global website, engaging a 40-person mix of agencies and internal resources, to come in on-time and on-budget. Skills: Adobe Experience Manager (AEM) · Multi-Channel Marketing · Business-to-Business (B2B) · Lead Generation · Omni-Channel Marketing · Account Marketing · Demand Generation
P

Group Account Director, User Experience & Digital MarketingGroup

Perficient DigitalSep 2012 - Jul 2017 • 4 yrs 11 mosAs the head of Client Services for the User Experience Design division at a National IT Consulting firm, I managed primary agency-client relationships for multiple Fortune 100 clients and national brands, including Toyota, AAA, and Veritas. In this role, I led teams responsible for user research, wireframe development, overall design, and user interface development on enterprise-level projects. Additionally, I directed multiple agency teams across various accounts, including overseeing an eight-member Email Marketing team responsible for delivering over 220 email campaigns annually to more than 53 million recipients. Over the last two years, we've sustained a 10% list growth and drove over $5 million in revenue at a 45% profitability rate in 2012. I was responsible for driving digital innovation, strategic thought-leadership, and organic year-over-year client growth. I also served as the agency lead in developing industry presentations for conferences and events. Furthermore, I managed all cross-functional teams for West Coast-based clients, including AAA Southern California, Palo Alto Networks, and Toyota Motor Sales. I assembled execution teams of up to 25 individuals and was responsible for negotiating project scope and estimation with client stakeholders, writing and executing contracts, and overseeing final testing, acceptance, and implementation for projects between $250,000 and $1 million. Skills: Adobe Experience Manager (AEM) · Multi-Channel Marketing · Business-to-Business (B2B) · Omni-Channel Marketing · Demand Generation

Education

S

Sarah Lawrence

Bachelor's Degree, Liberal Arts

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.