Schuyler Eley

Content Creation

Creative Writing

Technical Writing

Figma

Available for hire fromNegotiable

Contracts

Digital Marketing Coordinator at Bay FC

I am a California Polytechnic State University alumni with a B.A. in Communication, a minor in Science and Risk Communication, and a certificate in Technical and Professional Communication.

Projects

Endeavor Outliers Podcast Revamp

For this project, I revitalized Endeavor Greece's Outliers Podcast with a complete restructure. The goal was to spotlight our episode guests more prominently and enhance the listener experience with dynamic visuals that brought each episode to life. Additionally, we wanted a more engaging look with bolder colors and a modern feel. This was my first website design project where I had creative freedom without rigid brand guidelines. The only requirements were to adhere to the Outliers typography, Endeavor logo, and color palette. For the header, I designed an audio sound logo, seamlessly blending black-and-white images of past guests to celebrate the podcast's rich history and create a nice visual centerpiece.See More

Social Spark Website Revamp

For this project, I revamped the outdated website for Social Spark, a company dedicated to fostering connections and relationships through in-person social events. Given their emphasis on sociability, fun, and liveliness, I focused on infusing these qualities into the website's design and content. To make the site more engaging, I incorporated vibrant images of people enjoying social events, helping users immediately connect with Social Spark’s mission. I also rebalanced the color scheme, using more of their signature orange to create a brighter, more energetic feel. In addition to visual enhancements, I reorganized and rewrote much of the website's content to improve its professionalism and usability. I streamlined repetitive sections, consolidated scattered information, and ensured the language was clear, concise, and free of jargon. These changes resulted in a more cohesive, user-friendly site that better reflects Social Spark’s dynamic spirit.See More

Endeavor Company & Bio Update

For this project, I redesigned Endeavor Entrepreneur's company and bio pages, transforming them into user-friendly platforms with a sleek, tech-inspired design. Endeavor Greece operates with an Entrepreneur First mindset, always prioritizing ways to support and highlight entrepreneurs. Keeping this in mind, I enhanced the bio pages by including additional information about each entrepreneur. This allows visitors to gain a deeper understanding of their background and achievements. I introduced Quick Picks to showcase the entrepreneur’s interests, added links to external articles for further reading, and incorporated their features in other Endeavor projects like podcast episodes or YouTube videos. This approach not only provided richer insights to the Entrepreneur but also directed users to more of Endeavor's media platforms. For the company pages, I simplified the content by breaking down startup descriptions into five concise bullet points, making them easier to understand—especially for highly technical companies with industry-specific jargon. Additionally, I introduced a Discover More section that highlights other companies within the same industry, encouraging users to explore more of Endeavor’s portfolio companies. This revamp created a more engaging and informative experience while reinforcing Endeavor’s commitment to supporting entrepreneurs and showcasing their impact.See More

Anoka Autism Center Website Redesign

I undertook a contracted freelance project to revamp the website for Anoka Autism Center, a small company specializing in ABA Therapy for children with autism. My approach followed the full design thinking process, with a strong emphasis on empathy. I analyzed the website through the lens of a parent navigating the site, aiming to create a simple and straightforward user experience. Recognizing that the target audience (parents) would need a balance of playfulness and professionalism, I designed the site to reflect the child-focused nature of the service while ensuring easy readability and professionalism. I also identified a need for more comprehensive information on ABA therapy. To address this, I developed a new “Outcomes” page that highlighted therapy results and added detailed explanations of the services offered. Additionally, I crafted compelling copy to connect with parents on an emotional level, reassuring them of the center’s dedication to their children’s care. The revised content aimed to instill trust and the center’s commitment to supporting families.See More

Work History

Digital Marketing Coordinator

Bay FCManage website and app content, including match coverage and highlight reels. Develop engaging copy for blogs and other content areas, optimizing for SEO to improve search visibility and engagement. Support the execution of design updates that align with brand guidelines, focusing on enhancing the aesthetic and usability of the website and app.

Digital Marketing Specialist

FreelanceDec 2024 - Feb 2025 • 3 mosRedesigned Social Sparks' website to enhance their brand presence. Updated the copy to elevate professionalism and strengthen messaging. Redesigned the Anoka Autism Center website with a user-centered approach guided by UX principles and competitive analysis. Developed 19 wireframes and edited written information for a bigger impact.

Marketing and Communication Intern

Endeavor GreeceSep 2024 - Nov 2024 • 3 mosDesigned a new website for the company’s podcast focusing on a new fresh, modern, and engaging look. Researched and wrote 156 biographies of leading entrepreneurs within the Greek tech community, transforming them into story-driven narratives. Wrote 103 company descriptions to simplify complex concepts and make them easier to understand for external audiences. Contributed ideas for a new campaign and developed concepts for social media and blog content. Identified areas for improvement on the Endeavor Greece website and created Figma mock-ups for future implementation.

Public Relations and Marketing Specialist

Cal Poly Center for Innovation & EntrepreneurshipMar 2023 - Sep 2024 • 1 yr 7 mosIndependently organized and prepped campaigns. Wrote newsletters, outreach campaigns, and email campaigns to connect with different audiences. Provided feedback and final edits to articles and other marketing materials. Strategized, planned, and developed marketing campaigns. Created and distributed email campaigns to 8,000+ contacts. Conducted interviews to write blogs, testimonials, press releases, and social media content. Updated and created content for WordPress website regularly. Wrote several spotlight pieces on startups, crafting stories that resonate with our audience. Managed social media accounts (Instagram, Facebook, Twitter, LinkedIn, TikTok) and developed content.

Education

California Polytechnic State University-San Luis Obispo

Communication, Science and Risk Communication2021 - 2024

California Polytechnic State University-San Luis Obispo

Certificate, Technical and Professional Communication2023 - 2024

ALBA Study Abroad

2022

Bellevue High School

2016 - 2020

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Digital Marketing Coordinator at Bay FC

I am a California Polytechnic State University alumni with a B.A. in Communication, a minor in Science and Risk Communication, and a certificate in Technical and Professional Communication.