Selina Lin

Hi! My name is Selina and I am an ambitious Baruch College student who is eager to take on challenges and learn from new experiences. Through my experiences I have had the opportunity to explore the business realm, and really hone in on understanding consumers and problem solving through strategic, creative, and analytical thinking As a first-gen AAPI student that struggled to find my footing in the professional world I am always open to helping fellow students whether it is through a coffee chat, resume review, or a friend to lean on! Industries I’ve worked in: Marketing & Advertising | SaaS | B2B | Beauty | Ad-Tech | Customer Success | Sustainability

Projects

BuBBy Start-Up Pitch

Start-Up Pitch for a sustainable baby clothing subscription box!

Designed, edited, and filmed by me!

Content creation

Work History

Brand Marketing | L'Oréal Paris Face Cosmetics

L'Oréal USAJun 2023 - Aug 2023 • 3 mosDesigned a Lemon8 launch plan for the Infallible longwear franchise (50+ SKU’s) that projected 1.3 m+ impressions by leveraging Lemon8’s creator-first community. Oversaw the design and creation of 100 + best-in-class omni-shopping PDPs and assets in partnership with internal content team addressing key ecommerce consumer education gaps to support the virality of Lumi Glotion. Conducted a foundation market analysis for our pillar True Match Tinted Serum: through analysis of competitor company profiles, recommended our product focus to pivot to address “skinnification” macro trends of the foundation market.

Programmatic

Publicis MediaFeb 2023 - May 2023 • 4 mosPMX Programmatic Central Activation Mandated SOP updates for 76 programmatic accounts by auditing previous communication plans in collaboration with Global Delivery team, resulting in 100% completion of comm plans for identified accounts within 3 days. Built a Certification Audit Report to flag outdated certifications and help increase active certification rates of the Global Delivery team up to an 85% compliance rate by the end of Q2. Tracked account pacing for 12 clients across 3 agencies resulting in campaigns spending ~99-102% of the allocated budget.

Customer Success Intern

Smartly.io Jun 2022 - Aug 2022 • 3 mosLaunched a new business solution to better facilitate CSM support for client base accounting for 12% of total revenue. Collaborated with sales and engineers to secure and grow revenue by pushing out backlog product feedback. Streamlined workflow and churn risk through performing account and support chat audits for 3 key strategic accounts.

Growth Marketing Intern

SufaiFeb 2022 - May 2022 • 4 mosBuilt GTM strategy for early-stage sustainability tech start-up working closely with CEO and CRO. Increased account engagement by 203% through campaigns focusing on influencer outreach, consumer, and public relations. Created and strategized content calendar for website and social platforms including Instagram, Facebook, and TikTok

Social Media Marketing Intern

Publisher's Clearing HouseOct 2021 - Feb 2022 • 4 mosRequested and implemented 10 creative initiatives to grow engagement for integrated marketing events and e-commerce. Modernized branding by assisting cross-functional teams in updating visuals and engaging copies across varying social media. Boosted performance by 36% through tracking metrics such as impressions and engagement through Google Analytics.

Social Media Consultant

Xcellent Salon’sDec 2020 - Dec 2021 • 1 yr 1 moConceptualized and executed 5+ informative and user-generated content weekly leading to 63,000+ impressions monthly. Reconciled daily, weekly, and monthly sales reports via Excel and utilized data to structure optimal content posting schedules. Achieved an average upsell of 25-30% by promoting and maintaining a positive environment with reliable services for clients.

Diverse Future Leaders Fellow

L’Oréal USAFeb 2022 - Oct 2022 • 9 mos1/60 fellows in a year-long fellowship program focusing on developing leadership skills in DE&I individuals. Learned about professional development through CPG case studies, monthly workshops, and engaging with my mentor.

NextGen Leaders

WPPJun 2022 - Aug 2022 • 3 mosParticipated in a 10-week program for further immersion into the marketing industry at large through an agency lens. Collaborated with my pod to develop a brief for the CDC driving awareness and education about early onset breast cancer.

Education

baruch.cuny.edu

Bachelor's Degree, MarketingAug 2020

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