Top Talent like Sheena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Sheena Fronk

Blogs
Blog Writing
Content Writing
Writing
Content Creation
Written Communication
Available for hire fromNegotiable
Contracts
You won't find a more passionate writer ✍️ | Obsessively in love with written content
Hi there, I’m Sheena. Nice to meet you! I’ve always had a passion for the written word. First, it was literally writing out letters to create funky fonts and transforming simple letters into artful doodles. Then, it was writing for school, participating in spelling bees, and excitedly looking up new words in the dictionary, finding ways to weave them into my stories. Finally, it was blogging to indulge my creativity while working in sales. And now I’m writing for you. I am, by every definition of the word, a writer.

Projects

Finding my “home” in the career world

TL;DR: Some companies are making the feeling of “home” tangible in corporate America, and I’m lucky enough to work at one such company. See why I love working at Cisco.See More

Ugh, imposter syndrome

TL;DR: A breeder of self-doubt and plummeting self-confidence, imposter syndrome can be a nightmare to overcome. But does it affect everyone? Does it show up the same for everyone? Not always.See More

The art of freelancing while working full-time

TL;DR: It’s all about balancing the workload, taking risks, and only saying yes when you can overdeliver. You can work a side hustle while employed full-time!See More

3 Ways to enjoy a cold and snowy winter indoors

TL;DR: Want to have fun in the winter without freezing your ass off? From hot chocolate and puzzles to charcuterie boards, I’ve got you!

Why I switched from hourly rates to a monthly retainer

TL;DR: For years, I punished myself for being a fast worker by charging an hourly rate. Then I wised up. You can, too!

Every reason I love selling my ebook on Flodesk Checkout

TL;DR: Selling online doesn’t have to suck. Check out how I built a beautiful checkout experience for my customers using Flodesk Checkout.See More

Why I love taking “no” days

TL;DR: In a world where we always say “yes” to everything, I schedule in “no” days to turn down anything I don’t want to do.

2023 5-Day Growth Challenge: Deepen your mind-body connection to break through the overwhelm

TL;DR: We sat down with Jessie May Wolfe, founder of the HeartRise Movement, to discuss how to remove energy blocks and plug into our hearts so we can better connect with ourselves—and our businesses. Keep reading to see how.See More

2023 5-Day Growth Challenge: Boost your bottom line with fresh online selling strategies

TL;DR: We sat down with Natania of Natania Creates—an online business coach scaling six-figure businesses—to talk about sales-boosting strategies to grow your business to six figures and beyond. Read along to learn more.See More

2023 5-Day Growth Challenge: Honing your energetic mindset to achieve big goals

TL;DR: We sat down with Melanie Santos, mind, body, and spirit wellness educator, to learn how to cope with burnout and hone your energy and mindset to accomplish your goals. Keep reading to learn how.See More

2023 5-Day Growth Challenge: Converting social followers into paying customers

TL;DR: We sat down with Molly Balint, Instagram pro and small business mentor, to uncover hidden ways to convert your social media followers into paying customers. Read on to discover her top tips.See More

2023 5-Day Growth Challenge: Harnessing social to grow your list

TL;DR: We sat down with Jessica Hawks, business coach and entrepreneur, to discuss growing your email list—and your business. Read along for practical advice and actionable tips.See More

8 Emails, forms, and checkout pages to inspire you in 2023

TL;DR Take inspiration from our members’ beautiful Flodesk emails, forms, and checkouts. We’re rounding up some of the best and sharing what our members learned this year.See More

Flodesk member to watch: Amanda Burg of Liberty Type Co.

TL;DR: Meet Amanda Burg, the creative genius behind her marketing and branding business, Liberty Type Co. See how she uses Flodesk to grow her list and provide valuable content to her audience and beyond.See More

Ebook landing pages: Best practices and 9 examples we can’t get enough of

TL;DR Ebooks are a powerful marketing tool, but only if you get people to download or purchase them. Let’s explore best practices and find inspiration from businesses doing ebook landing pages right.See More

How to write the perfect Small Business Saturday email

TL;DR: Want to keep your Black Friday momentum going through Small Business Saturday? Craft emails that share your small business roots and encourage subscribers to support local and small businesses like yours.See More

How to price your digital downloads to sell

TL;DR Have a new digital download you can wait to sell? Learn about pricing strategies and decide which one makes the most sense for your digital product.See More

2022 Holiday shopping trends and how to prepare

TL;DR Did you know the holidays are one of the busiest sales seasons of the year? Learn how to have your best-ever sales season with these proven strategies you can use right now!See More

Really, Instagram? 4 Ways to keep subscribers engaged while Instagram is down

TL;DR: Instagram has once again decided to shut down random accounts, and this time, we made the list. Did you? If so, we’ve got tips on how to keep your followers engaged.See More

How to avoid the spam folder: 13 Ways

TL;DR Want the emails you carefully crafted to land in your subscribers’ inboxes? We’re sharing top tips to avoid the spam folder—and boost your email deliverability.See More

Email marketing for SMBs: 11 Tips

TL;DR: New to email marketing or want to up your game? These email marketing tips for small businesses (or any business) will help you make the most of your efforts.See More

Flodesk member to watch: Kathleen Ashmore of her namesake business

TL;DR: Meet Kathleen Ashmore, the creator of the Hungry Lady Salad series, who makes irresistible recipes her followers keep coming back for. See how she uses Flodesk to keep her audience engaged and excited.See More

5 Email metrics you should be tracking

TL;DR: Not sure which email metrics matter most? We’ve got five metrics you should be tracking to measure the success of your email marketing campaigns.See More

Flodesk member to watch: Cynthia Samanian of Culinary Creator Business School

TL;DR: Meet Cynthia Samanian of Culinary Creator Business School, the Harvard grad teaching chefs how to expand their businesses online. See how she uses Flodesk for her students.See More

The ultimate guide to Flodesk Checkout

TL;DR: Check out Flodesk Checkout! It’s how small businesses sell and accept payments online for digital downloads, courses, and services.See More

Social media and email marketing: The SMB marketing dream team?

TL;DR: Some things are just better together—like email marketing and social media. Leverage this powerful duo to grow your list and your bank account.See More

Can your website be your list growth engine?

TL;DR: Are you using your website to grow your email list and power your email marketing efforts? If not, you may be missing out!

Flodesk members to watch: Anna and Jesús Núñez of Chez Núñez

TL;DR: Meet Anna and Jesús Núñez, the husband and wife creative duo behind Chez Núñez. See how they use Flodesk to engage their audience and grow their list.See More

40 Email marketing terms broken down and explained

TL;DR: We’ve broken down all those email marketing acronyms and terms you need to know to measure your email marketing success.

Take your newsletter from meh to marvelous: 6 Things to include in your next email newsletter

TL;DR: Want to create a newsletter people can’t wait to read? Include these six elements to create an email your audience loves to get!

How to create a newsletter in under 10 minutes

TL;DR: Got 10 minutes? We’ll show you how to create a stunning, high-converting email newsletter in less time than it takes to brew a cup of coffee or tea.See More

7 Ways to create a memorable email newsletter sign-off

TL;DR: Struggling with how to end your email? We’ve got seven tips to create a sign-off that stands out in the inbox.

Flodesk member to watch: Alex Pass of Snack Paper

TL;DR: Meet Alex Pass, founder of Snack Paper and Flodesk employee. See how he uses Flodesk to connect with his subscribers.

Work History

W

Founder, Head Content Writer

wanderluster co.• Worked with more than 10 clients to create compelling blog posts, website content, social media posts, case studies, ebooks, email marketing efforts, and other marketing/sales collateral • Produce original, creative content for marketing materials • Write copy for online content, adhering to clients' overarching brand identity and personality • Customize brand message to reach and capture target audience interest and drive engagement • Present clients with unique copy options based on overall marketing objectives Niche: Cloud/cybersecurity, SaaS, recruiting, technology.
C

Webex Digital Experience Senior Copywriter & EditorWebex Digital Experience Senior Copywriter & Editor

CiscoNov 2021 - May 2022 • 7 mos• Established and maintained voice and tone guidelines • Increased traffic to Essentials site by 51% (in a quarter) • Drove 300% increase in traffic to What’s New landing page (from March to April) • Drove up to 36% increased feature usage through email campaign • Wrote Customer Success story and used as foundation for sharing CS story • Worked with content team to create comprehensive style guide and terms sheet to be used across organization • Created six videos teaching team and beyond how to be better writers • Worked with data analyst to analyze content success and make data-driven decisions to improve performance • Edited content from senior executives, modifying copy to conform to company-wide branding standards and publication guidelines • Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs • Played instrumental role in creative planning and review sessions, working with resourceful teams to elevate quality of content • Collaborated with customer outreach personnel to understand audience demographics, incorporating collected data into copy • Customized brand message to reach and capture target audience interest and drive engagement • Reviewed and edited final copy for accuracy • Collaborated with Digital Experience Managers to develop email, website, and asset content, maintaining consistency with brand and message strategies
C

Webex Digital Experience Copywriter & Editor

CiscoMar 2020 - Nov 2021 • 1 yr 9 mos• Drafted, wrote, and edited engaging content in Figma that spanned every touchpoint in customer lifecycle, including adoption-driven content • Wrote copy for landing pages, campaign emails, blog posts, press releases, infographics, video scripts, and ebooks under deadline pressure with exciting, captivating, and authentic approach • Collaborated with cross-functional teams to create content that informed product use, drove adoption • Acted as voice and tone expert and brand storyteller • Proofread copy and ensured all copy was error-free • Maintained writing readability, accessibility, and inclusivity standards • Analyzed content performance data to improve future iterations • Identified personas and tailored messaging accordingly • Created COVID-specific content to help customers ramp up quickly when there was a surge in usage • Completed thorough research into assigned topics • Provided writing support in fast-paced environment for variety of public-facing materials • Managed competing deadlines with efficiency

Education

U

University of Akron

Bachelor's Degree, Business Organizational CommunicationsAug 2007 - May 2011

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
You won't find a more passionate writer ✍️ | Obsessively in love with written content
Hi there, I’m Sheena. Nice to meet you! I’ve always had a passion for the written word. First, it was literally writing out letters to create funky fonts and transforming simple letters into artful doodles. Then, it was writing for school, participating in spelling bees, and excitedly looking up new words in the dictionary, finding ways to weave them into my stories. Finally, it was blogging to indulge my creativity while working in sales. And now I’m writing for you. I am, by every definition of the word, a writer.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Sheena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Sheena Fronk

Blogs
Blog Writing
Content Writing
Writing
Content Creation
Written Communication
Available for hire fromNegotiable
Contracts

Projects

Finding my “home” in the career world

TL;DR: Some companies are making the feeling of “home” tangible in corporate America, and I’m lucky enough to work at one such company. See why I love working at Cisco.

Ugh, imposter syndrome

TL;DR: A breeder of self-doubt and plummeting self-confidence, imposter syndrome can be a nightmare to overcome. But does it affect everyone? Does it show up the same for everyone? Not always.

The art of freelancing while working full-time

TL;DR: It’s all about balancing the workload, taking risks, and only saying yes when you can overdeliver. You can work a side hustle while employed full-time!

3 Ways to enjoy a cold and snowy winter indoors

TL;DR: Want to have fun in the winter without freezing your ass off? From hot chocolate and puzzles to charcuterie boards, I’ve got you!

Why I switched from hourly rates to a monthly retainer

TL;DR: For years, I punished myself for being a fast worker by charging an hourly rate. Then I wised up. You can, too!

Every reason I love selling my ebook on Flodesk Checkout

TL;DR: Selling online doesn’t have to suck. Check out how I built a beautiful checkout experience for my customers using Flodesk Checkout.

Why I love taking “no” days

TL;DR: In a world where we always say “yes” to everything, I schedule in “no” days to turn down anything I don’t want to do.

2023 5-Day Growth Challenge: Deepen your mind-body connection to break through the overwhelm

TL;DR: We sat down with Jessie May Wolfe, founder of the HeartRise Movement, to discuss how to remove energy blocks and plug into our hearts so we can better connect with ourselves—and our businesses. Keep reading to see how.

2023 5-Day Growth Challenge: Boost your bottom line with fresh online selling strategies

TL;DR: We sat down with Natania of Natania Creates—an online business coach scaling six-figure businesses—to talk about sales-boosting strategies to grow your business to six figures and beyond. Read along to learn more.

2023 5-Day Growth Challenge: Honing your energetic mindset to achieve big goals

TL;DR: We sat down with Melanie Santos, mind, body, and spirit wellness educator, to learn how to cope with burnout and hone your energy and mindset to accomplish your goals. Keep reading to learn how.

2023 5-Day Growth Challenge: Converting social followers into paying customers

TL;DR: We sat down with Molly Balint, Instagram pro and small business mentor, to uncover hidden ways to convert your social media followers into paying customers. Read on to discover her top tips.

2023 5-Day Growth Challenge: Harnessing social to grow your list

TL;DR: We sat down with Jessica Hawks, business coach and entrepreneur, to discuss growing your email list—and your business. Read along for practical advice and actionable tips.

8 Emails, forms, and checkout pages to inspire you in 2023

TL;DR Take inspiration from our members’ beautiful Flodesk emails, forms, and checkouts. We’re rounding up some of the best and sharing what our members learned this year.

Flodesk member to watch: Amanda Burg of Liberty Type Co.

TL;DR: Meet Amanda Burg, the creative genius behind her marketing and branding business, Liberty Type Co. See how she uses Flodesk to grow her list and provide valuable content to her audience and beyond.

Ebook landing pages: Best practices and 9 examples we can’t get enough of

TL;DR Ebooks are a powerful marketing tool, but only if you get people to download or purchase them. Let’s explore best practices and find inspiration from businesses doing ebook landing pages right.

How to write the perfect Small Business Saturday email

TL;DR: Want to keep your Black Friday momentum going through Small Business Saturday? Craft emails that share your small business roots and encourage subscribers to support local and small businesses like yours.

How to price your digital downloads to sell

TL;DR Have a new digital download you can wait to sell? Learn about pricing strategies and decide which one makes the most sense for your digital product.

2022 Holiday shopping trends and how to prepare

TL;DR Did you know the holidays are one of the busiest sales seasons of the year? Learn how to have your best-ever sales season with these proven strategies you can use right now!

Really, Instagram? 4 Ways to keep subscribers engaged while Instagram is down

TL;DR: Instagram has once again decided to shut down random accounts, and this time, we made the list. Did you? If so, we’ve got tips on how to keep your followers engaged.

How to avoid the spam folder: 13 Ways

TL;DR Want the emails you carefully crafted to land in your subscribers’ inboxes? We’re sharing top tips to avoid the spam folder—and boost your email deliverability.

Email marketing for SMBs: 11 Tips

TL;DR: New to email marketing or want to up your game? These email marketing tips for small businesses (or any business) will help you make the most of your efforts.

Flodesk member to watch: Kathleen Ashmore of her namesake business

TL;DR: Meet Kathleen Ashmore, the creator of the Hungry Lady Salad series, who makes irresistible recipes her followers keep coming back for. See how she uses Flodesk to keep her audience engaged and excited.

5 Email metrics you should be tracking

TL;DR: Not sure which email metrics matter most? We’ve got five metrics you should be tracking to measure the success of your email marketing campaigns.

Flodesk member to watch: Cynthia Samanian of Culinary Creator Business School

TL;DR: Meet Cynthia Samanian of Culinary Creator Business School, the Harvard grad teaching chefs how to expand their businesses online. See how she uses Flodesk for her students.

The ultimate guide to Flodesk Checkout

TL;DR: Check out Flodesk Checkout! It’s how small businesses sell and accept payments online for digital downloads, courses, and services.

Social media and email marketing: The SMB marketing dream team?

TL;DR: Some things are just better together—like email marketing and social media. Leverage this powerful duo to grow your list and your bank account.

Can your website be your list growth engine?

TL;DR: Are you using your website to grow your email list and power your email marketing efforts? If not, you may be missing out!

Flodesk members to watch: Anna and Jesús Núñez of Chez Núñez

TL;DR: Meet Anna and Jesús Núñez, the husband and wife creative duo behind Chez Núñez. See how they use Flodesk to engage their audience and grow their list.

40 Email marketing terms broken down and explained

TL;DR: We’ve broken down all those email marketing acronyms and terms you need to know to measure your email marketing success.

Take your newsletter from meh to marvelous: 6 Things to include in your next email newsletter

TL;DR: Want to create a newsletter people can’t wait to read? Include these six elements to create an email your audience loves to get!

How to create a newsletter in under 10 minutes

TL;DR: Got 10 minutes? We’ll show you how to create a stunning, high-converting email newsletter in less time than it takes to brew a cup of coffee or tea.

7 Ways to create a memorable email newsletter sign-off

TL;DR: Struggling with how to end your email? We’ve got seven tips to create a sign-off that stands out in the inbox.

Flodesk member to watch: Alex Pass of Snack Paper

TL;DR: Meet Alex Pass, founder of Snack Paper and Flodesk employee. See how he uses Flodesk to connect with his subscribers.

Work History

W

Founder, Head Content Writer

wanderluster co.• Worked with more than 10 clients to create compelling blog posts, website content, social media posts, case studies, ebooks, email marketing efforts, and other marketing/sales collateral • Produce original, creative content for marketing materials • Write copy for online content, adhering to clients' overarching brand identity and personality • Customize brand message to reach and capture target audience interest and drive engagement • Present clients with unique copy options based on overall marketing objectives Niche: Cloud/cybersecurity, SaaS, recruiting, technology.
C

Webex Digital Experience Senior Copywriter & EditorWebex Digital Experience Senior Copywriter & Editor

CiscoNov 2021 - May 2022 • 7 mos• Established and maintained voice and tone guidelines • Increased traffic to Essentials site by 51% (in a quarter) • Drove 300% increase in traffic to What’s New landing page (from March to April) • Drove up to 36% increased feature usage through email campaign • Wrote Customer Success story and used as foundation for sharing CS story • Worked with content team to create comprehensive style guide and terms sheet to be used across organization • Created six videos teaching team and beyond how to be better writers • Worked with data analyst to analyze content success and make data-driven decisions to improve performance • Edited content from senior executives, modifying copy to conform to company-wide branding standards and publication guidelines • Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs • Played instrumental role in creative planning and review sessions, working with resourceful teams to elevate quality of content • Collaborated with customer outreach personnel to understand audience demographics, incorporating collected data into copy • Customized brand message to reach and capture target audience interest and drive engagement • Reviewed and edited final copy for accuracy • Collaborated with Digital Experience Managers to develop email, website, and asset content, maintaining consistency with brand and message strategies
C

Webex Digital Experience Copywriter & Editor

CiscoMar 2020 - Nov 2021 • 1 yr 9 mos• Drafted, wrote, and edited engaging content in Figma that spanned every touchpoint in customer lifecycle, including adoption-driven content • Wrote copy for landing pages, campaign emails, blog posts, press releases, infographics, video scripts, and ebooks under deadline pressure with exciting, captivating, and authentic approach • Collaborated with cross-functional teams to create content that informed product use, drove adoption • Acted as voice and tone expert and brand storyteller • Proofread copy and ensured all copy was error-free • Maintained writing readability, accessibility, and inclusivity standards • Analyzed content performance data to improve future iterations • Identified personas and tailored messaging accordingly • Created COVID-specific content to help customers ramp up quickly when there was a surge in usage • Completed thorough research into assigned topics • Provided writing support in fast-paced environment for variety of public-facing materials • Managed competing deadlines with efficiency

Education

U

University of Akron

Bachelor's Degree, Business Organizational CommunicationsAug 2007 - May 2011

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.