Shelby Jones

Copywriting

Available for hire fromNegotiable

Contracts

Visual Marketing Consultant | Content Strategist

👋 Hello! I'm Shelby, a seasoned content specialist with six years of immersive experience across various marketing domains. My expertise encompasses copywriting, social media strategy, content strategy and campaign development. As a data-driven storyteller, I love using insightful narratives that resonate with audiences and drive meaningful engagement to connect brands with their target audience. From crafting compelling copy to devising strategic content plans, I'm dedicated to delivering results. Let's connect and collaborate to create impactful content that drives results!🌟

Projects

National Nonprofit Day: 7 Ways to Give Back to the Charlotte Art Scene

By carefully researching keywords relevant to contemporary urban art, street culture, and pop art, I crafted a post that not only appeals to art enthusiasts but also ranks effectively on search engines. The blog incorporates targeted content, optimized meta descriptions, and strategic internal linking to drive traffic and improve search engine rankings, all while highlighting the gallery’s unique blend of street and pop art. This approach ensures that ArtPop’s message reaches a wider audience while maintaining a seamless, engaging experience for readers.See More

Explore Charlotte’s Local Art Scene with 5 Must-See Experiences

ArtPop Street Gallery - Upcycled Fashion Show Poster

Lead designer for all marketing collateral for the 2024 Upcycled Fashion show with ArtPop Street Gallery.

Chateau Wo Brand Guidelines

This comprehensive brand guideline was created to define and standardize the visual identity and communication strategy for Chateau Wo. The document includes logo usage, color palette, typography, imagery style, and tone of voice, ensuring consistency across all brand touchpoints. It serves as a clear reference for designers, marketers, and other stakeholders to maintain a cohesive brand experience both digitally and in print. The goal was to establish a strong, unified visual presence that resonates with the target audience while remaining flexible for future growth. See More

Work History

Visual Marketing Consultant

Jones Content SolutionsJones Content Solutions serves as a content strategy and development service. We help brands make an impact in their field with our work in social media management, crisp copywriting, and striking marketing campaigns.

Social Media Coordinator

Pinckney Harmon MarketingNov 2023 - Feb 2024 • 4 mosResponsibilities included strategizing monthly social calendars, curating creative briefs, managing clients' social media accounts, copywriting, and quality assurance.

Event Coordinator

ETA GroupDec 2021 - Oct 2022 • 11 mosManaged event inquiries, private events, and programming for two bars. Provided excellent customer service to clients to plan catering, bar packages, rentals, and other pertinent details. Successfully hit sales goals every quarter and managed partnerships with corporate teams, non-profits, and social groups.

Event Coordinator

C3LabFeb 2020 - Jan 2021 • 1 yrConducted venue tours and assisted with daily operations of the venue. Worked with the entire ALCHEMY at C3Lab team and vendors. Responsible for working all weddings and events, providing a consistent and optimal guest experience. Created and managed private events kit, marketing initiatives, social media management, training manuals, and lead management systems.

Editorial Assistant Intern

Appalachian VoicesJan 2018 - Jun 2018 • 6 mosDeveloped calendars and Across Appalachian pieces for bi-monthly issues. Responsible for copy editing, sending out issues to subscribers, and uploading online versions to WordPress during press week.

Education

Appalachian State University

Undergraduate, Journalism2016 - 2018

Central Piedmont Community College

Associate of Arts (A.A.), Associates in Arts2014 - 2016

Community School of Davidson

High School Diplomacy2010 - 2014

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