Serene Issa

UI/UX Design

Design Systems

Design Thinking

Mobile Design

Web Design

Adobe Creative Suite

Wireframing

Prototyping

Figma

Available for hire fromNegotiable

Contracts

Experienced User Experience Designer | Laguna Games

With a background in User Experience Design, I have contributed to various projects at companies such as Laguna Games, ETH SD, ConsenSys Health, Owaves, and TEDxUCSD. I have a solid educational foundation, having studied at Udacity, University of California San Diego, and the American Community School of Abu Dhabi. At Laguna Games, I am responsible for designing user interfaces and experiences for digital products. My experience at ETH SD, ConsenSys Health, Owaves, and TEDxUCSD has honed my skills in user experience design. My educational and professional journey has equipped me with the knowledge and expertise to excel in the field of User Experience Design.

Projects

Enhancing Unicorn Breeding Experience

Unicorn enthusiasts thrive on the magical experience of breeding and nurturing these mythical creatures. Our goal was to create a seamless and immersive user experience that allows users to understand the genetic outcomes of breeding two unicorns while enhancing the hatching and evolving processes within the app. 1. Introducing the Hatch Tab: We introduced a dedicated Hatch tab accessible from the main navigation menu. This tab allows users to monitor and manage the hatching process of their unicorn eggs conveniently. Users can track the progress of their eggs from incubation to hatching, ensuring they don't miss any crucial moments in their unicorn's lifecycle. 2. Enhancing the Evolve Section: The Evolve section underwent a significant overhaul to provide a more intuitive and engaging experience for users. We implemented a visual progression interface, allowing users to witness their unicorn's transformation from a baby to an adult. Each stage of evolution is accompanied by interactive elements, enabling users to actively participate in their unicorn's growth journey. 3. Genetic Impact Visualization: To address users' need for understanding genetic outcomes, we incorporated a visually appealing interface that displays the impact of unicorn genes on the offspring. Users can now view the genetic influence of each parent on different body parts of the baby unicorn, all conveniently presented on the right-hand side of the screen. By clicking through individual body parts, users can delve deeper into the genetic inheritance, fostering a deeper understanding of unicorn genetics.See More

Enhancing Tribe Experience in a Gaming Platform

The launch of the new feature, Tribes, presented an opportunity to create a cohesive and engaging social space within our gaming platform. Our objective was to develop a shared environment where players can interact with tribe members, initiate and manage tribe activities seamlessly, and establish a compelling economic loop to incentivize tribe participation. 1. Townhall as the Tribe's Hub: The Townhall serves as the central hub for tribe activities and information. Depending on the user's rank (Chief, Elder, or Guardian), the Townhall interface dynamically adjusts to provide relevant information and access privileges. The layout of the Townhall includes sections for tribe overview, member list, and tribe inventory, ensuring easy access to essential tribe-related information. 2. Enhanced Tribe Management: We streamlined the process of starting, joining, and leaving tribes within the Townhall interface. Users can initiate tribe-related actions such as creating a new tribe, sending and accepting tribe invitations, and voluntarily leaving a tribe directly from the Townhall interface. Clear and intuitive navigation elements guide users through tribe management tasks, promoting a seamless user experience. 3. Establishing a Core Economic Loop: To incentivize tribe participation, we introduced a robust economic system within the Tribes feature. Tribe members can contribute resources to the tribe inventory, participate in tribe-specific challenges or quests, and earn rewards based on their contributions and performance. The economic loop fosters a sense of camaraderie and healthy competition among tribe members, driving sustained engagement and fostering a thriving tribe ecosystem.See More

ConsenSys Health (Current: Equideum Health)

Equideum Health is a pioneering blockchain-based healthcare company, with a mission to transform the healthcare experience for Veterans. As the sole UX designer at Equideum Health, my role involves translating complex blockchain concepts into intuitive and user-friendly interfaces. Through user research and collaboration with cross-functional teams, I've crafted prototypes and designs for two key projects: the "HERO App" and "Equideum Exchange". Project Samples 1. HERO App Prototype & Wireframes I developed wireframes and a prototype for the "HERO App", focusing on two primary user flows tailored to Veterans: Integration of Records: Veterans can seamlessly integrate their medical and personal records into the "HERO Wallet", enabling a comprehensive view of their health data. Recommended Services: The app suggests relevant healthcare services to users, allowing them to explore further details and enroll as needed. Project Samples 2. Equideum Exchange Prototype The "Equideum Exchange" prototype showcases a direct-to-consumer application where users can: Explore Clinical Research Trials: Veterans can discover and enroll in clinical research trials aligned with their interests and healthcare needs. Monetize Data: The platform enables users to monetize their health data securely, empowering them with control over their information.See More

Work History

User Experience Designer

Laguna GamesResponsible for designing user interfaces and experiences for Laguna Games' digital products.

User Experience Designer

ETH SDNov 2021 - Mar 2023 • 1 yr 5 mosContributed to user experience design projects at ETH SD.

User Experience Designer

ConsenSys HealthJun 2021 - Nov 2022 • 1 yr 6 mosEngaged in user experience design initiatives at ConsenSys Health.

Co-Director

TEDxUCSDAug 2018 - Jun 2021 • 2 yrs 11 mosContributed to user experience design projects at TEDxUCSD.

Education

Udacity

Certificate , Front End Web Development2021

University of California San Diego

Bachelor's Degree, Cognitive Behavioral Neuroscience2017 - 2021

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