Top Talent like Shele are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shele Worley

Creative & Brand Strategist •
Available for hire fromNegotiable
Contracts
Creative Director | Marketing Strategist | Founder
With a Bachelor's Degree in Design and Visual Communications from the University of North Texas, I have built a robust career in creative direction and marketing. I founded Online Retail Branding in 2016, where I manage an independent online retail business, focusing on innovative product development and omnichannel marketing strategies. My previous roles include Associate Creative Director at Brown & Partners Advertising Agency, where I led award-winning campaigns for Zales, and Senior Art Director positions at Wisteria and Pier 1. At Pier 1, I achieved a 30% growth in the bath and body department through strategic redesigns. My experience spans art direction, team leadership, and project management, with a strong emphasis on aligning creative projects with business objectives. I also took a leave of absence to provide full-time care for a family member, demonstrating adaptability and commitment.

Work History

O

Founder | Marketing Creative Services

Online Retail BrandingFounding and managing an independent online retail business, from concept to execution. Conducting ongoing market research to identify innovative product concepts for development. Demonstrating exceptional art direction skills in designing and developing diverse materials, including omnichannel strategy for marketing. Developing visually appealing design layouts, incorporating color theory, logos, icons, fonts, and ensuring high production quality. Successfully managing all aspects of projects from ideation to execution, ensuring seamless coordination and alignment with business goals. Operating and maintaining independent online retail businesses, showcasing ongoing business acumen and adaptability.
C

Leave of Absence

CaregiverJun 2014 - May 2016 • 2 yrsProvided full-time care and support to a recently widowed parent, ensuring their physical and emotional well-being throughout their period of transition. Assisted with the relocation process, handling all logistics and coordinating various tasks to ensure a smooth and efficient move.
B

Associate Creative Director

Brown & Partners Advertising Agency | Zales AccountOct 2013 - Jun 2014 • 9 mosAttained Gold Winner status in the Zales Valentines Catalog, receiving 2 awards in the Catalog and Overall Design categories in 2014. Spearheaded research, conceptualization, pre-planning, art direction, and design for Zales Diamond Store, with a focus on seasonal catalogs, digital campaigns, and in-store graphics. Supervised a team of senior art directors and freelance artists, providing oversight and guidance to ensure the delivery of high-quality work. Directed photography teams, managed stylist planning, location selection, and talent selection for precise final digital and print layouts. Maintained an extensive knowledge of current jewelry and fashion trends, contributing to the strategic revamp of work processes to align with agency objectives. Oversaw teams of writers, artists, designers, and project managers, guaranteeing the successful completion of creative projects within specified deadlines and driving a 25% increase in sales through a highly successful Valentine's Day campaign.
W

Senior Art Director | Design Manager

WisteriaApr 2010 - Nov 2013 • 3 yrs 8 mosResearched, conceived, and designed a wide range of monthly materials, such as catalogs, digital look-books, online marketing ads, magazine ads, and in-store collateral, targeted towards editors and customers. Managed and supervised a team of In-House designers and freelance artists, ensuring the delivery of high-quality creative work. Strategically planned and designed various promotional materials for seasonal monthly catalogs, online look-books, marketing, social media, in-store promotions, magazine ads, and in-store signage. Oversaw project management, including conducting pre-production meetings and delivering presentations to upper-level management, merchandising, buyers, stylists, set builders, and the photography team. Provided original ideas and inspiration throughout the creative process, directing the photography team, stylists, location selection, talent selection, and set construction to ensure accurate final digital and print layouts. Fostered a highly communicative and collaborative team culture on visual product projects, proactively anticipating design issues and developing effective solutions. Prepared design layouts for offset, web, for digital and printing campaigns.
P

Senior Art Director

Pier 1Nov 2007 - Apr 2010 • 2 yrs 6 mosConducted extensive research, leading to the development of innovative branding campaigns and the creation of compelling mood boards and concepts. Demonstrated exceptional communication skills during client presentations, effectively conveying ideas and strategies. Showcased a discerning eye for design, adeptly selecting color palettes and crafting typography treatments for visually appealing projects. Produced meticulous high-quality mock-ups, emphasizing a dedication to delivering exceptional results. Conceptualized, pre-planned, and designed a diverse array of marketing materials, including book mailers, newspaper inserts, magazine ads, and online collateral. Directed a proficient photography team, stylists, and professionals, ensuring precision and consistency in final layouts while effectively managing the team for outstanding results. Achieved a 30% growth in the bath and body department through the successful implementation of a redesign and innovative concept.

Education

U

University of North Texas

Bachelor’s Degree, Design and Visual Communications, General

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Creative Director | Marketing Strategist | Founder
With a Bachelor's Degree in Design and Visual Communications from the University of North Texas, I have built a robust career in creative direction and marketing. I founded Online Retail Branding in 2016, where I manage an independent online retail business, focusing on innovative product development and omnichannel marketing strategies. My previous roles include Associate Creative Director at Brown & Partners Advertising Agency, where I led award-winning campaigns for Zales, and Senior Art Director positions at Wisteria and Pier 1. At Pier 1, I achieved a 30% growth in the bath and body department through strategic redesigns. My experience spans art direction, team leadership, and project management, with a strong emphasis on aligning creative projects with business objectives. I also took a leave of absence to provide full-time care for a family member, demonstrating adaptability and commitment.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Shele are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shele Worley

Creative & Brand Strategist •
Available for hire fromNegotiable
Contracts

Work History

O

Founder | Marketing Creative Services

Online Retail BrandingFounding and managing an independent online retail business, from concept to execution. Conducting ongoing market research to identify innovative product concepts for development. Demonstrating exceptional art direction skills in designing and developing diverse materials, including omnichannel strategy for marketing. Developing visually appealing design layouts, incorporating color theory, logos, icons, fonts, and ensuring high production quality. Successfully managing all aspects of projects from ideation to execution, ensuring seamless coordination and alignment with business goals. Operating and maintaining independent online retail businesses, showcasing ongoing business acumen and adaptability.
C

Leave of Absence

CaregiverJun 2014 - May 2016 • 2 yrsProvided full-time care and support to a recently widowed parent, ensuring their physical and emotional well-being throughout their period of transition. Assisted with the relocation process, handling all logistics and coordinating various tasks to ensure a smooth and efficient move.
B

Associate Creative Director

Brown & Partners Advertising Agency | Zales AccountOct 2013 - Jun 2014 • 9 mosAttained Gold Winner status in the Zales Valentines Catalog, receiving 2 awards in the Catalog and Overall Design categories in 2014. Spearheaded research, conceptualization, pre-planning, art direction, and design for Zales Diamond Store, with a focus on seasonal catalogs, digital campaigns, and in-store graphics. Supervised a team of senior art directors and freelance artists, providing oversight and guidance to ensure the delivery of high-quality work. Directed photography teams, managed stylist planning, location selection, and talent selection for precise final digital and print layouts. Maintained an extensive knowledge of current jewelry and fashion trends, contributing to the strategic revamp of work processes to align with agency objectives. Oversaw teams of writers, artists, designers, and project managers, guaranteeing the successful completion of creative projects within specified deadlines and driving a 25% increase in sales through a highly successful Valentine's Day campaign.
W

Senior Art Director | Design Manager

WisteriaApr 2010 - Nov 2013 • 3 yrs 8 mosResearched, conceived, and designed a wide range of monthly materials, such as catalogs, digital look-books, online marketing ads, magazine ads, and in-store collateral, targeted towards editors and customers. Managed and supervised a team of In-House designers and freelance artists, ensuring the delivery of high-quality creative work. Strategically planned and designed various promotional materials for seasonal monthly catalogs, online look-books, marketing, social media, in-store promotions, magazine ads, and in-store signage. Oversaw project management, including conducting pre-production meetings and delivering presentations to upper-level management, merchandising, buyers, stylists, set builders, and the photography team. Provided original ideas and inspiration throughout the creative process, directing the photography team, stylists, location selection, talent selection, and set construction to ensure accurate final digital and print layouts. Fostered a highly communicative and collaborative team culture on visual product projects, proactively anticipating design issues and developing effective solutions. Prepared design layouts for offset, web, for digital and printing campaigns.
P

Senior Art Director

Pier 1Nov 2007 - Apr 2010 • 2 yrs 6 mosConducted extensive research, leading to the development of innovative branding campaigns and the creation of compelling mood boards and concepts. Demonstrated exceptional communication skills during client presentations, effectively conveying ideas and strategies. Showcased a discerning eye for design, adeptly selecting color palettes and crafting typography treatments for visually appealing projects. Produced meticulous high-quality mock-ups, emphasizing a dedication to delivering exceptional results. Conceptualized, pre-planned, and designed a diverse array of marketing materials, including book mailers, newspaper inserts, magazine ads, and online collateral. Directed a proficient photography team, stylists, and professionals, ensuring precision and consistency in final layouts while effectively managing the team for outstanding results. Achieved a 30% growth in the bath and body department through the successful implementation of a redesign and innovative concept.

Education

U

University of North Texas

Bachelor’s Degree, Design and Visual Communications, General

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.