Segomotso Modisanyane

Brand Strategy

Branding

Graphic Design

Visual Identity

Illustrator

Photoshop

inDesign

Content Creation

Available for hire fromNegotiable

Contracts

Creative Brand Designer and Project Manager

Hello! I'm a graphic designer who specializes in brand strategy and design. I collaborate with businesses of all kinds, helping them craft their unique visual brand identity through strategic thinking and creative design skills. I have a 100% job success rate with clients across freelancing platforms and expert-vetted training and skills through various certifications specific to brand strategy and brand identity design. Client Review: "Sego was excellent and patient she did a wonderful job on this project and would highly recommend her for anyone looking for a talented brand designer." - Abdi Mohamed, Founder of Tech Tapestry.

Projects

PECO EXPRESS BRAND IDENTITY PROJECT

I was approached by Peter (owner of Peco Express) to redesign their brand identity. The brand is in it's start-up phase and they had a logo from a previous designer. However, it did not capture the modern and forward-thinking essence of the brand. The deliverables included a comprehensive and scalable logo suite, selected color palette and typography. This was also further translated to mock-ups and a brand guideline document to help the brand be applied consistently and correctly.See More

PECO EXPRESS

Work History

Brand Design

FreelanceSep 2021 - Dec 2024 • 3 yrs 4 mosI am passionate about creating and redesigning brands with unique and authentic identities in a highly competitive pool of brands. My clients thus far have come from various industries such as business consultants, wellness brands, environmental waste management, luxury short-stay accommodation and quirky food brand. I assist in bringing their vision, mission, values and product/services and overall brand identity come to life from start to finish through strategic thinking and creative design skills. - Brand Strategy - Creative Direction - Logo Design - Color Palette Selection - Typography - Custom Brand Assets: Patterns/Icons/Illustrations - Brand Guideline - Mock-ups/3D Visualization - Packaging Design - Web Design (Squarespace/WordPress) - Social Media Content Creation - Label Design - Merchandise Design

Junior Project Manager | Account Manager

Stepcrest MediaMar 2024 - Oct 2024 • 8 mosAs Stepcrest Media grows as a company, I've been given the opportunity to take on many responsibilities - utilizing both skills sets as a designer and a marketer/public relations officer. As a Junior Project Manager at Stepcrest Media, I play a crucial role in supporting the successful planning, execution, and completion of projects for our clients' event and media campaigns. I work closely with cross-functional teams to ensure projects are delivered on time, within scope, and within budget. In addition to this, I use my design skillset to contribute the visual aspects of these projects. During my short time at Stepcrest Media, I have worked on projects such as the Babereki Charity Cycle Challenge as an implementation team member. This project included a range of activities which included designing adverts, event collateral such as medals, banners, etc., marketing and PR (Radio Appearance and Press Launch), and organizing and record-keeping. I've also had the opportunity to manage various accounts, including working alongside Botswana Cycling Association and social media management for Babereki Investments.

Community Executive

Knights Legal Outfitters BotswanaJul 2023 - Mar 2024 • 9 mosAs the community executive of Knights Legal Outfitters Botswana, I play a vital role in our company's growth and success as they expand the company from the United Kingdom into the Botswana region. I identify opportunities, gain insights, develop marketing and sales strategies thus increasing the brand's presence in the market. Furthermore, I am responsible for building long-lasting and meaningful relationships with the target audiences which include universities and legal professionals.

Recruitment Ambassador

Brunel University LondonSep 2019 - Jun 2021 • 1 yr 10 mosAs a recruitment ambassador at Brunel, my job was to market the university from a student perspective to prospects. Marketing the university took on different forms, from conducting individual and group campus tours, assisting at exhibition stands to participating in selection days. Furthermore, I worked on answering student questions and social engagement on digital platforms such as UniBuddy. This role has developed my interpersonal skills as I am confident to communicate with prospects and teammates, in addition I have built a level of adaptability as the role required various tasks.

Waitress

SyftJun 2019 - Dec 2020 • 1 yr 7 mosAs a part-time waitress with Syft, I was required to work in various places for various events. Serving food to attendees as well as working in the back of house assisting the chefs and kitchen porters. The role requires adaptability and exceptional customer service.

Education

Brunel University of London

Bachelor of Arts - BA, Industrial design and Technology2018 - 2021

St Marys DSG, Pretoria

National Senior Certificate2012 - 2016

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