Top talent is on Pangea
You are viewing Sheena's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Sheena Fronk
Copywriter • Columbus, OH, US
Blogs
Blog Writing
Content Writing
Writing
Content Creation
Written Communication
You won't find a more passionate writer ✍️ | Obsessively in love with written content
Hi there, I’m Sheena. Nice to meet you!
I’ve always had a passion for the written word. First, it was literally writing out letters to create funky fonts and transforming simple letters into artful doodles.
Then, it was writing for school, participating in spelling bees, and excitedly looking up new words in the dictionary, finding ways to weave them into my stories.
Finally, it was blogging to indulge my creativity while working in sales.
And now I’m writing for you. I am, by every definition of the word, a writer.
Projects
2023 5-Day Growth Challenge: Deepen your mind-body connection to break through the overwhelm
TL;DR: We sat down with Jessie May Wolfe, founder of the HeartRise Movement, to discuss how to remove energy blocks and plug into our hearts so we can better connect with ourselves—and our businesses. Keep reading to see how.See More2023 5-Day Growth Challenge: Boost your bottom line with fresh online selling strategies
TL;DR: We sat down with Natania of Natania Creates—an online business coach scaling six-figure businesses—to talk about sales-boosting strategies to grow your business to six figures and beyond. Read along to learn more.See MoreWork History
W
Founder, Head Content Writer
wanderluster co.Mar 2016 - Present • 8 yrs 7 mos• Worked with more than 10 clients to create compelling blog posts, website content, social media posts, case studies, ebooks, email marketing efforts, and other marketing/sales collateral • Produce original, creative content for marketing materials • Write copy for online content, adhering to clients' overarching brand identity and personality • Customize brand message to reach and capture target audience interest and drive engagement • Present clients with unique copy options based on overall marketing objectives Niche: Cloud/cybersecurity, SaaS, recruiting, technology.C
Webex Digital Experience Senior Copywriter & EditorWebex Digital Experience Senior Copywriter & Editor
CiscoNov 2021 - May 2022 • 7 mos• Established and maintained voice and tone guidelines • Increased traffic to Essentials site by 51% (in a quarter) • Drove 300% increase in traffic to What’s New landing page (from March to April) • Drove up to 36% increased feature usage through email campaign • Wrote Customer Success story and used as foundation for sharing CS story • Worked with content team to create comprehensive style guide and terms sheet to be used across organization • Created six videos teaching team and beyond how to be better writers • Worked with data analyst to analyze content success and make data-driven decisions to improve performance • Edited content from senior executives, modifying copy to conform to company-wide branding standards and publication guidelines • Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs • Played instrumental role in creative planning and review sessions, working with resourceful teams to elevate quality of content • Collaborated with customer outreach personnel to understand audience demographics, incorporating collected data into copy • Customized brand message to reach and capture target audience interest and drive engagement • Reviewed and edited final copy for accuracy • Collaborated with Digital Experience Managers to develop email, website, and asset content, maintaining consistency with brand and message strategiesC
Webex Digital Experience Copywriter & Editor
CiscoMar 2020 - Nov 2021 • 1 yr 9 mos• Drafted, wrote, and edited engaging content in Figma that spanned every touchpoint in customer lifecycle, including adoption-driven content • Wrote copy for landing pages, campaign emails, blog posts, press releases, infographics, video scripts, and ebooks under deadline pressure with exciting, captivating, and authentic approach • Collaborated with cross-functional teams to create content that informed product use, drove adoption • Acted as voice and tone expert and brand storyteller • Proofread copy and ensured all copy was error-free • Maintained writing readability, accessibility, and inclusivity standards • Analyzed content performance data to improve future iterations • Identified personas and tailored messaging accordingly • Created COVID-specific content to help customers ramp up quickly when there was a surge in usage • Completed thorough research into assigned topics • Provided writing support in fast-paced environment for variety of public-facing materials • Managed competing deadlines with efficiencyEducation
U
University of Akron
Bachelor's Degree, Business Organizational CommunicationsAug 2007 - May 2011Similar Pangeans
Kimberly Inglis
Experienced and creative writer with a passion for helping others transform their content and thrive.Joy Ighoshemu
Freelance content writer and content marketer passionate about selling an experience through brand stories.Mudia Ighile
Talented writer and editor delivering high-quality content for your business.How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
You won't find a more passionate writer ✍️ | Obsessively in love with written content
Hi there, I’m Sheena. Nice to meet you!
I’ve always had a passion for the written word. First, it was literally writing out letters to create funky fonts and transforming simple letters into artful doodles.
Then, it was writing for school, participating in spelling bees, and excitedly looking up new words in the dictionary, finding ways to weave them into my stories.
Finally, it was blogging to indulge my creativity while working in sales.
And now I’m writing for you. I am, by every definition of the word, a writer.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Similar Pangeans
Kimberly Inglis
Experienced and creative writer with a passion for helping others transform their content and thrive.Joy Ighoshemu
Freelance content writer and content marketer passionate about selling an experience through brand stories.Mudia Ighile
Talented writer and editor delivering high-quality content for your business.Top talent is on Pangea
You are viewing Sheena's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Sheena Fronk
Copywriter • Columbus, OH, US
Blogs
Blog Writing
Content Writing
Writing
Content Creation
Written Communication
Projects
2023 5-Day Growth Challenge: Deepen your mind-body connection to break through the overwhelm
TL;DR: We sat down with Jessie May Wolfe, founder of the HeartRise Movement, to discuss how to remove energy blocks and plug into our hearts so we can better connect with ourselves—and our businesses. Keep reading to see how.2023 5-Day Growth Challenge: Boost your bottom line with fresh online selling strategies
TL;DR: We sat down with Natania of Natania Creates—an online business coach scaling six-figure businesses—to talk about sales-boosting strategies to grow your business to six figures and beyond. Read along to learn more.Work History
W
Founder, Head Content Writer
wanderluster co.Mar 2016 - Present • 8 yrs 7 mos• Worked with more than 10 clients to create compelling blog posts, website content, social media posts, case studies, ebooks, email marketing efforts, and other marketing/sales collateral • Produce original, creative content for marketing materials • Write copy for online content, adhering to clients' overarching brand identity and personality • Customize brand message to reach and capture target audience interest and drive engagement • Present clients with unique copy options based on overall marketing objectives Niche: Cloud/cybersecurity, SaaS, recruiting, technology.C
Webex Digital Experience Senior Copywriter & EditorWebex Digital Experience Senior Copywriter & Editor
CiscoNov 2021 - May 2022 • 7 mos• Established and maintained voice and tone guidelines • Increased traffic to Essentials site by 51% (in a quarter) • Drove 300% increase in traffic to What’s New landing page (from March to April) • Drove up to 36% increased feature usage through email campaign • Wrote Customer Success story and used as foundation for sharing CS story • Worked with content team to create comprehensive style guide and terms sheet to be used across organization • Created six videos teaching team and beyond how to be better writers • Worked with data analyst to analyze content success and make data-driven decisions to improve performance • Edited content from senior executives, modifying copy to conform to company-wide branding standards and publication guidelines • Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs • Played instrumental role in creative planning and review sessions, working with resourceful teams to elevate quality of content • Collaborated with customer outreach personnel to understand audience demographics, incorporating collected data into copy • Customized brand message to reach and capture target audience interest and drive engagement • Reviewed and edited final copy for accuracy • Collaborated with Digital Experience Managers to develop email, website, and asset content, maintaining consistency with brand and message strategiesC
Webex Digital Experience Copywriter & Editor
CiscoMar 2020 - Nov 2021 • 1 yr 9 mos• Drafted, wrote, and edited engaging content in Figma that spanned every touchpoint in customer lifecycle, including adoption-driven content • Wrote copy for landing pages, campaign emails, blog posts, press releases, infographics, video scripts, and ebooks under deadline pressure with exciting, captivating, and authentic approach • Collaborated with cross-functional teams to create content that informed product use, drove adoption • Acted as voice and tone expert and brand storyteller • Proofread copy and ensured all copy was error-free • Maintained writing readability, accessibility, and inclusivity standards • Analyzed content performance data to improve future iterations • Identified personas and tailored messaging accordingly • Created COVID-specific content to help customers ramp up quickly when there was a surge in usage • Completed thorough research into assigned topics • Provided writing support in fast-paced environment for variety of public-facing materials • Managed competing deadlines with efficiencyEducation
U
University of Akron
Bachelor's Degree, Business Organizational CommunicationsAug 2007 - May 2011How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
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