Shea Lenniger

Content Marketing Manager

Community Manager

Social Media Marketing Specialist

Bologna, Emilia-Romagna, IT

Search Engine Marketing

Digital Marketing

Content Creation

TikTok

Available for hire fromNegotiable

Contracts

Experienced Content Creator and Social Manager

With a background in Communications and Cinematic Arts, I'm incredibly passionate about the ever-evolving world of social media. My 3 years at a creative agency allowed me to collaborate with diverse clients, harnessing my creativity to develop captivating campaigns for series on Prime Video, Hulu, and Netflix that resonated with audiences. There I also managed social accounts for TikTok, which was a whirlwind experience that deepened my understanding of viral content and the power of short-form video. I also started my own YouTube channel that's now nearing 100,000 subscribers and over 4 million total views. I've appeared as a guest on various podcasts and taught a live seminar for Adobe.

Projects

YouTube Channel

I created a YouTube channel in 2019 to document my time living abroad in Rome, Italy through travel vlog videos. I shot, edited, and produced all of my own videos, which greatly enhanced my expertise of Adobe Premiere Pro and YouTube SEO. Now my channel follows my Italian language learning journey and my life in Italy. The channel currently has over 4 million views total and 80K+ subscribers.See More

Work History

Freelance Content Creator

Freelance Writer, Blogger & Editor- Writes and edits for various entertainment media sources, lifestyle blogs, and fashion/beauty websites such as Forever 21, Fiverr, Buxom Cosmetics and The Hair Society - Edits and produces video content for YouTube clients - Manages and creates content for personal YouTube account (76K Subscribers, 6M+ views) Highly Skilled in Adobe Creative Suite (Lightroom, Premiere, Photoshop)

Social Media and Content Manager

ELVTRPart-time EmployeeDec 2022 - Oct 2023 • 11 mos- Builds effective content strategies for ELVTR's social platforms - Manages content calendars for Instagram, LinkedIn, Twitter - Coordinates with the design and content teams - Shoots and produces video content for social channels

Freelance Copywriter

SID LEEApr 2022 - Dec 2022 • 9 mosSince moving abroad to Italy Ive worked with SID LEE on various Amazon Prime, Netflix, and Hulu projects as a copywriter and social manager. Tasks include strategizing social content, pitching social and real-world campaign ideas to clients, building out pitch decks, and creating various content for all social platforms.

Senior Community Manager

SID LEE Full-time EmployeeDec 2019 - Apr 2022 • 2 yrs 5 mosTikTok Coordinated and built content calendars for TikTok US and TikTok Australia social platforms (Instagram, Twitter, Facebook) Strategized new social campaign ideas with creative team STARZPLAY Wrote post copy for social media content calendars in all STARZPLAY regions (UK, Spain, Germany, Brazil, LATAM, Italy, France) Managed content calendar for all STARZPLAY regions (UK, Spain, Germany, Brazil, LATAM, Italy, France) and coordinated posting schedule and important releases with client Sourced content such as scene grabs and GIFS from STARZPLAY shows for all social platforms Strategized effective social strategies for upcoming series releases and premieres Posted and coordinated premiere and ad content in various timezones and platforms Pulled engagement data and provided analytics reports Helped creative team with copywriting and strategizing for pitch decks and marketing campaigns for various Hulu, Amazon Prime, and Netflix series Meno dettagli

Social Media Coordinator

Pop TVJul 2019 - Dec 2019 • 6 mosStrategizes and creates digital and written content to market Pop TV shows and movie premieres on Pop social accounts Manages and schedules content for Pop TV series on team social media calendar Responds to comments and questions to engage fans on all social media platforms Runs biweekly analytics report for all social accounts and to present to the team

Education

University of Southern California

Bachelor of Arts (B.A.), Communication and Media Studies2015 - 2018

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