Shelby Greene

passionate advocate for the power of small towns. With 13 years of experience in the nonprofit sector, I hold a degree in marketing and business management. My journey has equipped me with skills in management, event coordination, social media, graphic design, and marketing. I thrive on the excitement of bringing communities together and preserving their unique histories to attract tourism and new businesses. I believe that by restoring these gems, we can create vibrant spaces that foster connection and growth. Let’s make a difference together!

Projects

Downtown Danville

Sharing and educating the community on what the downtown Danville partnership does

Join The Partnership

Creating engaging content to try to pull people in to join the board to better the community.

Distinguished young women

Social media flyer for the distinguished young women program

Cocktail Guide

Graphic created for a social media post to guide people to the cocktail guide of the brand.

March into spring

Social graphic created to give the recipe for a mixed cocktail perfect for spring.

Cocktails to Make the Night Last

Graphic created to guide social media viewers to a blog:guide on new years drinks.

Work History

Executive Director

Downtown Danville Partnership

SOCIAL MEDIA AND CUSTOMER ENGAGEMT MANAGER

salvage and company Full-time EmployeeOct 2018 - Feb 2020 • 1 yr 5 mosOversee all social media accounts and manage content creation by developing a weekly content and engagement plan that includes running ads and Boosts. Foster unique online interactions to stimulate sales both in-store and over the phone. Serve as the representative for our 200k+ followers by hosting live streams to unveil new products and to explain how the company operates to potential viewers. Address all social media interactions through comments and messages. Be the architect and facilitator of all processes related to customer issues and protocols. Establish steps for de-escalating dissatisfied customers, a daily protocol for handling pick-ups and no-shows, and maintain a list of our most loyal returning customers. Curate distinctive social media experiences with local influencers by organizing giveaways and special deals. Use Seo for all posts, boosted posts and google ads. Utilize graphic design skills to create social media content

MARKETING & COMMUNICATION COORDINATOR

optimist club of plainfield Contract EmployeeOversee all social media platforms for the organization by developing essential communication and content, along with supplementary material to enhance engagement. Manage advertisements for upcoming events or activities tailored to the relevant demographics. Act as the primary contact for all social interactions through comments and messages. Produce all marketing materials, including emails, flyers, print handouts, sponsor packages, banners, and more. As the lead marketing coordinator, serve as the voice and authority on branding for any Optimist Club sports affiliate coordinators, ensuring that all marketing and advertisements align with the established guidelines. Utilize graphic design skills to create all content and graphics.

Education

Art institute

Bachelors, Marketing & Management Jul 2015 - Dec 2018

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